The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World

The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World

The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World People are becoming more and more conscious of where their unwanted, unused and outgrown clothes end up. Ahem: the landfill. As a result, fashion designers and entrepreneurs are coming up with innovative new ways to create environmentally friendly and sustainable clothes. What better [...]
Then and Now: Businesses that Changed their Taglines

Then and Now: Businesses that Changed their Taglines

Then and Now: Businesses that Changed their Taglines A business tagline, or slogan, is a brand promise. Sometimes, brand promises change or expand Other valid reasons for changing your tagline: The positioning of the business’s message changes The business slogan fails to be provocative The business slogan fails to tug the heartstrings The business tries [...]
Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape   (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”)  Remember when Google used to be BackRub?   Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]

5 Keys to Creating Your Perfect Manifesto

5 Keys to Creating Your Perfect Manifesto

5 Keys to Creating Your Perfect Manifesto It’s time to develop your brand manifesto. You’re motivated. You’re passionate. You’re committed. In short, you feel ready. But where to start? You know you want—and need—to craft a manifesto that will evoke emotion, that will convey your guiding principles and beliefs, not only to your target audience […]