{"id":62879,"date":"2018-08-10T15:19:16","date_gmt":"2018-08-10T22:19:16","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?page_id=62879"},"modified":"2020-12-11T00:02:46","modified_gmt":"2020-12-11T08:02:46","slug":"impact-branding","status":"publish","type":"page","link":"https:\/\/brandsfortheheart.com\/impact-branding\/","title":{"rendered":"Impact Branding"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”62918″ img_size=”full” onclick=”custom_link” link=”https:\/\/brandsfortheheart.com\/contact”][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” el_class=”blackrow” css=”.vc_custom_1533860260067{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #282525 !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1533860276299{padding-left: 55px !important;}”][\/vc_column][vc_column width=”10\/12″][vc_column_text css=”.vc_custom_1533940354878{margin-top: 28px !important;margin-left: 0px !important;padding-top: 0px !important;padding-left: 12px !important;}”]<\/p>\n

What is impact branding?<\/h1>\n

If a brand is the heartbeat of your company, then impact branding is all about making that heartbeat taking a stand for the greater good. Impactful brands act differently than regular businesses, because they are equally committed to the people, planet world and values that their customers care about<\/p>\n

Think of brands like Tesla, Tom\u2019s Shoes and Patagonia. These brands didn\u2019t just start businesses that make money, they created movements in their industries because of what they stand for. It\u2019s no surprise that these brands have radically committed fans and followers supporting them.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” css=”.vc_custom_1533940683087{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1533860276299{padding-left: 55px !important;}”][\/vc_column][vc_column width=”10\/12″][vc_column_text css=”.vc_custom_1541744348929{margin-top: 28px !important;margin-left: 0px !important;padding-top: 0px !important;padding-left: 12px !important;}”]<\/p>\n

great example:<\/span><\/h2>\n

Impactful brands are on a mission to change their industry for the greater good.
\nTesla\u2019s mission:<\/p>\n

\u201cAccelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.\u201d<\/p>\n

What\u2019s brilliant about this is how inspiring this is to Tesla\u2019s customers, because they\u2019re not just buying a car, they\u2019re investing in a business that is advocating for a sustainable environment. It\u2019s aspirational and it\u2019s changing the world.[\/vc_column_text][vc_single_image image=”62889″ img_size=”full”][vc_empty_space][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” css=”.vc_custom_1533940683087{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1533860276299{padding-left: 55px !important;}”][\/vc_column][vc_column width=”10\/12″][vc_column_text css=”.vc_custom_1533944903342{margin-top: 28px !important;margin-left: 0px !important;padding-top: 0px !important;padding-left: 12px !important;}”]<\/p>\n

a bad<\/span> example:<\/h2>\n

Regular brands, are on a self serving mission.<\/p>\n

BARNES & NOBLE:
\n\u201cOur mission is to operate the best specialty retail business in America, regardless of the product we sell. Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers.\u201d<\/p>\n

That leads into another 100 words of blah, blah, blah. It\u2019s corporate babble at it\u2019s best. There\u2019s nothing inspiring about this for a Barnes & Noble customer. It\u2019s all about them and it fails to connect how being the \u201cbest specialty retail business in America\u201d will make a positive difference for its people and planet.<\/p>\n

Even when a company has a corporate responsibility program, if it\u2019s not putting impact at the core of its mission, it\u2019s just window dressing.[\/vc_column_text][vc_single_image image=”62890″ img_size=”large”][vc_empty_space][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” css=”.vc_custom_1533940683087{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1533860276299{padding-left: 55px !important;}”][\/vc_column][vc_column width=”10\/12″][vc_column_text css=”.vc_custom_1536249570995{margin-top: 28px !important;margin-left: 0px !important;padding-top: 0px !important;padding-left: 12px !important;}”]<\/p>\n

what are the benefits of impact branding?<\/span><\/h2>\n

\u201cBrands with a purpose grow twice as fast as brands without a purpose\u201d Jonathan Atwood, Unilever<\/p>\n

It creates real competitive differentiation<\/p>\n

It builds genuine trust and loyalty with your customers<\/p>\n

Nearly two-thirds of consumers across six international markets believe they \u201chave a responsibility to purchase products that are good for the environment and society\u201d<\/p>\n

It attracts top talent and keeps employees engaged because 21st century employees are focusing more on mission, purpose, and work-life balance<\/p>\n

One study found that employee morale was 55% better in companies with strong sustainability programs. It reduces risk factors in the supply chain<\/p>\n

Fostering can lead to significant reduction in costs and increase profitability over the long-term[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_section css=”.vc_custom_1584472179644{padding-right: 26px !important;padding-left: 26px !important;}”][vc_row][vc_column][vc_column_text]<\/p>\n

how do you create an impactful<\/span> brand?<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533873024871{margin-top: 36px !important;}”][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533873015369{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533873823556{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

01<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533944398850{margin-top: 22px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Conviction + Clarity<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533942125428{margin-top: 32px !important;}”]As the leader for your business it\u2019s important that
\nstep is for you as a leader is to get clear on your purpose, vision and values. The more conviction and clarity you feel around your vision for impact the more likely you are to lead your company towards that reality.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”61787″ img_size=”medium” alignment=”center” media=”57204″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533691769831{margin-top: 36px !important;}”][vc_column width=”1\/2″][vc_single_image image=”61781″ img_size=”medium” alignment=”center” media=”57204″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533691390905{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

02<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533944428011{margin-top: 22px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Customer Centricity<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533942254527{margin-top: 32px !important;}”]Now that you\u2019re feeling clear about what\u2019s important to you the next step is to engage with your customers to understand where the connection points are between you. Here a review of the competitive landscape along with qualitative research with your customers will be needed.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533873024871{margin-top: 36px !important;}”][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533873015369{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533874313540{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

03<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533944439803{margin-top: 22px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Impact design + messaging<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533942309884{margin-top: 32px !important;}”]At this point you can start to activate your clear direction into messaging. This will culminate in your overall brand strategy, a series of outcomes that includes mission, vision, values, positioning, differentiation, messaging, tagline, manifesto, business name and product names.<\/p>\n

Once you accomplish the above, you\u2019ll be ready to move into the (exciting!) brand identity phase, wherein you explore different visual themes in-cluding logo design, photography palate, textures, colours, fonts etc.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”61789″ img_size=”medium” alignment=”center” media=”57204″ media_width_percent=”100″][vc_btn title=”MESSAGE US” style=”flat” shape=”square” size=”lg” align=”center” link=”url:https%3A%2F%2Fbrandsfortheheart.com%2Fcontact%2F|||”][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533691769831{margin-top: 36px !important;}”][vc_column width=”1\/2″][vc_single_image image=”61794″ img_size=”medium” alignment=”center” media=”57204″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533874552557{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

04<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533944449577{margin-top: 22px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Brand Activation<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533942386017{margin-top: 32px !important;}”]Once the brand look and feel is established and approved, you can begin to apply it consistently to your website, signage, merchandise, product pack-aging, collaterals and more. Your brand is ready for the world![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

impact brand example: one more woman<\/span><\/h2>\n

Let\u2019s walk through the four steps above with an example of a brand that has \u2018impactful\u2019 down to a \u2018t\u2019.<\/p>\n

You may have already heard of One More Woman. If not, just you wait: they\u2019re on a movement to change the very way business is done![\/vc_column_text][vc_single_image image=”62894″ img_size=”large” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

step 1| conviction & clarity<\/h2>\n

Like many visionaries, One More Woman Founder Jennifer Love had all sorts of great ideas prior to launching her business. The first step into forging these ideas into One More Woman was getting laser-focused on things like values and key messaging, as well as the purpose and vision she wanted her movement to actualize in the world.
\nBelow is the matrix One More Woman used to gain clarity. (Although not every section is filled out during Step 1.) Learn more with our Impact Method Roadmap.[\/vc_column_text][vc_single_image image=”62895″ img_size=”large” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

step 2 | customer centricity<\/h2>\n

Jennifer Love knew that she needed to connect with her audience if she was going to create a movement for, and with, them. She made their mission the company\u2019s own.<\/p>\n

It\u2019s carried over. Everything One More Woman does now has \u2018wow\u2019 customer experience all throughout it. Here\u2019s an example of a retreat they put on last year. The guests were greeted with Kombucha when they arrived. There was oceanfront aromatherapy yoga at the villa. Every day the women lit their intention on the altar. There were beach walks. On and on \u2026 Wow! That\u2019s connecting with your customers![\/vc_column_text][vc_single_image image=”62896″ img_size=”large” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

step 3 | impact design & messaging<\/h2>\n

For many people, Step 3 is the most exciting. You\u2019ve done your soul searching, you\u2019ve connected with your audience, you\u2019ve put in the work \u2026 and now you see your brand strategy come together.<\/p>\n

Jennifer experienced this with One More Woman. The culmination of all her work is phenomenal! Please see how it came together on the website. Here\u2019s one aspect – the manifesto – below:[\/vc_column_text][vc_single_image image=”62898″ img_size=”large” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

step 4 | brand activation<\/h2>\n

No need to add much written explanation here. Let\u2019s see the results!<\/p>\n

[\/vc_column_text][vc_single_image image=”62899″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1533856928628{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f9ec33 !important;}” el_class=”quotebox”][vc_column][vc_column_text css=”.vc_custom_1606482433795{margin-top: 0px !important;padding-top: 0px !important;padding-left: 55px !important;}”]\u201c<\/span><\/p>\n

before I hired brands for the heart, I was bumbling around. Now I have a clear focus. We sold out our first ever event. Landed an investor in the first 40 days of launching. Secured a 6 figure sponsor deal. What a great indicator of the need for this movement and brand!!!<\/h3>\n

Jennifer Love, Founder, One More Woman<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”16″][vc_column_text]<\/p>\n

When it comes to impact brands, there are\u00a0 good examples and bad. Which will yours be?<\/h2>\n

Ready to chat about your brand?<\/span><\/h2>\n

[\/vc_column_text][vc_empty_space height=”16″][vc_btn title=”MESSAGE US” style=”flat” shape=”square” size=”lg” align=”left” link=”url:https%3A%2F%2Fbrandsfortheheart.com%2Fcontact%2F|||”][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_empty_space height=”64″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_single_image image=”62918″ img_size=”full” onclick=”custom_link” link=”https:\/\/brandsfortheheart.com\/contact”][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” el_class=”blackrow” css=”.vc_custom_1533860260067{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #282525 !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1533860276299{padding-left: 55px !important;}”][\/vc_column][vc_column width=”10\/12″][vc_column_text css=”.vc_custom_1533940354878{margin-top: 28px !important;margin-left: 0px !important;padding-top: 0px !important;padding-left: 12px !important;}”] What is impact branding? If a brand is the heartbeat of your company, then impact branding is all about making that heartbeat taking a stand for […]<\/p>\n","protected":false},"author":761,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"yoast_head":"\nImpact branding Consulting Vancouver | Brands For The Heart<\/title>\n<meta name=\"description\" content=\"Brands For The Heart Provides Complete Impact branding solutions for your business, We will help your brand to grow exponentially through impact branding strategies. 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