grid_2_a20

Step 5 Brand Strategy – Does your Startup Need a KISS Statement?

Once you have drafted your brand promise you may decide that you need a Keep It Simple Stupid statement. If your company name does not communicate what you’re selling and your brand promise doesn’t communicate it either than you will need one of these. For example, if Apple was just starting business today. Their name doesn’t communicate what they sell or do nor does their promise “Think Different”. In this case, if they were a startup I’d recommend that they have a statement that communicates to an eight year old. A statement like “Electronics for Modern Living” or “Technology for cool people.” Nothing too clever, just simple and basic communication. If you need one of these I’d recommend placing it on your home page, business card and other branded elements.

 


spin to win - and
jumpstart your brand.

Join our Spin to Win
contest and receive up to $1,000 towards a new
website

No, I don't want to win

Shares