Tag Archives: creating your brand

Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape   (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”)  Remember when Google used to be BackRub?   Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]

Impact is an Inside Job: The Optimization of You

Impact is an Inside Job: The Optimization of You

Impact is an Inside Job   I just got home from San Diego where I attended a mastermind retreat on energy fitness (aka productivity) with 10 extremely successful and amazing impact-driven women entrepreneurs. I had some major ah-ha moments that I’ve been sharing inside our impactpreneur community, but here’s what I’ve been reflecting on post-retreat. [...]
5 Keys to Creating Your Perfect Manifesto

5 Keys to Creating Your Perfect Manifesto

5 Keys to Creating Your Perfect Manifesto It’s time to develop your brand manifesto. You’re motivated. You’re passionate. You’re committed. In short, you feel ready. But where to start? You know you want—and need—to craft a manifesto that will evoke emotion, that will convey your guiding principles and beliefs, not only to your target audience […]