Failure Proof Plan to Name Your Business – The Competitive Landscape (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Remember when Google used to be BackRub? Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]
Tag Archives: branding your business
When Your Business Feels Too Small for Your Purpose
When Your Business Feels Too Small for Your Purpose It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you. But, if you don’t feel like that part of who you are and what you do is not […]
17 Brand Promotion Ideas for the Holidays
17 Brand Promotion Ideas for the Holidays Every year around this time, two related trends accelerate in a big way. Customers begin to open their wallets, and business begin to bombard consumers with holiday marketing campaigns to influence their spending. It makes sense. On the part of the customers, the holidays season is a time […]
7 Ways to Make Your Brand Authentic
7 Ways to Make Your Brand Authentic Authenticity is a key part of any successful brand. This can mean different things for different companies, but at a core level, it means that your customers and the wider public trust your message and trust you to stand by your stated values. And it pays dividends. In […]
Branding Ideas Small Businesses Can Learn From NibMor
Branding Ideas Small Businesses Can Learn From NibMor Do you wonder: what is it that makes a really good brand? And just as importantly… why?? In this video today, I’ll be talking about one of my favorite things…. chocolate (yup, you heard me correct!) I’m going to give you a little behind-the-scenes of a […]
Branding Ideas Small Businesses Can Learn From The Courage Crusade
Branding Ideas Small Businesses Can Learn From The Courage Crusade Are you looking for a way to stand out? Maybe you’re in a really highly competitive industry. You’re offering something like health coaching or business coaching, or maybe you’re a fitness expert. In this quick video, let me take you through a behind-the-scenes look […]
4 Key Questions To Ask Before Hiring a Branding Agency
4 Key Questions To Ask Before Hiring a Branding Agency Are you trying to hire a branding agency and you’re wondering, really, what questions should I be asking here, because I’m not the branding expert? As someone who has been working in the branding world for the past thirteen years, I’ve got some […]
3 Ways To Bring Your Brand Personality To Life
3 Ways To Bring Your Brand’s Personality To Life There’s over 7 billion people in the world, so what makes you stand out? You. Yes, You. You may have a totally genius and unique product, but your brand’s personality is one of the key factors that’s going to make your customers really fall in […]
How to Avoid a Frustrating Experience With a Graphic Designer When Branding Your Business
How to Avoid a Frustrating Experience With a Graphic Designer When Branding Your Business Have you ever had a frustrating experience working with a graphic designer to create your logo design? You’re really excited about branding your business and then it just ended up being this […]
The Pros and Cons of Personal Branding – Online branding tips for naming your business
The Pros and Cons of Personal Branding When you’re branding your business you may be wondering what direction is best for your venture. An obvious option is naming your business with your own personal name. How do you know if this is the right decision for you? If you’ve read my book Branding on a Shoestring you’ll […]