It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you.
But, if you don’t feel like that part of who you are and what you do is not crystal clear to you, it’s inevitable that you will find yourself feeling overwhelmed and unfocused.
As heart-centered people and entrepreneurs, I believe we have a shared purpose. We’re creating a masterpiece together and each of us has a role to play in creating that masterpiece.
We know we are here to spread love, truth, authenticity, alignment, equality, self-care and all that good stuff, because our collective purpose is to move humanity forward.
So it’s natural when it comes to sharing your businesses message that all of those rational tools like finding your niche, coming up with a value proposition, communicating your why, naming your biz, and coming up with a tagline feels like you’re trying to squeeze an ocean through a sink tap.
This incongruence between your God’s given purpose and the hustle down here on planet earth keep you in a mode of feeling stuck and unclear.
So you push yourself to get on with writing your book, getting on stage, or launching your product anyways because you know you have to make some cha-ching.
All the while deep down you feel like your message isn’t quite there yet and you’re not showing up in the world the way you feel you could be, but this duality continues to exist within you.
The way I see it, your business is a paintbrush painting on the grand masterpiece.
Your personal purpose is to create the masterpiece.
Your businesses is the paintbrush.
It can be intimidating to start painting. But I’m here to help. Set up a free call with me today, and we’ll get you started.
Want to know more about naming your business, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo, or anything else about getting your company where you want it to be? Please contact us today!