Livie and Luca
Who they are: Livie & Luca is a footwear company focusing on spreading joy in their customers’ lives and in their communities.
What they do: They sell handmade shoes of extraordinary comfort and durability, expertly designed for the healthy development of children’s feet.
Why we worked with them: So adorable, those little shoes! The women behind them are creative and business-minded superstars who use economically sustainable methods and donate 10% of proceeds to making the world a better place. If the shoe fits …
How we transformed their business: We have collaborated with Livia & Luca for many years, and it’s always a joy to do so. We helped the team achieve clarity on their mission and vision, which is spreading joy to 1 million children in the U.S. We helped them develop a brand strategy that includes tangible and measurable goals.
Becoming clear on company values was a big step for Livia & Luca. We talked a lot about what the business should be at its core, we researched their audience and potential audience to find a brand differentiator, and in the end the company changed its entire workplace culture to better align with their values.
Our work with them continues, as we’re creating a brand guidelines document and also refining overall strategy.
The bottom line? From the implementation of the company’s first 90-day marketing strategy, revenue took off to the tune of 65% growth in a year and a half. Now those shoes are going places!
Services We Provided:
Photography, image and font palettes
Email and marketing guidelines
Customer research and analysis
See more: livieandluca.com