Behind the Hoseanna Brand

Hoseanna makes it easy for even the busiest women to get the hosiery & legwear they like, delivered when and where they need it. Our easy-to-use auto-ship feature gives back time to the time-starved! Just choose the brand, quantity and style of legwear, and set customize the delivery schedule and location. Hoseanna’s carefully selected collection includes everyday wardrobe basics as well as the ‘not so basics’ for Friday Nights and Weekends! Hoseanna carries trusted labels such as Hanesbrands® and DKNY®, so even the most brand conscious will be satisfied

As long time Road Warriors and over-worked, under-resourced women ourselves, we get the ‘pain’ factor in buying pantyhose. Let’s face it – most of us would rather be doing pretty much anything else other than shopping for them. Fluorescent lighting, snarled samples. Ick. We thought: why not create a business that would take away the hassle, offer a curated selection (no puce lace) and give us back a few minutes in our day? When we started this project we found this great quote by Aimee Kreger Brooks, a producer at CBS … We howled when we read it and totally related! “There are three things that women have to deal with that men don’t, which stink. One. Periods. Two. Bras. Three. Pantyhose.”

Our vision is to serve and delight busy women everywhere by going beyond convenience and by delivering an experience that ‘gets women’ with smart shopping solutions, relevant content and an engaging brand experience.

The global hosiery market is $20B. Our vision is to be THE go-to online legwear destination for busy women everywhere.

  • Fun
  • Integrity
  • Authenticity
  • Respect
  • Profitability

We want Hoseanna to be the top of mind destination for women everywhere to buy legwear – whether for the everyday or the special day. We want to be known for our service, our selection and our innovation.

Delivery on a Tight Schedule.

Our brand’s personality is:

  • Fresh – always feels like something new
  • Smart – knowledgeable, expert
  • Polished – professional, sense of etiquette. Respectful tone
  • Accessible – speaks to and appeals a wide variety of women

Our brand promise is to transform a complicated, frustrating and unpleasant experience into an opportunity for surprise and delight and convenience.