Step 1 Brand Strategy – Why Every Startup Must Capture a Purposeful Connection with its Customers

In step 1 of creating your brand strategy, I’m going to share with you the most powerful way to inspire your customers to buy from you. Plus I’m going to guide you to avoid the biggest mistake startups make when they communicate their business. It’s my goal to help you avoid the branding mistakes you could make that could potentially lead to your startup failing.

If you want to make a profit and make a difference the most powerful way to brand your business comes down to one simply word: why.

Why does your company exist beyond making money? The goal for answering this question is to connect with your customers on an emotional level. It’s not about telling your customers why the features and benefits of your product or service are better than the competitions. It’s about your brand connecting on an emotional level with your customers because that’s what motivates them to buy from you.

Features and functions of a product or service are often easy to replicate. Communicating what you sell is not what creates loyalty and a lasting connection with your customers. If you want your customers to rally behind you. If you want to stand out and help your customers choose more wisely we need to connect to their emotional hot buttons.

Before we dive into your customers emotional needs we must first tap into your own soul’s purposeful path. As the leader of your business you are your brand. I’d like you to think of your brand as an expression of your true authentic self. This branding step will help you find clarity and guide you to communicate your authenticity in a way that resonates powerfully with your customers. Once we have tapped into your own purposeful path we’ll explore how to inspire and connect with your customers. The goal of creating a brand is about creating connection with your customers. Your brand is the place to bring your passion to the surface so that it’s contagiously noticeable.

Most entrepreneurs started their business because they saw a problem that needs to be resolved in the market. There are many different types of inspirations that might have initially sparked your idea to venture into the entrepreneurial world. Are you an industry challenger like Richard Branson, passionate about taking stale industries and disrupting them with your bravery. Do you resonate with Blake Mycoskie of Toms shoes and you too feel a strong calling to create a for-profit business with a non-profit attitude. Or perhaps you’re a heart based entrepreneur like Oprah and your path is all about touching people’s lives. Regardless of how your idea came to you it’s a gift and it could very well be your life’s purpose. I believe your business is a platform for your good intensions to reach the world. It’s an abundant opportunity for you to live authentically, make a difference and put money in your bank account that you’re proud of.