Tag Archives: brand authenticity

Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape   (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”)  Remember when Google used to be BackRub?   Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]

Impact is an Inside Job: The Optimization of You

Impact is an Inside Job: The Optimization of You

Impact is an Inside Job   I just got home from San Diego where I attended a mastermind retreat on energy fitness (aka productivity) with 10 extremely successful and amazing impact-driven women entrepreneurs. I had some major ah-ha moments that I’ve been sharing inside our impactpreneur community, but here’s what I’ve been reflecting on post-retreat. [...]
Branding Video Spotlight: Rainforest Alliance

Branding Video Spotlight: Rainforest Alliance

Branding Video Spotlight: Rainforest Alliance                 For this month’s Branding Video Spotlight, we focus on the Rainforest Alliance’s Follow the Frog campaign. Before you continue, please watch it below: [jwplayer mediaid=”1536″] Good, right?  Overall, we quickly identify with the fellow in the video. It’s that relatable. And, while the […]

Your Brand is Your Story

Your Brand is Your Story

Your Brand is Your Story                   Is your heart and soul alignment an absolute must for you? If it is you may find yourself not fully putting yourself out there (yet), because you’re the type of person that doesn’t want to lift a finger until you’re absolutely […]