99 Mission Statements Examples From Impact Brands: Ideas To Inspire Your Brand’s Higher Purpose

99 Mission Statements Examples From Impact Brands: Ideas To Inspire Your Brand’s Higher Purpose

99 mission statement examples

In today’s world of never ending choice and conscious consumerism, the single most important question your brand needs to answer is why it exists to make the world a better place.

We live in a time of our collective evolution where consumers expect more than quality, good customer service and awesome products and services, they also want to buy from companies that align with their values and help them feel good about themselves.

Your brand needs to communicate what mission it’s embarking on and why your customers should care, roll up their sleeves and get involved in creating positive change.


follow_twitter_onThe good things in life are felt in the heart.

Your brand’s mission statement or purpose statement should answer the following “why” questions:

  1. why you get out of bed in the morning
  2. why your customer’s care that your brand exists
  3. why your business is making the world better

craft your vision statement

Looking for some inspiration? Here’s a list of mission statements, as crafted by 99 lovable, social venture brands around the world:

  1. 2nd Chance – To inspire positive change and achievement in people and communities across the UK & beyond
  2. Acorn Aspirations – To enterprise as many children as we can and inspire them to start their entrepreneurial journeys.
  3. Alter Eco Foods – Our mission is global transformation through ethical relationships with small-scale farmers, and an integral sustainability orientation at every point on the supply chain.
  4. AltSchool – We believe that every child should have access to an exceptional, personalized education that enables them to be happy and successful in an ever-changing world.
  5. aWhere – We foster sustainable economic growth and human development by connecting people with actionable information from farmers to corporate and national policy makers.
  6. Back to the Roots – we’re on a mission to make food personal again and inspire families to ask “where does my food come from?”
  7. Bamboo Sushi –  We are dedicated to bringing you the freshest fish, meats, and produce with the greatest consciousness to marine stewardship, sustainability, and the environment.
  8. Bazzani – Our mission is to serve our clients by creating high-performance buildings that are cost-effective, efficient, and sustainable.
  9. Better World Book – Better World Books is a global bookstore that harnesses the power of capitalism to bring literacy and opportunity to people around the world.
  10. Bills That Give – Turning people’s essential bills into a way of supporting good causes
  11. Blue State Coffee – Our mission is to create vibrant cafes that reflect, improve, and inspire our communities.
  12. BlueAvocado – BlueAvocado’s mission is provide thoughtful designs and creative solutions for a greener, simpler life.
  13. Bullfrog Power – Our mission is to inspire and empower people to lead the way to a renewably powered future.
  14. Buzzbnk – to help social enterprises and charities raise the funding and support they need.
  15. Canvas Host – Our mission is to provide the highest quality web hosting services to customers worldwide, supported by unbeatable, personalized customer care, backed by a renewably-powered, environmentally efficient infrastructure, and managed by an empowering corporate culture of progressive values, and with this create a thriving, global community of customers who share in our values and benefit from each others’ contributions.
  16. Care Co-ops – The organisation’s overall mission is to support people to achieve their potential through a variety of services & businesses.
  17. Catchafire – Our mission is to provide talented individuals with meaningful pro bono experiences in order to build capacity for social good organizations.
  18. Chrom-Art – Our mission is to break the misconception that one needs thorough knowledge of art in order to fully enjoy and appreciate it.
  19. Circle Collective – Creating opportunities, changing lives of young people.
  20. Codethic – Our mission is to help all companies harness the power of business to create positive social and environmental change.
  21. Common Interests Financial – To enhance the financial wellness of our clients in a socially responsible manner by bringing to bear our years of experience, knowledge and integrity.
  22. Conscious Brands – To help support the transition of 1,000 brands from the old economy to the new economy by 2020
  23. Cora – to remove the stigma around menstruation and to change the experience from a monthly nuisance to a monthly opportunity for self-care, self-love, and good karma.
  24. Couchsurfing – We envision a world made better by travel and travel made richer by connection. Couchsurfers share their lives with the people they encounter, fostering cultural exchange and mutual respect.
  25. CSRHub – To foster access to sustainability and corporate social responsibility (CSR) information. We aim to be an engine of transparency that encourages more consistent and actionable disclosure from all types of organizations.
  26. Dimensions – To assist our clients achieve optimal organizational performance through integration of employee safety, health and well-being. Dimensions strives to make the workplace a better place.
  27. EdukitTo ensure that every student can achieve his or her potential irrespective of gender or ethnicity, where they live or what their parents do.
  28. Elemental Herbs – to offer the purest, most elemental ingredients and organic herbs in natural healing products that are good for people and good for the earth.
  29. Essential Living Foods – Our mission at Essential Living foods is to improve the health of the planet, its people, and their communities.
  30. Etsy – Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world.
  31. Exygy – to design exceptional software for the world’s leading change makers.
  32. Fairware – Fairware’s mission is to change the world through the simple act of buying. We’re committed change makers and we’re serious about sustainability.
  33. Farmigo – To empower people to create a better way to eat, by creating farm-to-neighborhood access to fresh food, benefiting local farmers and bypassing supermarkets.
  34. Father Nature – Our aim is to connect inner city folk, young and old, with the potential of Lambeth’s growing spaces, with nature, with one another. Father Nature is a landscape gardening and horticultural organisation with soul.
  35. Feronia Forests – Feronia Forests is dedicated to finding smart ways to nurture, improve, and conserve forestland for future generations.
  36. Found My Animal – Found My Animal promotes animal adoption in a very direct way: let your pet wear your values. By encouraging rescue over purchase, we support animal welfare by asking pets and their owners to help deliver our simple, important message.
  37. Futurepreneur – To play an integral role in the entrepreneurship experience of Canadians 18-39 by providing financing, mentoring and tools that will help them build sustainable businesses and create value.
  38. Galileo – We’re on a mission to develop innovators who envision and create a better world.
  39. GINA – GINA is a UK social enterprise offering unparalleled opportunities for people affected by rape and sexual abuse to express themselves in a way that promotes freedom of choice through our unique products and events.
  40. Give Something Back Office Supplies – We exist to improve the quality of life in our communities. We do this by serving and delighting our customers, giving time and profits to our community, growing employees and helping them realize their full potential, and leading others by inspiring them to give, serve, and grow.
  41. GladRags – To provide high quality sustainable menstrual products and empower women by positively transforming the experience of menstruation.
  42. Good Capital – To accelerate the flow of capital to enterprises that create innovative, market-based solutions to inequality, poverty, and other social problems and in doing so amplify their total impact.
  43. Good Eggs – Our mission is to grow and sustain local food systems worldwide.
  44. Green City Growers – Green City Growers transforms unused space into thriving urban farms, providing our clients with immediate access to nutritious food, while revitalizing city landscapes and inspiring self-sufficiency.
  45. Green Mountain Power – to be the best small company in America by empowering customers to save money and move to clean energy sources.
  46. Greenlight Planet –  To deliver energy everyone can afford.
  47. Greyston – Greyston is a force for personal transformation and community economic renewal. We operate a profitable business, baking high quality products with a commitment to customer satisfaction. Grounded in a philosophy that we call PathMaking, we create jobs and provide integrated programs for individuals and their families to move forward on their path to self-sufficiency.
  48. Honeyman Consulting – Our mission is to help all companies harness the power of business to create positive social and environmental change.
  49. IceStone – To transform waste glass into something beautiful while taking care of our employees and the planet at the same time.
  50. Kammok – Engaging people in the adventure of changing lives.
  51. KeepCup – KeepCups mission is to encourage the use of reusable cups.
  52. Khan Academy – Our mission is to provide a free, world‑class education for anyone, anywhere.
  53. Kitchenbug – We are here to help you and your family eat better.
  54. Kleen Kanteen – to provide superior solutions and help people make better decisions
  55. Madhava – To provide healthier sweet food choices that people trust and love
  56. Mamma Chia – The Mamma Chia Mission is to share the magic of chia and lead in its renaissance. We are dedicated to offering the highest quality organic chia-based foods and beverages that provide vitality, energy and strength. Mamma Chia is a conscious and sustainable company that honors and uplifts both the soul of humanity and the soul of the planet.
  57. MetaBrand – Our mission is to provide overwhelming, long-term value to our clients through our broad depth of knowledge, experience and relationships in the food, beverage & supplement industries, while adhering to our high standards of quality-first, quadruple bottom line business values to co-create superior products that help to change the world for the better.
  58. Mightybytes – Mightybytes is a creative firm committed to creating positive environmental and social change while providing unparalleled support to our clients.
  59. Milepost Consulting – Our mission is to facilitate change to transform the way companies prioritize and take action to become socially and environmentally responsible.
  60. MIO – we strive to change the way consumers think about their purchasing decisions.
  61. Mountain Equipment Co-op – We help people enjoy the benefits of self-propelled wilderness-oriented recreation
  62. Murphy’s Naturals – Our mission at Murphy’s Naturals is to celebrate nature and inspire good through quality natural products.
  63. Next Street – Next Street’s mission is to transform the way that finance and business advisory services are provided to small companies and nonprofit organizations in urban markets.
  64. No One Without – To overcome death and disease resulting from the consumption of contaminated water by providing safe, clean water to those in need around the world.
  65. Oaklandish – To spread “local love” by way of our civic pride-evoking tees and accessories, while giving back to the people and places that maintain our city’s trailblazer spirit.
  66. Oliver Russell – Our mission is to improve the lives of all we touch by creating meaningful work; minimizing use of resources while maximizing the potential of our communities; and delivering sustainable financial profit to fund this mission.
  67. One World Play Project – to bring the transformative power of play to youth living in disadvantaged communities worldwide.
  68. Packaging 2.0 – Our company seeks to bridge the worlds of plastics packaging design, manufacturing, reuse, recycling, and sustainability.
  69. Patagonia – Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
  70. Peeled Snacks – to make you feel good about snacking.
  71. Peers – Peers’ mission is to make the sharing economy work for the people who power it.
  72. Pixel Parlour – Our mission is to provide unique, sophisticated design solutions while maintaining the utmost attention to detail. We strive to provide exemplary customer service and build strong, lasting relationships with our clients.
  73. Pixellu – to develop simple and beautiful solutions for the world of photography.
  74. Plum Organics – Plum’s mission is to get the very best food to little ones from the very first bite. And we mean all little ones.
  75. PROVOC – We use technology and design to drive social change and innovation.
  76. Pyrrha – We’re committed to sourcing local materials and using local production because we believe in bettering our city and our community.
  77. Raven + Lily – Raven + Lily is a socially-conscious lifestyle brand dedicated to empowering women through design.
  78. Reformation – It is our mission to lead and inspire a sustainable way to be fashionable.
  79. Relay Foods – We make shopping for quality, healthy, and sustainable groceries simple and easy.
  80. Renewal Funds – The 21st century will see dramatic retooling of the ways we live together on the planet. It’s time to shift capital to the solutions economy. Renewal Funds invests in change by supporting businesses at the forefront of social and environmental innovation.
  81. Ruby Rockets – We are passionate about creating snacks that taste incredible and that your family can enjoy without guilt or fear.
  82. Salt Spring Coffee – We roast to inspire change. We  believe in being better
  83. Social(k) – to provide people with the choice to invest their money in companies that value social and environmental responsibility alongside profitability.
  84. Soma – To improve life for everyone who drinks water, with sustainable, plant-based filters that make water healthy and delicious, beautiful carafes and pitchers, and the convenient Filters by Mail service.
  85. Staach –  to create exceptional products that are affordable for people and good for the planet.
  86. Swift River Consulting – Our mission is to help nonprofits utilize the salesforce platform to extend their reach and communicate their impact. We believe in empowering people and organizations with time-saving tools that expand the vision of what’s possible.
  87. The Moderns – to create campaigns and strategies that benefit the whole community
  88. The Natural Baby Co. – To provide products that are the highest quality, healthy, and environmentally friendly to parents throughout the world. We strive to empower our employees and customers with the knowledge necessary to make a positive impact on the planet through natural parenting.
  89. The Tea Spot – To foster health & wellness through whole leaf tea, so you can live an inspired and healthy life.
  90. The Women’s Organization – Our mission is to reach out to all women, and for all women, to enhance their role in their own lives, in their local communities, in business and in the wider world.
  91. Untours – Untours’ purpose is to foster a healthy and healing society that unites people of different cultures and economic statuses. We feel it is imperative to reconnect people to each other and to the earth. We hope that we, as a company, can be the change we wish to see in the world.
  92. UPcycled City – to create an online community that harnesses the collective efforts of our members committed to solving the problem of material waste.
  93. VIF International Education – making learning global and ensuring that every student is prepared to succeed in our interconnected world.
  94. Vital Consult – Vital Consult has a passion and a determination to see humanity and the environment benefit from our economy by developing sustainable innovative practices for the future.
  95. Waste Farmers – We empower the farmers of the 21st century with sustainable solutions to grow consciously.
  96. Wize Monkey – To improve the livelihoods of coffee-dependent communities with a wize solution for farmers and consumers alike.
  97. Womenetics – To cultivate savvy women who positively impact their companies, community and our society.
  98. WorldWide – To make environmental progress and sustainability accessible to businesses, nonprofits and individuals through online storytelling, community building, business partnerships and fundraising. Our crowdfunding platform and advisors inspire, educate and prepare our clients to raise money for their meaningful green endeavors.
  99. WWF – To stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.

Now I want to hear from you, what’s your mission statement?