The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World

The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World

The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World People are becoming more and more conscious of where their unwanted, unused and outgrown clothes end up. Ahem: the landfill. As a result, fashion designers and entrepreneurs are coming up with innovative new ways to create environmentally friendly and sustainable clothes. What better [...]
Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest

Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest

Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest Eco friendly fashion has come a long way since its hippie, patchouli smelling, tye dyed, hemp clothing days. It’s a growing market and a veritable forest of competition. Two primary trends are propelling current and future growth among ethical clothing [...]
Then and Now: Businesses that Changed their Taglines

Then and Now: Businesses that Changed their Taglines

Then and Now: Businesses that Changed their Taglines A business tagline, or slogan, is a brand promise. Sometimes, brand promises change or expand Other valid reasons for changing your tagline: The positioning of the business’s message changes The business slogan fails to be provocative The business slogan fails to tug the heartstrings The business tries [...]
Branding Video Spotlight: Rainforest Alliance

Branding Video Spotlight: Rainforest Alliance

Branding Video Spotlight: Rainforest Alliance                 For this month’s Branding Video Spotlight, we focus on the Rainforest Alliance’s Follow the Frog campaign. Before you continue, please watch it below: [jwplayer mediaid=”1536″] Good, right?  Overall, we quickly identify with the fellow in the video. It’s that relatable. And, while the […]

Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for

Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for

Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for For this month’s Branding Spotlight, I’d like to take a look at a creative Australian social Enterprise: Thankyou. Two things I absolutely LOVE about this brand: The limitless possibilities for new products with their name and their call to action towards their vision to eradicate […]

Branding Ideas Small Businesses Can Learn From The Courage Crusade

Branding Ideas Small Businesses Can Learn From The Courage Crusade

Branding Ideas Small Businesses Can Learn From The Courage Crusade   Are you looking for a way to stand out?  Maybe you’re in a really highly competitive industry.  You’re offering something like health coaching or business coaching, or maybe you’re a fitness expert.  In this quick video, let me take you through a behind-the-scenes look […]

99 Mission Statements Examples From Impact Brands: Ideas To Inspire Your Brand’s Higher Purpose

99 Mission Statements Examples From Impact Brands: Ideas To Inspire Your Brand’s Higher Purpose

99 Mission Statements Examples From Impact Brands: Ideas To Inspire Your Brand’s Higher Purpose In today’s world of never ending choice and conscious consumerism, the single most important question your brand needs to answer is why it exists to make the world a better place. We live in a time of our collective evolution where […]