Branding Spotlight: LadyBoss Glasses Has An Eye For Design LADYBOSS Glasses is giving gals without a prescription a reason to wear glasses, keep their eyes safe and look stylish. Need a reason to wear them? The founder of these lenses says that she used to experience chronic migraines because she would spend 10 hours a […]
Why I hate the “What Do You Think of My Logo” Post Every time I see one of these posts on Facebook all of my cells cringe and I get a wave of nausea. OR When people find out I’m a branding expert and they ask me what I think about their logo design and […]
5 Taglines Under 5 Words From Socially Conscious Businesses A business tagline, or business slogan, is a brand promise that reflects the business’s personality and appeals to its audience’s heart. My favorite ones are those that are delivered succinctly in five words or less. Below are five […]
Authentic Brands Create Powerful Movements Behind every movement, there is a story and the powerful “why” that began it all. It’s all about being true to your brand; if you capture your brand’s story, this authenticity will shine through to your audience. From there, you’re on your […]
When Your Business Feels Too Small for Your Purpose It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you. But, if you don’t feel like that part of who you are and what you do is not […]
17 Brand Promotion Ideas for the Holidays Every year around this time, two related trends accelerate in a big way. Customers begin to open their wallets, and business begin to bombard consumers with holiday marketing campaigns to influence their spending. It makes sense. On the part of the customers, the holidays season is a time […]
Branding Ideas Small Businesses Can Learn From NibMor Do you wonder: what is it that makes a really good brand? And just as importantly… why?? In this video today, I’ll be talking about one of my favorite things…. chocolate (yup, you heard me correct!) I’m going to give you a little behind-the-scenes of a […]
Branding Ideas Small Businesses Can Learn From The Courage Crusade Are you looking for a way to stand out? Maybe you’re in a really highly competitive industry. You’re offering something like health coaching or business coaching, or maybe you’re a fitness expert. In this quick video, let me take you through a behind-the-scenes look […]
Why Loving Your Business Card Design Really Does Matter Would you show up to a first date (with your dream man or woman) rocking sweat pants and bad breath? No, I didn’t think so… You’re all dressed up, wearing your favourite outfit and looking your absolute best! So, how about when […]
99 Mission Statements Examples From Impact Brands: Ideas To Inspire Your Brand’s Higher Purpose In today’s world of never ending choice and conscious consumerism, the single most important question your brand needs to answer is why it exists to make the world a better place. We live in a time of our collective evolution where […]
29 Examples of Vision Statements From Impact Brands It’s been decades since Martin Luther King, Jr. delivered his iconic speech in 1963, and yet the phrase “I have a dream today” is still widely recognized. One man shared his vision of a United States that would be free of racism. He dreamed of a day […]
Make love with your customers Here are 3 tested and true ideas to inspire your customers to find your brand irresistibly loveable. 1. Give them a gift first. Before you go in for the kiss (otherwise known as the sale), give them a little something first, not a diamond ring but something simple like your […]
An entrepreneurial success story that started with a purpose in life: to be a change agent by making a positive difference in the world of healthcare.
Give Something Back is like no other office supplies company that exists. The founding principles of Give Something Back was to create wealth and then redistribute that wealth back to the communities in which they serve.