Does your brand tell a story?
And when I say story, I don’t mean the story your logical mind thinks will sell stuff and so it rationalizes you in the opposite direction of the real story you’re meant to share.
I’m talking about….
Your soul’s story.
Your highest calling.
The seed of your heart.
You know the one I’m talking about. Right now, right here. You know. You’ve always known, it’s just your mind doesn’t want you to let the genie out of the bottle, because if you did your ego would self-destruct.
Clearly your ego’s existence depends on keeping the bottle sealed tight. So it keeps you in distraction mode. Attend this webinar. Package up that offering. Buy that new technology. Entrepreneurship is full of bright shiny objects that our minds love.
Yet, you know there is something more. You know you were destined for greatness. You’re feeling called to a new level of your brand’s authenticity, but you’re just too close to it and you’re not clear how to go about it.
The truth is, if your brand is not deeply connected to your soul’s story, you’re most likely just selling stuff that will inevitably feel misaligned.
And it doesn’t matter how revolutionary your product or service is, it’s not going to captivate your audience unless it connects them to that feeling. And you’ll find that feeling in your soul’s story.
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Want to know more about naming your business, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo, or anything else about getting your company where you want it to be? Please contact us today!