Tag Archives: branding your business

Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape   (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”)  Remember when Google used to be BackRub?   Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]

Branding Video Spotlight: Rainforest Alliance

Branding Video Spotlight: Rainforest Alliance

Branding Video Spotlight: Rainforest Alliance                 For this month’s Branding Video Spotlight, we focus on the Rainforest Alliance’s Follow the Frog campaign. Before you continue, please watch it below: [jwplayer mediaid=”1536″] Good, right?  Overall, we quickly identify with the fellow in the video. It’s that relatable. And, while the […]

Branding Ideas Small Businesses Can Learn From The Courage Crusade

Branding Ideas Small Businesses Can Learn From The Courage Crusade

Branding Ideas Small Businesses Can Learn From The Courage Crusade   Are you looking for a way to stand out?  Maybe you’re in a really highly competitive industry.  You’re offering something like health coaching or business coaching, or maybe you’re a fitness expert.  In this quick video, let me take you through a behind-the-scenes look […]

The Pros and Cons of Personal Branding – Online branding tips for naming your business

The Pros and Cons of Personal Branding – Online branding tips for naming your business

The Pros and Cons of Personal Branding When you’re branding your business you may be wondering what direction is best for your venture. An obvious option is naming your business with your own personal name. How do you know if this is the right decision for you? If you’ve read my book Branding on a Shoestring you’ll […]