Are you a creative, visionary entrepreneur with lots of ideas for products, businesses, projects, and maybe even some joint ventures?
Are you trying to market and grow all of these projects at the same time? But if you’re being honest with yourself, you’re feeling a little unfocused and overwhelmed?
In this video, I share the core brand strategy that will help you overcome feeling overwhelmed and simultaneously help you streamline your marketing expenses.
I started working with this amazing new client in the health and wellness space and his business was growing like crazy. His business was exploding online. He’s got a podcast, several products, join venture partners and he’s even serving two target markets. Bottom line, he’s really doing amazing things to change the world.
When I asked him why he set up his branding with so many separate businesses, he said to me, “I was modeling one of the leaders in my industry and I thought if I had lots of separate logo designs for all of my businesses it would make my business look bigger.”
Seems like a logical conclusion, right? But when it comes to developing a solid brand reputation having lots of logo designs can work against you.
This is a common mistake that I see happening with entrepreneurs all the time. There’s one thing that fixes this problem of overwhelm and helps you to really streamline your marketing expenses.
That one thing that helps avoid overwhelm and streamline your marketing expenses when you’re growing your business is called brand architecture.
Say what? Brand architecture? Huh?
How is brand architecture going to help you brand your business better?
Let’s say you’re launching a new product and you’re investing money on Facebook advertising and you also create an amazing email opt-in that goes viral online. How does that investment and exposure help your business long-term?
If you’re only promoting the one product and not the company who created the product it’s a missed opportunity for your brand’s reputation, because people are only going to know about the new product, not the business.
None of the goodwill that you’re creating with the exposure that you get nor the money that you’re investing helps you to build your “home brand”.
Brand architecture helps you to leverage every single marketing dollar and opportunity for exposure.
It adds value and creates awareness for your home brand.
Let’s look at how some of the famous brands apply brand architecture, for example Apple, they have launched several new products like the iPhone, iPad, iPod and then they’ve got the MacBook Pro, MacBook Air etc.. The beauty about Apple’s brand architecture is that everyone on the planet knows that these products belong to Apple because in all of Apple’s advertising amd marketing of these products they are always leveraging their home brand, which is Apple.
In other words, Apple is building their brand equity for Apple not just for their various products. They’re building the brand reputation of their home brand. Apple’s just one of the many different types of brand architectures that you can apply.
SEMI MONOLITHIC BRAND ARCHITECTURE
Example: Apple
MONOLITHIC BRAND ARCHITECTURE
Example: Virgin
Example: FedEx
Example: GE
ENDORSED BRAND ARCHITECTURE
Example: P&G
Now it’s your turn… what’s your brand architecture?
I invite you to consider how you might want to apply this brand strategy for your business to help you streamline your marketing efforts instead of drain them. Because if you think about it, it’s really going to help you to pull everything together, help you feel more focused and streamline your marketing expenses.
For specifics on what’s included in your brand strategy, access the Famous Brand System Checklist here: http://promo.brandsfortheheart.com/free-checklist
In the comments below I want to hear from you. What brand strategies are helping you brand your business?