Failure Proof Plan to Name Your Business – The Competitive Landscape (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Remember when Google used to be BackRub? Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]
Tag Archives: brand identity
Let Your Story Tell You What Your Impactful Legacy Is
Let Your Story Tell You What Your Impactful Legacy Is “I don’t know what my purpose is.” “I’m not clear on what my legacy is.” “My work doesn’t feel purposeful anymore.” My clients often say something like this when we’re in the branding process. BUT, imagine for just a moment … … if we ALL […]
Finding Your Authentic Voice in an Industry Filled with False Prophets
Finding Your Authentic Voice in an Industry Filled with False Prophets This one’s for you coaches, healers, and experts… Is it just me (and a hand full of my clients) or did your profession just get 10x more competitive, like overnight? Everywhere you turn, what you […]