Failure Proof Plan to Name Your Business – The Competitive Landscape (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Remember when Google used to be BackRub? Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]
Tag Archives: creating your brand
When Your Business Feels Too Small for Your Purpose
When Your Business Feels Too Small for Your Purpose It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you. But, if you don’t feel like that part of who you are and what you do is not […]
Why Naming Your Business Is Like Marriage
Why Naming Your Business Is Like Marriage Are you sitting on a million dollar business idea but you haven’t launched it yet because you haven’t figured out a business name? Torn between the options of creating a personal brand or a business brand? Naming your business […]
The Naming Formula: 9 Simple Steps to Creating a Loveable Business Name
The Naming Formula: 9 Simple Steps to Creating a Loveable Business Name In today’s world, people are busy and they are bombarded by marketing messages all vying for their attention. In fact, the current average attention span is only 8.25 seconds, which has reduced from 12 seconds in 2000. What does this mean for [...]