Tag Archives: brand messages

Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape   (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”)  Remember when Google used to be BackRub?   Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]

Branding Video Spotlight: Rainforest Alliance

Branding Video Spotlight: Rainforest Alliance

Branding Video Spotlight: Rainforest Alliance                 For this month’s Branding Video Spotlight, we focus on the Rainforest Alliance’s Follow the Frog campaign. Before you continue, please watch it below: [jwplayer mediaid=”1536″] Good, right?  Overall, we quickly identify with the fellow in the video. It’s that relatable. And, while the […]

Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for

Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for

Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for For this month’s Branding Spotlight, I’d like to take a look at a creative Australian social Enterprise: Thankyou. Two things I absolutely LOVE about this brand: The limitless possibilities for new products with their name and their call to action towards their vision to eradicate […]

5 Keys to Creating Your Perfect Manifesto

5 Keys to Creating Your Perfect Manifesto

5 Keys to Creating Your Perfect Manifesto It’s time to develop your brand manifesto. You’re motivated. You’re passionate. You’re committed. In short, you feel ready. But where to start? You know you want—and need—to craft a manifesto that will evoke emotion, that will convey your guiding principles and beliefs, not only to your target audience […]