{"id":62147,"date":"2018-06-24T14:22:11","date_gmt":"2018-06-24T21:22:11","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?page_id=62147"},"modified":"2020-12-01T02:05:27","modified_gmt":"2020-12-01T10:05:27","slug":"ulitmate-guide-to-naming-your-business","status":"publish","type":"page","link":"https:\/\/brandsfortheheart.com\/ulitmate-guide-to-naming-your-business\/","title":{"rendered":"Naming your business"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1584472002780{padding-right: 26px !important;padding-left: 26px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h1 id=\"the-do\u2019s\">ultimate guide to naming your business.<\/h1>\n<p><span style=\"font-weight: 400;\">Are you sitting on a million dollar business idea but you haven\u2019t launched it yet because you haven\u2019t figured out a business name?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you torn between the options of creating a personal brand or a business brand?<\/span><\/p>\n<p>Or are you just figuring out where in the heck to start?<\/p>\n<p><span style=\"font-weight: 400;\">Naming your business is an important decision that you should not rush into.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your business name is a key component of your brand and there are long-term implications to consider. A well-crafted name will save you from having to change your business name later on, something that can be time-consuming and extremely costly, not to mention frustrating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a sense, naming your business and committing to marriage share similarities; and having to change your business name can feel like a divorce.\u00a0 Take my word for it, I chose to rename our business from<\/span><span style=\"font-weight: 400;\">\u00a0Brands for the People to Brands for the Heart a few years ago.<\/span><\/p>\n<p>As a branding expert, I\u2019ve worked with clients all over the world and I\u2019ve even worked for one of the world\u2019s largest branding agencies.<strong>\u00a0I realized if I could find myself in this position then IT COULD HAPPEN TO ANYONE<\/strong>.<\/p>\n<p><span style=\"font-weight: 400;\">One of the main mistakes businesses make is that they fall in love with the first business name they come up with because they get overly attached to the name.\u00a0 Doing that is like marrying the first person you fall in love with, which doesn\u2019t always work. <\/span><\/p>\n<p>Not to worry.\u00a0 Brands for the Heart has put together this guide so that you&#8217;ll fall head over heels with the <strong>right<\/strong> name for your business.<\/p>\n<p>Below you&#8217;ll find tools for naming your business:<\/p>\n<ul>\n<li>Business Name Styles<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The <em>Do\u2019s<\/em><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The <em>Don\u2019ts<\/em><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Our 2-Stage Naming Formula<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Competitive Landscape<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h2 id=\"different-styles-of-business-n\"><b>different styles of business names<\/b><\/h2>\n<p>Without getting into it play-by-play, the important thing for you to know is that if you plan to Trademark your business (and I recommend you do) that you pretty much need an original name.<\/p>\n<p><span style=\"font-weight: 400;\">Most business names are DESCRIPTIVE making it more difficult to ensure you are in virgin territory with your business name and that there is no potential to confuse your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of descriptive brand names are \u2026\u00a0<\/span><span style=\"font-weight: 400;\">Bed, Bath and Beyond; Network Solutions &amp; Whole Foods<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It seems an obvious choice for a business to choose a business name that describes the industry that they\u2019re operating in so that their customers know what the business offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example \u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wellness businesses use the words like: Wellness, well being &amp; health<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solar energy businesses use words like: Renewable, Solar, Sustainable &amp; Green<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organic food companies use words like: organic, natural &amp; pure<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem even though it\u2019s describing what your business does, it often creates confusion for customers because most businesses use similar words in their business name. More over, it makes it NEARLY IMPOSSIBLE to trademark your business name. <\/span><\/p>\n<p>Here are a few categories to help you feel inspired to\u00a0brainstorm your business name:<\/p>\n<ul>\n<li>A personal brand inspired by your name (or someone else\u2019s) such as Burt\u2019s Bees, Nordstroms, Tesla<\/li>\n<li>An invented word or phrase such as\u00a0<a href=\"http:\/\/www.fairware.com\/\"><b>Fairware<\/b><\/a>,\u00a0<a href=\"http:\/\/www.blueavocado.com\/\"><b>Blue Avocado<\/b><\/a>\u00a0and\u00a0<a href=\"http:\/\/bixbee.com\/\"><b>Bixbee<\/b><\/a><\/li>\n<li>An out of the box name such as Google, Virgin, Apple<\/li>\n<li>A descriptive name such as\u00a0<a href=\"http:\/\/www.charitybank.org\/\"><b>Charity Bank<\/b><\/a>\u00a0and\u00a0<a href=\"http:\/\/www.renewalfunds.com\/\"><b>Renewal Funds<\/b><\/a><\/li>\n<li>A description of your cause such as\u00a0<a href=\"http:\/\/www.ethicalbean.com\/\"><b>Ethical Bean<\/b><\/a>\u00a0and\u00a0<a href=\"http:\/\/magazine.good.is\/\"><b>Good<\/b><\/a><\/li>\n<\/ul>\n<p>For a list of great names (along with tag lines), click <a href=\"https:\/\/brandsfortheheart.com\/articles\/list-135-tagline-business-names-examples-impact-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p><!--more--><\/p>\n<h2 id=\"--the-do's---tips-for-naming-y\"><\/h2>\n<h2 id=\"the-do\u2019s\">the do&#8217;s &#8211; tips for naming your business<\/h2>\n<p><b>Generate lots of ideas\u00a0<\/b><b><i>before<\/i><\/b><b>\u00a0you stop to analyze them!<\/b><\/p>\n<p>Come up with over 100 names before you stop to make a decision. I often see entrepreneurs come up with three to five names and stop there. Part of the creative process is to push yourself towards greatness. They say you have to take a hundred photos until you get a good one; the same is true with naming your business. The more you explore, the more confident you will be with the decision on your business name.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Get strategic and consider how your business name will support your longterm goals for the business.<\/b><\/p>\n<p>Changing your name now could save you the headache of having to do it down the road. As an impact entrepreneur, you have better things to do than to return to the drawing board and renaming your business when your business is taking off. I often see entrepreneurs naming their business for short-term goals which ends up limiting their potential revenue streams. Imagine if Amazon called themselves \u201cthe online book store\u201d \u2013 they would have had to rename their business when they started selling products that weren\u2019t books. Click\u00a0<a href=\"https:\/\/andrea.clickfunnels.com\/the-breakthrough-brand-blueprint14358549\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>\u00a0to develop a longterm vision plan.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Explore naming ideas that are NOT descriptive.<\/b><\/p>\n<p>One of the most obvious types of business names is a descriptive one; however, descriptive names are the most difficult to get a simple URL for and also be able to claim the URL space. While descriptive names can easily communicate what your company does, there is also far more clutter in your industry around these types of names making it more challenging for you to differentiate your business name. Consider out-of-the-box, inventive names like Google, Twitter, Facebook and Lululemon.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Use a thesaurus to come up with lots of alternate words.<\/b><\/p>\n<p>Open up a new word doc and let loose! Nobody\u2019s watching you, so record every idea, even the \u201cbad\u201d ideas. Once you have created an exhaustive list of words start exploring how you could combine those words to make up a completely new word like Skype which was derived from \u201csky peer to peer\u201d or Lego which combines two Danish words \u201cleg godt\u201d (meaning \u201cplay well\u201d).<\/p>\n<p>&nbsp;<\/p>\n<p><b>Research concepts and different languages.<\/b><\/p>\n<p>Use a Wikipedia to discover concepts that could tell the story behind your brand and use Google Translator to explore some of your words from the thesaurus list above in different languages like latin or greek. This is exactly how many of the most famous brands today have come up with their business names.<\/p>\n<p>Pepsi comes from the word Pepsin which is a digestive enzyme used in the drink. Google comes from the mathematical term \u201cgoogol.\u201d Nike comes from the greek goddess of victory.<\/p>\n<p>Explore far and wide to see what might work for you.<\/p>\n<p><!--more--><\/p>\n<h2 id=\"--the-don'ts---the-pitfalls-to\"><\/h2>\n<h2 id=\"the-don\u2019ts---the-pitfalls-to\">the don&#8217;ts &#8211; the pitfalls to avoid when naming your business<\/h2>\n<p><b>Don\u2019t pressure yourself to communicate everything in the name.<\/b><\/p>\n<p>There are many aspects of a good name. Remember it\u2019s what you do with your name that will make it great.<\/p>\n<p><b>Don\u2019t come up with three or four names and go with one.<\/b><\/p>\n<p>Come up with 100 names!\u00a0 Brainstorm freely and then whittle the list down from there.<\/p>\n<p><b>Don\u2019t be shy to ask your closest friends for ideas.<\/b><\/p>\n<p>Talking to your closest friends will jog your brain for ideas or help you narrow your choices.<\/p>\n<p><b>Don\u2019t make your business name so obscure that people won\u2019t even know how to say it.<\/b><\/p>\n<p>It\u2019s actually more important for people to be able to say the name than to spell it. This helps the name become more memorable. Remember FCUK? Points for being an attention grabber, but how do you actually say it?<\/p>\n<p><b>Don\u2019t decide on a business name that is not trademarkable.<\/b><\/p>\n<p>Consider consulting with a trademark lawyer or agent to err on the side of caution.<\/p>\n<p><!--more--><\/p>\n<p>Okay, deep breath.\u00a0 That&#8217;s a lot of information, and there&#8217;s more to come.<\/p>\n<p>&nbsp;<\/p>\n<p>Do you feel ready to jump in?\u00a0\u00a0<span style=\"font-weight: 400;\">Need to chat with a branding expert directly? \u00a0<\/span><\/p>\n<p><a href=\"https:\/\/brandsfortheheart.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SCHEDULE A CALL WITH US TODAY<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">No problem, schedule a call with us today! <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<h2 id=\"brands-for-the-heart---2-stage\">Brands for the Heart &#8211; 2-Stage Naming Formula to come up with a unique and wonderful name for your business<\/h2>\n<h2 id=\"stage-1:-internal-clarity\"><b>STAGE 1: INTERNAL CLARITY<\/b><\/h2>\n<h3 id=\"vision\"><b>Vision<\/b><\/h3>\n<p>Achieving internal clarity starts off with your\u00a0<strong><a href=\"https:\/\/brandsfortheheart.com\/articles\/7-vision-and-mission-statements-from-businesses-that-inspire\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand\u2019s vision<\/a><\/strong>. Where is the future of your business? Don\u2019t limit your business by giving it a name that\u2019s based on what\u2019s going on right now. Again, I ask you to imagine what would\u2019ve happened if Amazon had named themselves \u201cThe Online Bookstore.\u201d Sure, this business started out selling books but clearly had goals to service more people.<\/p>\n<p>Ask yourself the same questions that you would when choosing a partner that you would marry. What is that compelling future? Do you want to have babies?\u00a0\u00a0Where do you see your brand in five years? Where do you see your brand in ten years? This is important because when you choose that name for your business it will help you grow into it.<\/p>\n<p>Don\u2019t be afraid to ask yourself, \u201cWhat if this business really took off?\u201d<\/p>\n<p>Speaking of vision and mission statements, do you know the difference? Take this\u00a0<strong><a href=\"https:\/\/brandsfortheheart.com\/articles\/7-vision-and-mission-statements-from-businesses-that-inspire\/\" target=\"_blank\" rel=\"noopener noreferrer\">fun quiz<\/a><\/strong>\u00a0to find out.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"stage-2-\u2013-customer-likeabili\"><b>STAGE 2 \u2013 CUSTOMER LIKEABILITY<\/b><\/h2>\n<h3 id=\"memorability\"><strong>Memorability<\/strong><\/h3>\n<p>Try this: Once you come up with a name for your business, tell a few of your friends about it and call them up a few days later. Here\u2019s the test: will they remember it? Try it! A likeable brand name starts with being memorable.<\/p>\n<p>When Alexandra Jamieson hired me to rebrand her #1 hit podcast on iTunes, we came up with \u201cHer Rules Radio.\u201d This name has a reoccurring \u201cR\u201d sound which exudes the playful nature of her brand and makes it memorable. It also passes the two tests below.<\/p>\n<h3 id=\"spell-test\"><strong>Spell Test<\/strong><\/h3>\n<p>One of the ways I see people making mistakes while exploring business names is with creative spelling in order to get the url (i.e., website address). This can actually work against you. Imagine telling your friends the name of your business for the first time. As soon as you tell them about it, instead of proceeding to tell them what inspired you to start it, you educate them:<\/p>\n<p>\u201cYeah, it\u2019s called Flickr, without the \u2018e\u2019\u2026 f \u2013 l \u2013 i -c \u2013 k \u2013 r?\u201d<\/p>\n<p>Do you want to forever spell out the name of your business? You do not! \u00a0So try this: When you\u2019ve come up with a memorable business name, put it through the \u201cspell test.\u201d That is, tell someone the name of your business and get them to spell it out for you.<\/p>\n<p>Did they spell the name the way you want it to be spelled? This is important because when people type your business name into Google, you want them to actually be led to your website rather than another brand\u2019s.<\/p>\n<p>Imagine the conversation Alexandra Jamieson has when she shares the details of her podcast. Her Rules Radio! Instead of spelling it, people will want to know, \u201cHow did you come up with the name?!\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-57390 size-full\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2017\/08\/Her-Rules-Radio-how-to-name-your-business-canada-branding-expert-canada-branding-designer.jpg\" alt=\"vancouver , naming your business, branding your business, re-branding your business, branding a startup, brand authenticity, creating a tagline, creating a manifesto, creating a vision statement, creating a logo, brand development, how to create an authentic business\" width=\"328\" height=\"328\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"say-it-test\"><b>Say It Test<\/b><\/h3>\n<p>You\u2019ll probably need a different group of friends to conduct this test so bear with me! Try this: If you write your business name on a piece of paper, do people consistently pronounce it the same way? And is that the way it is supposed to be pronounced?<\/p>\n<p>Apparently, the greek yogurt Fage does not sound like \u2018page\u2019. But more like,\u00a0<strong><a href=\"http:\/\/www.nydailynews.com\/life-style\/12-consumer-brand-names-mispronounce-time-article-1.2271146\" rel=\"noopener\">FA-Hey<\/a><\/strong>. I know people who eat this stuff every week and most have been saying the name wrong this whole time!<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"bonus-should-you-name-your-bus\"><strong>Bonus! Should you name your business after yourself?<\/strong><\/h3>\n<p>I\u2019ve worked with many business coaches to answer this question. If you are an author, a speaker, a coach or expert then it\u2019s okay to name your business after yourself because as your business evolves and your brand has babies, you will remain constant.<\/p>\n<p>For one of my clients,\u00a0<strong><a href=\"https:\/\/brandsfortheheart.com\/10-most-powerful-key-messaging-research-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dr. John Izzo<\/a><\/strong>, naming his business after himself was a good decision. Since his business revolves around his expertise as a corporate advisor, author and public speaker, he can create products and services (\u201cbabies\u201d) without ever changing his name.<\/p>\n<p>Another great example is\u00a0<strong><a href=\"https:\/\/brandsfortheheart.com\/page-test\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marie Forleo<\/a><\/strong>, host of her own hit web series, Marie TV. Marie Forleo is also a life coach, motivational speaker and author. Aside from her web series, she also created B-School and The Copy Cure for aspiring entrepreneurs.<\/p>\n<p><!--more--><\/p>\n<h2 id=\"--taking-stock-of-the-competit\"><\/h2>\n<h2 id=\"taking-stock-of-the-competitiv\">Taking Stock of the Competitive Landscape<\/h2>\n<p>Remember when Google used to be BackRub?<\/p>\n<p>Imagine if Larry and Sergey had stuck to that name.<\/p>\n<p><i>Hey, what\u2019s Uber\u2019s business slogan?<\/i><\/p>\n<p><i>I don\u2019t know, BackRub it.<\/i><\/p>\n<p>Hmm, doesn\u2019t have the same ring to it does it?<\/p>\n<p>I want you to imagine the time and cost that it took for Google\u2019s founders to change their business name. What I\u2019m about to share with you will help you avoid this nightmare.\u00a0 (On a nicer note, imagine what would happen if your business name became a verb!)<\/p>\n<p>So you have a business name. You used the\u00a0<i>Say It\u00a0<\/i>test and the\u00a0<i>Spell It\u00a0<\/i>test on your closest friends, you\u2019ve gotten their feedback, you\u2019re feeling good about the name because you spent so much time to get to this point. Now what?<\/p>\n<p>What Andrea? What?!!<\/p>\n<p>Now that the fun and creative part is over, time to get technical. The next steps will help you secure a business name that will save you from issues down the road. So buckle down and get those typing digits ready!<\/p>\n<p><b><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2017\/10\/2014.06.25.15.17.32.14_google-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-57432\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2017\/10\/2014.06.25.15.17.32.14_google-logo-300x123.jpg\" alt=\"\" width=\"434\" height=\"178\" \/><\/a><\/b><\/p>\n<h3 id=\"the-google-test\"><b>The Google Test<\/b><\/h3>\n<p>In this step, conduct a thorough Google search to see if your business name or a similar variation is already being used. If there are similar business names, you may want to make alterations to avoid any confusion. As I outline above, most business names are descriptive like Bed, Bath and Beyond, Network Solutions, and Whole Foods.<\/p>\n<p>It seems an obvious choice for a business to choose a business name that describes the industry that they\u2019re operating in so that their customers know what the business offers.<\/p>\n<p>The problem is that even though it\u2019s describing what your business does, this type of business name often creates confusion for customers. Moreover, it makes it NEARLY IMPOSSIBLE to trademark your business name. A thorough search means going beyond the first page of the Google search results. Have you ever done that? See what\u2019s on page 23! Conduct a true audit of your naming competition.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"url\"><b>URL<\/b><\/h3>\n<p>The internet has transformed the landscape in which we conduct business. When deciding on a business name, spend some time brainstorming potential URLs that you could be using. A simple URL that is easy to remember, such as one without multiple symbols like dashes, would be ideal. Decide if the trendy .io (for startups and techies) is right for you or if a safe .com is best. \u00a0There may be other options appropriate for your industry, as well.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"to-trademark-or-not-to-tradema\"><b>To Trademark or Not to Trademark<\/b><\/h3>\n<p>The final consideration in the business naming process relates to trademarking. In today\u2019s global marketplace, your business can turn global overnight, which is why it is important to make sure that your business name is legally protected.<\/p>\n<p>Remember way at the top of this page when I mentioned that I had to rename my business?\u00a0 The issue was the trademark.<\/p>\n<p>I have seen first-hand how EASY IT IS TO MAKE A MISTAKE IN NAMING YOUR BUSINESS and how important it is to be pick the right name for the trademark.<\/p>\n<p>Here, I want you to take into account trademark registration and formalities to avoid any legal disputes.<\/p>\n<p>Is it available on GoDaddy? Can it get a .com, a .net, .me? Also, search for the name in trademark registries.\u00a0 As I mention above, consider consulting with a trademark lawyer or agent to err on the side of caution.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"stand-out-factors\"><b>Stand Out Factors<\/b><\/h3>\n<p>I see a lot of entrepreneurs redoing what one of their competitors have done. Think about how you can go out into the market and be different. In the early stages of working with my clients, I help them become the first, the best or the only in their market. Most importantly, I coach them and help them answer this question: Why would your customers care? Branding is about how you stand out and how you are different. Branding is the emotional IQ of your business so make sure your brand name is\u00a0<a href=\"https:\/\/brandsfortheheart.com\/articles\/how-to-differentiate-your-social-enterprise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>differentiated<\/strong><\/a>.<\/p>\n<p>One of my favorite examples of this is my fellow Canadian,\u00a0<a href=\"https:\/\/www.instagram.com\/p\/BRcazRMFaKM\/?taken-by=brandsfortheheart\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Louise Green<\/strong><\/a>. In 2008, she founded Body Exchange, a fitness program dedicated to the plus-size community and has since coached over a thousand women.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"alignment-\u2013-looking-at-your-\"><strong>Futureproofing Your Business Name &#8211; Alignment with Brand Architecture<\/strong><\/h3>\n<p>What if your business name had babies? What would you name your product and your services? I go more in depth into the topic of brand architecture\u00a0<strong><a href=\"https:\/\/brandsfortheheart.com\/?p=953\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a><\/strong>. To summarize: your products and services are created directly as a result of your brand. To help you consider your brand\u2019s architecture early on, create a\u00a0<strong><a href=\"https:\/\/brandsfortheheart.com\/articles\/5-keys-to-creating-your-perfect-manifesto\/\" target=\"_blank\" rel=\"noopener noreferrer\">manifesto<\/a><\/strong>. A great example of this is one of my clients, One More Woman. Check out their full manifesto\u00a0<strong><a href=\"http:\/\/www.onemorewoman.com\/omw-manifesto\/\" rel=\"noopener\">here<\/a><\/strong>.<\/p>\n<p>As you can see, One More Woman helps women create million dollar businesses. The name of their services,\u00a0<i>Money Mastery\u00a0<\/i>and\u00a0<i>Money Talks<\/i>\u00a0are aligned with the\u00a0<strong><a href=\"https:\/\/brandsfortheheart.com\/articles\/step-1-brand-strategy-how-to-create-a-purpose-statement-using-our-online-branding-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">mission statement<\/a><\/strong>\u00a0and manifesto of their business.<\/p>\n<p>Apple is another perfect example of this; the consistency in the names of their products \u2013 like the iPhone, the iPod, the iPad \u2013 demonstrate how brand architecture had been considered early on.<\/p>\n<p><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2017\/08\/how-to-name-your-business-canada-branding-expert-canada-branding-designer.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-57389\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2017\/08\/how-to-name-your-business-canada-branding-expert-canada-branding-designer.jpg\" alt=\"vancouver , naming your business, branding your business, re-branding your business, branding a startup, brand authenticity, creating a tagline, creating a manifesto, creating a vision statement, creating a logo, brand development, how to create an authentic business\" width=\"481\" height=\"358\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>You&#8217;ve made it!\u00a0 You&#8217;ve learned about the different types of business names, made it through the Dos and Don&#8217;ts, got started on\u00a0internal clarity and\u00a0customer likability. If you are feeling exhausted with coming up with the right name for your business then here\u2019s a virtual high five for you. All my clients go through this process.\u00a0 If you haven\u2019t found the right supportive group to help you with the\u00a0<i>Say It\u00a0<\/i>test and the\u00a0<i>Spell It\u00a0<\/i>test, here\u2019s an idea: Join a Facebook group for entrepreneurs! There are many out there and many are free. Yes, it does take time to find the right one but it\u2019s worth it. After you spend some time getting to know a group, select a few people who you\u2019ve come to know and trust then, run the tests on them.<\/p>\n<p>If you need assistance with renaming your business or other aspects, please reach out using the form below.[\/vc_column_text]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f61880-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/62147#wpcf7-f61880-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"61880\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f61880-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p><label> Your Name (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your Email (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your Message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><span id=\"wpcf7-662c5355114f1-wrapper\" class=\"wpcf7-form-control-wrap honeypot-450-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-662c5355114f1-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-662c5355114f1-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"honeypot-450\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"38\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1584472002780{padding-right: 26px !important;padding-left: 26px !important;}&#8221;][vc_column][vc_column_text] ultimate guide to naming your business. Are you sitting on a million dollar business idea but you haven\u2019t launched it yet because you haven\u2019t figured out a business name? Are you torn between the options of creating a personal brand or a business brand? Or are you just figuring [&hellip;]<\/p>\n","protected":false},"author":761,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ultimate Guide to Naming your Business | Business Naming Strategies<\/title>\n<meta name=\"description\" content=\"Are you sitting on a million-dollar idea but don&#039;t yet have a business name Naming your business is an important decision that you shouldn&#039;t rush into. We have the ultimate guide to naming your business. 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