Naming Your Business: The Do’s and Don’ts (This article is the first installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Naming your business will possibly be one of the most challenging brand activities you’ll embark upon. It’s an emotional decision and one […]
Tag Archives: brand architecture
Authentic Brands Create Powerful Movements
Authentic Brands Create Powerful Movements Behind every movement, there is a story and the powerful “why” that began it all. It’s all about being true to your brand; if you capture your brand’s story, this authenticity will shine through to your audience. From there, you’re on your […]
19 Affirmations for Conscious, Impact-Driven Entrepreneurs
19 Affirmations for Conscious, Impact-Driven Entrepreneurs Not getting the results you want? Or feeling the way you want? The subconscious mind plays a major role in the actualization of our lives and the manifestation of our goals, dreams, aspirations and desires. So what’s the dialogue going […]
When Your Business Feels Too Small for Your Purpose
When Your Business Feels Too Small for Your Purpose It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you. But, if you don’t feel like that part of who you are and what you do is not […]
19 New Year’s Eve Reflection Questions
19 New Year’s Eve Reflection Questions Every New Year’s Eve I spend time reflecting on the year that has passed and my intentions for the upcoming year, because I believe that the more we know ourselves the more we will know … The Divine, Source, Love, Grace, Light and Love. I love to spending […]
Why Naming Your Business Is Like Marriage
Why Naming Your Business Is Like Marriage Are you sitting on a million dollar business idea but you haven’t launched it yet because you haven’t figured out a business name? Torn between the options of creating a personal brand or a business brand? Naming your business […]