Pago Yoga
Who they are: Pago Yoga offers yoga gear that performs better, looks better and lasts longer.
What they do: Pago Yoga is more than a great yoga apparel company. It’s a movement to help children living with mental health issues and learning disabilities become more self-aware, better self regulate, and connect with their community by introducing them to yoga and mindfulness strategies.
Why we worked with them: Founder Jeff Michaelson had previously built a multi-million dollar businesses from the ground up. With Pago Yoga, he’s poised to do it again and at the same time support a cause that is near and dear to his heart. Helping kids? brands for the heart is ready to get into warrior pose to help this company thrive!
How we transformed their business: We worked with Jeff to find clarity the mission and vision of the business that will set the groundwork for the company’s brand, which is not only about a great product but also about a meaningful impact. Pago means community in Latin, and the branding we forged via a new website and brand book is all about conveying this idea to the company’s core audience.
The bottom line? Pago Yoga launched in Autumn 2018. Order your yoga gear now, and check back in a few months to hear how the Pago community is growing!
Services We Provided
- Brand strategy
- Business naming
- Tagline development
- Positioning strategy
- Mission statement
- Vision statement
- Website copy
- Brand identity design
- Website development and design
- Brand Book
- Video Script Concept + Copy
- Brand Book Copy + Design
See more: http://pagoyoga.com/