An Online Branding and Design Agency for Entrepreneurs. To do Good.
Brand Messaging 101 for Beginners – Part One – Good, Ugly, and Great business taglines As I said before in my Brand Messaging 101 for Beginners article, I collect business taglines and I finally organized them into three columns. I usually riff about a particular business tagline and share it on Facebook but this time, […]
Failure Proof Plan to Name Your Business – The Competitive Landscape (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Remember when Google used to be BackRub? Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]
Finding Your Authentic Voice in an Industry Filled with False Prophets This one’s for you coaches, healers, and experts… Is it just me (and a hand full of my clients) or did your profession just get 10x more competitive, like overnight? Everywhere you turn, what you […]
Branding Spotlight: 7 Vision and Mission Statements from Businesses That Inspire Below is a list of seven of my favourite mission and vision statements from businesses that inspire. But first, l want to lay down the definition for these terms to avoid confusion. For those of you […]
Authentic Brands Create Powerful Movements Behind every movement, there is a story and the powerful “why” that began it all. It’s all about being true to your brand; if you capture your brand’s story, this authenticity will shine through to your audience. From there, you’re on your […]
Brand Spotlight: How to Create Powerful Product Packaging Remember the old adage “You never get a second chance to make a first impression”? How about Shakespeare’s “Apparel oft proclaims the man”? When you create the packaging for your new product, you create your product’s wardrobe, its one-of-a-kind […]
19 Affirmations for Conscious, Impact-Driven Entrepreneurs Not getting the results you want? Or feeling the way you want? The subconscious mind plays a major role in the actualization of our lives and the manifestation of our goals, dreams, aspirations and desires. So what’s the dialogue going […]
When Your Business Feels Too Small for Your Purpose It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you. But, if you don’t feel like that part of who you are and what you do is not […]
The World Doesn’t Need Another Business. It Needs Businesses to Start Movements. In the last 5-10 years, the health and wellness space has exploded with so called “experts” making it almost impossible for people to know who the REAL experts are and what advice is actually […]
3 Truths to Achieve an Abundance Mindset Over the years I’ve shifted my beliefs around money quite significantly. As with any new operating system it requires new downloads and updates for growth and expansion. Let’s revisit some of the underlying truths that will instantly shift you […]
Success as the Ultimate Failure, and What Comes Next By the time I was 29 years old, I was living in an oceanside apartment that overlooked the palm islands in Dubai, I had a new convertible car and a designer wardrobe; I went on five-star vacations, dined […]
Branding Video Spotlight: Rainforest Alliance For this month’s Branding Video Spotlight, we focus on the Rainforest Alliance’s Follow the Frog campaign. Before you continue, please watch it below: [jwplayer mediaid=”1536″] Good, right? Overall, we quickly identify with the fellow in the video. It’s that relatable. And, while the […]
Your Brand is Your Story Is your heart and soul alignment an absolute must for you? If it is you may find yourself not fully putting yourself out there (yet), because you’re the type of person that doesn’t want to lift a finger until you’re absolutely […]
Brand Your Story, Not Your Stuff Does your brand tell a story? And when I say story, I don’t mean the story your logical mind thinks will sell stuff and so it rationalizes you in the opposite direction of the real story you’re meant to share. […]
What’s Holding You Back From Broadcasting Your Authenticity We are living in polarizing times and while your frustration and shock absolutely needs an outlet, we Greater Good types need to get our hearts in the game. The truth about who we really are is being revealed all over the world. You’re either cheering on the […]
The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship Do you ever feel like you’re all alone in this crazy journey called Entrepreneurship? Over the years, I’ve tried everything from hiring coaches to attending events to getting involved in masterminds, but at the end of the day I still felt alone. That’s why I feel […]
Branding Video Spotlight: How Bombas Creates a Buzz For today’s Branding Video Spotlight, I’d like to take a look at an excellent video from Bombas. First, a little homework: please watch the (short) video below: Why this brand’s video script receives an A+ in my book: They […]
Branding Ideas Small Businesses Can Learn From The Courage Crusade Are you looking for a way to stand out? Maybe you’re in a really highly competitive industry. You’re offering something like health coaching or business coaching, or maybe you’re a fitness expert. In this quick video, let me take you through a behind-the-scenes look […]
3 Ways To Bring Your Brand’s Personality To Life There’s over 7 billion people in the world, so what makes you stand out? You. Yes, You. You may have a totally genius and unique product, but your brand’s personality is one of the key factors that’s going to make your customers really fall in […]
Why Loving Your Business Card Design Really Does Matter Would you show up to a first date (with your dream man or woman) rocking sweat pants and bad breath? No, I didn’t think so… You’re all dressed up, wearing your favourite outfit and looking your absolute best! So, how about when […]
4 Design Tips To Improve Conversion & Sales On Your Website The design of your brand’s website is more than a beauty parade. That’s why when designing your website it’s important to strike a balance between building your brand and getting people to take action. Here are 4 modifications that you can be making to […]