An Online Branding and Design Agency for Entrepreneurs. To do Good.
Let Your Story Tell You What Your Impactful Legacy Is “I don’t know what my purpose is.” “I’m not clear on what my legacy is.” “My work doesn’t feel purposeful anymore.” My clients often say something like this when we’re in the branding process. BUT, imagine for just a moment … … if we ALL […]
Naming Your Business: The Do’s and Don’ts (This article is the first installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Naming your business will possibly be one of the most challenging brand activities you’ll embark upon. It’s an emotional decision and one […]
Branding Spotlight: 7 Vision and Mission Statements from Businesses That Inspire Below is a list of seven of my favourite mission and vision statements from businesses that inspire. But first, l want to lay down the definition for these terms to avoid confusion. For those of you […]
Authentic Brands Create Powerful Movements Behind every movement, there is a story and the powerful “why” that began it all. It’s all about being true to your brand; if you capture your brand’s story, this authenticity will shine through to your audience. From there, you’re on your […]
Brand Spotlight: How to Create Powerful Product Packaging Remember the old adage “You never get a second chance to make a first impression”? How about Shakespeare’s “Apparel oft proclaims the man”? When you create the packaging for your new product, you create your product’s wardrobe, its one-of-a-kind […]
When Your Business Feels Too Small for Your Purpose It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you. But, if you don’t feel like that part of who you are and what you do is not […]
3 Truths to Achieve an Abundance Mindset Over the years I’ve shifted my beliefs around money quite significantly. As with any new operating system it requires new downloads and updates for growth and expansion. Let’s revisit some of the underlying truths that will instantly shift you […]
Branding Video Spotlight: Rainforest Alliance For this month’s Branding Video Spotlight, we focus on the Rainforest Alliance’s Follow the Frog campaign. Before you continue, please watch it below: [jwplayer mediaid=”1536″] Good, right? Overall, we quickly identify with the fellow in the video. It’s that relatable. And, while the […]
Your Brand is Your Story Is your heart and soul alignment an absolute must for you? If it is you may find yourself not fully putting yourself out there (yet), because you’re the type of person that doesn’t want to lift a finger until you’re absolutely […]
Brand Your Story, Not Your Stuff Does your brand tell a story? And when I say story, I don’t mean the story your logical mind thinks will sell stuff and so it rationalizes you in the opposite direction of the real story you’re meant to share. […]
Branding is an Act of Self-Care On a scale of 1-10 how much do you wholeheartedly love your business? And when I say LOOOOOVE, I mean really and truly love it like you would a lover. Because when we truly love someone (or something) we take […]
What’s Holding You Back From Broadcasting Your Authenticity We are living in polarizing times and while your frustration and shock absolutely needs an outlet, we Greater Good types need to get our hearts in the game. The truth about who we really are is being revealed all over the world. You’re either cheering on the […]
The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship Do you ever feel like you’re all alone in this crazy journey called Entrepreneurship? Over the years, I’ve tried everything from hiring coaches to attending events to getting involved in masterminds, but at the end of the day I still felt alone. That’s why I feel […]
Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for For this month’s Branding Spotlight, I’d like to take a look at a creative Australian social Enterprise: Thankyou. Two things I absolutely LOVE about this brand: The limitless possibilities for new products with their name and their call to action towards their vision to eradicate […]
19 New Year’s Eve Reflection Questions Every New Year’s Eve I spend time reflecting on the year that has passed and my intentions for the upcoming year, because I believe that the more we know ourselves the more we will know … The Divine, Source, Love, Grace, Light and Love. I love to spending […]
You Already Know Your Life’s Purpose: It’s In Your Story One of the biggest questions we constantly ask ourselves is “why am I here?” We spend our entire lives searching for the answer to this question. We go to conferences, travel the world, read books, start businesses, sell businesses, take art classes, you name it. […]
15 Key Elements to Create a Brand Identity Video and Wow Your Crowd So you’ve decided to enter the realm of video marketing. What’s next? Creating a unique brand identity video is an ideal launching pad. This short video (1-2 minutes), when carefully crafted to showcase your brand’s product or service, is an excellent way […]
5 Keys to Creating Your Perfect Manifesto It’s time to develop your brand manifesto. You’re motivated. You’re passionate. You’re committed. In short, you feel ready. But where to start? You know you want—and need—to craft a manifesto that will evoke emotion, that will convey your guiding principles and beliefs, not only to your target audience […]
Branding Ideas Small Businesses Can Learn From The Courage Crusade Are you looking for a way to stand out? Maybe you’re in a really highly competitive industry. You’re offering something like health coaching or business coaching, or maybe you’re a fitness expert. In this quick video, let me take you through a behind-the-scenes look […]
