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Branding Spotlight: LadyBoss Glasses Has An Eye For Design LADYBOSS Glasses is giving gals without a prescription a reason to wear glasses, keep their eyes safe and look stylish. Need a reason to wear them? The founder of these lenses says that she used to experience chronic migraines because she would spend 10 hours a […]
Why I hate the “What Do You Think of My Logo” Post Every time I see one of these posts on Facebook all of my cells cringe and I get a wave of nausea. OR When people find out I’m a branding expert and they ask me what I think about their logo design and […]
5 Taglines Under 5 Words From Socially Conscious Businesses A business tagline, or business slogan, is a brand promise that reflects the business’s personality and appeals to its audience’s heart. My favorite ones are those that are delivered succinctly in five words or less. Below are five […]
Failure Proof Plan to Name Your Business – The Competitive Landscape (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Remember when Google used to be BackRub? Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]
Brainstorming A Business Name for Long-lasting Marriage Success (This article is the second installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) One of the main mistakes entrepreneurs make when coming up with a name for their businesses is that they fall in […]
Naming Your Business: The Do’s and Don’ts (This article is the first installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Naming your business will possibly be one of the most challenging brand activities you’ll embark upon. It’s an emotional decision and one […]
Branding Spotlight: 7 Vision and Mission Statements from Businesses That Inspire Below is a list of seven of my favourite mission and vision statements from businesses that inspire. But first, l want to lay down the definition for these terms to avoid confusion. For those of you […]
Authentic Brands Create Powerful Movements Behind every movement, there is a story and the powerful “why” that began it all. It’s all about being true to your brand; if you capture your brand’s story, this authenticity will shine through to your audience. From there, you’re on your […]
Brand Spotlight: How to Create Powerful Product Packaging Remember the old adage “You never get a second chance to make a first impression”? How about Shakespeare’s “Apparel oft proclaims the man”? When you create the packaging for your new product, you create your product’s wardrobe, its one-of-a-kind […]
19 Affirmations for Conscious, Impact-Driven Entrepreneurs Not getting the results you want? Or feeling the way you want? The subconscious mind plays a major role in the actualization of our lives and the manifestation of our goals, dreams, aspirations and desires. So what’s the dialogue going […]
When Your Business Feels Too Small for Your Purpose It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you. But, if you don’t feel like that part of who you are and what you do is not […]
The World Doesn’t Need Another Business. It Needs Businesses to Start Movements. In the last 5-10 years, the health and wellness space has exploded with so called “experts” making it almost impossible for people to know who the REAL experts are and what advice is actually […]
3 Truths to Achieve an Abundance Mindset Over the years I’ve shifted my beliefs around money quite significantly. As with any new operating system it requires new downloads and updates for growth and expansion. Let’s revisit some of the underlying truths that will instantly shift you […]
Success as the Ultimate Failure, and What Comes Next By the time I was 29 years old, I was living in an oceanside apartment that overlooked the palm islands in Dubai, I had a new convertible car and a designer wardrobe; I went on five-star vacations, dined […]
Your Brand is Your Story Is your heart and soul alignment an absolute must for you? If it is you may find yourself not fully putting yourself out there (yet), because you’re the type of person that doesn’t want to lift a finger until you’re absolutely […]
Brand Your Story, Not Your Stuff Does your brand tell a story? And when I say story, I don’t mean the story your logical mind thinks will sell stuff and so it rationalizes you in the opposite direction of the real story you’re meant to share. […]
Branding Video Spotlight: How Bombas Creates a Buzz For today’s Branding Video Spotlight, I’d like to take a look at an excellent video from Bombas. First, a little homework: please watch the (short) video below: Why this brand’s video script receives an A+ in my book: They […]
15 Key Elements to Create a Brand Identity Video and Wow Your Crowd So you’ve decided to enter the realm of video marketing. What’s next? Creating a unique brand identity video is an ideal launching pad. This short video (1-2 minutes), when carefully crafted to showcase your brand’s product or service, is an excellent way […]