An Online Branding and Design Agency for Entrepreneurs. To do Good.
Failure Proof Plan to Name Your Business – The Competitive Landscape (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Remember when Google used to be BackRub? Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]
Let Your Story Tell You What Your Impactful Legacy Is “I don’t know what my purpose is.” “I’m not clear on what my legacy is.” “My work doesn’t feel purposeful anymore.” My clients often say something like this when we’re in the branding process. BUT, imagine for just a moment … … if we ALL […]
Finding Your Authentic Voice in an Industry Filled with False Prophets This one’s for you coaches, healers, and experts… Is it just me (and a hand full of my clients) or did your profession just get 10x more competitive, like overnight? Everywhere you turn, what you […]
Branding Spotlight: 7 Vision and Mission Statements from Businesses That Inspire Below is a list of seven of my favourite mission and vision statements from businesses that inspire. But first, l want to lay down the definition for these terms to avoid confusion. For those of you […]
Brand Spotlight: How to Create Powerful Product Packaging Remember the old adage “You never get a second chance to make a first impression”? How about Shakespeare’s “Apparel oft proclaims the man”? When you create the packaging for your new product, you create your product’s wardrobe, its one-of-a-kind […]
The World Doesn’t Need Another Business. It Needs Businesses to Start Movements. In the last 5-10 years, the health and wellness space has exploded with so called “experts” making it almost impossible for people to know who the REAL experts are and what advice is actually […]
3 Truths to Achieve an Abundance Mindset Over the years I’ve shifted my beliefs around money quite significantly. As with any new operating system it requires new downloads and updates for growth and expansion. Let’s revisit some of the underlying truths that will instantly shift you […]
Success as the Ultimate Failure, and What Comes Next By the time I was 29 years old, I was living in an oceanside apartment that overlooked the palm islands in Dubai, I had a new convertible car and a designer wardrobe; I went on five-star vacations, dined […]
Branding Video Spotlight: Rainforest Alliance For this month’s Branding Video Spotlight, we focus on the Rainforest Alliance’s Follow the Frog campaign. Before you continue, please watch it below: [jwplayer mediaid=”1536″] Good, right? Overall, we quickly identify with the fellow in the video. It’s that relatable. And, while the […]
Your Brand is Your Story Is your heart and soul alignment an absolute must for you? If it is you may find yourself not fully putting yourself out there (yet), because you’re the type of person that doesn’t want to lift a finger until you’re absolutely […]
Brand Your Story, Not Your Stuff Does your brand tell a story? And when I say story, I don’t mean the story your logical mind thinks will sell stuff and so it rationalizes you in the opposite direction of the real story you’re meant to share. […]
Branding is an Act of Self-Care On a scale of 1-10 how much do you wholeheartedly love your business? And when I say LOOOOOVE, I mean really and truly love it like you would a lover. Because when we truly love someone (or something) we take […]
What’s Holding You Back From Broadcasting Your Authenticity We are living in polarizing times and while your frustration and shock absolutely needs an outlet, we Greater Good types need to get our hearts in the game. The truth about who we really are is being revealed all over the world. You’re either cheering on the […]
Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for For this month’s Branding Spotlight, I’d like to take a look at a creative Australian social Enterprise: Thankyou. Two things I absolutely LOVE about this brand: The limitless possibilities for new products with their name and their call to action towards their vision to eradicate […]
Goal Setting for Goal Junkies: Aligning With Your Intentions As a recovering goal junkie, I wanted to find that place within me where my intentions didn’t feel forced, heady or stuck in the matrix of the hustle. I wanted to feel that flowy feeling where things just line up in your life effortlessly as […]
Branding Video Spotlight: How Bombas Creates a Buzz For today’s Branding Video Spotlight, I’d like to take a look at an excellent video from Bombas. First, a little homework: please watch the (short) video below: Why this brand’s video script receives an A+ in my book: They […]
15 Key Elements to Create a Brand Identity Video and Wow Your Crowd So you’ve decided to enter the realm of video marketing. What’s next? Creating a unique brand identity video is an ideal launching pad. This short video (1-2 minutes), when carefully crafted to showcase your brand’s product or service, is an excellent way […]
Beyond the Logo: 5 Tips To Make Your Business Look Like a Million Bucks So, you’re ready to move away from looking like a scrappy upstart and fine-tune your design elements to reflect the more polished business you have become. Or perhaps you’ve just wrapped up decisions on your business name and logo and aren’t […]
5 Keys to Creating Your Perfect Manifesto It’s time to develop your brand manifesto. You’re motivated. You’re passionate. You’re committed. In short, you feel ready. But where to start? You know you want—and need—to craft a manifesto that will evoke emotion, that will convey your guiding principles and beliefs, not only to your target audience […]
The Entrepreneur’s Quick Fix to Improving your Brand Not getting the results you want with your startup? But you’re not ready to pivot your business model just yet? Here’s a simple tweak that I’ve tested that’s made a huge difference for my business. It won’t cost you a dime and it will take you less […]