Tag Archives: greater brand impact

The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World

The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World

The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World People are becoming more and more conscious of where their unwanted, unused and outgrown clothes end up. Ahem: the landfill. As a result, fashion designers and entrepreneurs are coming up with innovative new ways to create environmentally friendly and sustainable clothes. What better [...]
Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest

Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest

Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest Eco friendly fashion has come a long way since its hippie, patchouli smelling, tye dyed, hemp clothing days. It’s a growing market and a veritable forest of competition. Two primary trends are propelling current and future growth among ethical clothing [...]
Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape

Failure Proof Plan to Name Your Business – The Competitive Landscape   (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”)  Remember when Google used to be BackRub?   Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]

Branding Video Spotlight: Rainforest Alliance

Branding Video Spotlight: Rainforest Alliance

Branding Video Spotlight: Rainforest Alliance                 For this month’s Branding Video Spotlight, we focus on the Rainforest Alliance’s Follow the Frog campaign. Before you continue, please watch it below: [jwplayer mediaid=”1536″] Good, right?  Overall, we quickly identify with the fellow in the video. It’s that relatable. And, while the […]

The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship

The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship

The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship Do you ever feel like you’re all alone in this crazy journey called Entrepreneurship?  Over the years, I’ve tried everything from hiring coaches to attending events to getting involved in masterminds, but at the end of the day I still felt alone. That’s why I feel […]

Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for

Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for

Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for For this month’s Branding Spotlight, I’d like to take a look at a creative Australian social Enterprise: Thankyou. Two things I absolutely LOVE about this brand: The limitless possibilities for new products with their name and their call to action towards their vision to eradicate […]

5 Keys to Creating Your Perfect Manifesto

5 Keys to Creating Your Perfect Manifesto

5 Keys to Creating Your Perfect Manifesto It’s time to develop your brand manifesto. You’re motivated. You’re passionate. You’re committed. In short, you feel ready. But where to start? You know you want—and need—to craft a manifesto that will evoke emotion, that will convey your guiding principles and beliefs, not only to your target audience […]