{"id":63310,"date":"2018-10-31T14:02:22","date_gmt":"2018-10-31T21:02:22","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?page_id=63310"},"modified":"2020-12-10T23:56:49","modified_gmt":"2020-12-11T07:56:49","slug":"rebranding-your-business","status":"publish","type":"page","link":"https:\/\/brandsfortheheart.com\/rebranding-your-business\/","title":{"rendered":"Rebranding Your Business"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”63297″ img_size=”full” onclick=”custom_link” link=”https:\/\/brandsfortheheart.com\/contact”][vc_empty_space][\/vc_column][\/vc_row][vc_section css=”.vc_custom_1584471910604{padding-right: 26px !important;padding-left: 26px !important;}”][vc_row full_width=”stretch_row” content_placement=”top” el_class=”blackrow” css=”.vc_custom_1533860260067{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #282525 !important;}”][vc_column css=”.vc_custom_1533860276299{padding-left: 55px !important;}”][vc_column_text css=”.vc_custom_1540489596994{margin-top: 28px !important;margin-left: 0px !important;border-left-width: 6px !important;padding-top: 0px !important;padding-left: 12px !important;border-left-color: #ffffff !important;border-left-style: solid !important;}”]<\/p>\n

interested in rebranding?
\nread this guide!<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” el_class=”blackrow” css=”.vc_custom_1533859820952{margin-top: 0px !important;padding-top: 0px !important;padding-left: 25px !important;background-color: #282525 !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1533860361558{padding-left: 55px !important;}”][\/vc_column][vc_column width=”11\/12″][vc_column_text css=”.vc_custom_1540489517043{margin-top: 0px !important;padding-top: 0px !important;padding-left: 18px !important;}”]You’ll find out 8 common reasons to rebrand, how much rebranding should cost, and a realistic timeline for rebranding.<\/p>\n

Okay, so why rebrand?<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533873024871{margin-top: 36px !important;}”][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533873015369{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533873823556{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

01<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533874099897{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Revenue is capping out with
\ngeneric messaging<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1540254018353{margin-top: 32px !important;}”]Maybe you have a great product or service that your customers already love, heck you may even have some pretty die hard fans. Except now that your business is growing and more people are working on your brand, it seems to have lost that original vision behind why you started this business in the first place.<\/p>\n

Perhaps you never really felt clear in the first place which is also a very common thing I hear from impactful businesses.<\/p>\n

You may have also discovered that your customers are searching for different terms than you originally thought when you started your business.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”61793″ img_size=”medium” alignment=”center” media=”57204″ media_width_percent=”100″][vc_btn title=”LET’S CHAT” style=”flat” shape=”square” size=”lg” align=”center” link=”url:https%3A%2F%2Fbrandsfortheheart.com%2Fcontact%2F||target:%20_blank|”][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533691769831{margin-top: 36px !important;}”][vc_column width=”1\/2″ offset=”vc_hidden-xs”][vc_single_image image=”62282″ img_size=”medium” alignment=”center” media=”57204″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533691390905{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

02<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533873794068{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Scaling for growth with a new
\nstrategic direction<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533873957771{margin-top: 32px !important;}”]If you\u2019re pivoting your business strategy and making significant changes in the products or services you sell this is an optimal time to rebrand. It signals to your customers about this change and positions you to own that new direction in your marketplace.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533873024871{margin-top: 36px !important;}”][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533873015369{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533874313540{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

03<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533874411046{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Stagnant growth due to no
\nreal differentiation<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1540254063110{margin-top: 32px !important;}”]If you\u2019re wondering why your business isn\u2019t growing it could be because your business has no real differentiation (that you know of) in your marketplace.<\/p>\n

Honestly, 9 times out of 10, the differentiation already exists in the business, but it\u2019s not being leveraged in the brand\u2019s message and marketing like it could be.<\/p>\n

Here\u2019s the deal\u2026
\nWhen you work with a strategically focused branding company they will help you get clear on what makes you unique in your market and then message that uniqueness to position you with strength for what makes your business great.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-xs”][vc_single_image image=”61789″ img_size=”medium” alignment=”center” media=”57204″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533691769831{margin-top: 36px !important;}”][vc_column width=”1\/2″][vc_single_image image=”61794″ img_size=”medium” alignment=”center” media=”57204″ media_width_percent=”100″][vc_btn title=”MESSAGE US” style=”flat” shape=”square” size=”lg” align=”center” link=”url:https%3A%2F%2Fbrandsfortheheart.com%2Fcontact%2F||target:%20_blank|”][\/vc_column][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533874552557{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

04<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533874566154{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Lost the passion you once
\nhad for your business<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1540258648852{margin-top: 32px !important;}”]This reason is far more common than entrepreneurs want to admit at first.<\/p>\n

When I look back on my 14 years as a brand consultant this is often at the essence of why people call me, but they often wait until the impact of their dwindling passion is starting to show up in their business performance.<\/p>\n

I often hear things like \u201cI\u2019ve lost my passion for this business but I still believe in it and myself\u201d.<\/p>\n

It\u2019s natural to feel that way once you\u2019ve gotten to a certain level in your business, because you\u2019ve grown out of survival mode and you\u2019re ready to thrive in your business through bringing more of your purposeful passion forward.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533873024871{margin-top: 36px !important;}”][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533873015369{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533874757979{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

05<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533874771373{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Time to increase your pricing<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1540254128663{margin-top: 32px !important;}”]When you increase your price point, it positions you on a different level alongside different competitors.
\nThe way your brand looks and feels abso-lutely communicates what people will pay to buy your product or service.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-xs”][vc_single_image image=”61232″ img_size=”medium” alignment=”center” media=”57204″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533691769831{margin-top: 36px !important;}”][vc_column width=”1\/2″][vc_single_image image=”61794″ img_size=”medium” alignment=”center” media=”57204″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533874839223{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

06<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533874850701{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Website has a dated look and feel<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1540255048089{margin-top: 32px !important;}”]If every time you direct a new potential client to your website, you cringe just a little bit inside\u2026 that will naturally impact your confidence and make you less desirable.<\/p>\n

You may be feeling this way because the mes-sage doesn\u2019t fully capture and express the differ-ence you desire to make in the world or it could be more of the aesthetics that just aren\u2019t capturing your brand.<\/p>\n

Bottom line is\u2026<\/p>\n

If you\u2019re not 100% confident when sending a potential client
\nto your website, your confidence is worth invest-ing in.<\/p>\n

Would you show up at a potential client meeting wearing clothes that didn\u2019t represent you? That\u2019s essentially what you\u2019re doing if your website doesn\u2019t make you feel confident and self-ex-pressed.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533873024871{margin-top: 36px !important;}”][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533873015369{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533875083930{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

07<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1533875098368{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Aligning your business
\nfor innovation<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1540254186910{margin-top: 32px !important;}”]There are lots of reasons to rebrand your business, especially now.<\/p>\n

It wasn\u2019t that long ago that companies like Block-buster and Kodak fell from their dominant positions all due to massive changes that these industry giants weren\u2019t paying close enough attention to.<\/p>\n

If you\u2019re in an established and highly competitive industry that means it\u2019s ripe for innovation.<\/p>\n

Soon we\u2019ll be living in a world filled with artificial intelligence and these changes will likely impact your business.<\/p>\n

If you\u2019re considering a significant evolution in your business model, service offerings, audience that will help to future proof your industry you\u2019ll definitely need a rebrand to support you in communicating that evolution to your customers.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”61796″ img_size=”large” alignment=”center” media=”57204″ media_width_percent=”100″ css=”.vc_custom_1533875330388{padding-right: 45px !important;padding-left: 45px !important;}”][vc_btn title=”LET’S TALK” style=”flat” shape=”square” size=”lg” align=”center” link=”url:https%3A%2F%2Fbrandsfortheheart.com%2Fcontact%2F||target:%20_blank|”][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1533691769831{margin-top: 36px !important;}”][vc_column width=”1\/2″][vc_single_image image=”62138″ img_size=”large” alignment=”center” media=”57204″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/2″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690647937{margin-top: 0px !important;border-right-width: 4px !important;padding-top: 0px !important;padding-right: 30px !important;border-right-color: #000000 !important;border-right-style: solid !important;}”][vc_column_text css=”.vc_custom_1533875389745{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

08<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1540254257456{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

change the business name or add new products<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1533690330694{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”3\/12″ css=”.vc_custom_1533690931522{padding-right: 30px !important;}”][\/vc_column_inner][vc_column_inner width=”9\/12″ css=”.vc_custom_1533689918287{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1540254272343{margin-top: 32px !important;}”]You may have several products already but it\u2019s getting exhausting managing it all and a rebrand could bring it all under one roof to make your marketing easier and more streamlined.<\/p>\n

You may have a new product idea and you\u2019re wondering how it fits with your current business?<\/p>\n

You could also be under trademark infringement and need to rename your business fast.<\/p>\n

These are all great and powerful reasons to re-brand your business. Now, let\u2019s look at cost\u2026[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” el_class=”blackrow” css=”.vc_custom_1533860260067{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #282525 !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1533860276299{padding-left: 55px !important;}”][\/vc_column][vc_column width=”11\/12″][vc_column_text css=”.vc_custom_1533880458302{margin-top: 28px !important;margin-left: 0px !important;border-left-width: 6px !important;padding-top: 0px !important;padding-left: 12px !important;border-left-color: #ffffff !important;border-left-style: solid !important;}”]<\/p>\n

how much should rebranding
\nyour business cost?<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” el_class=”blackrow” css=”.vc_custom_1533859820952{margin-top: 0px !important;padding-top: 0px !important;padding-left: 25px !important;background-color: #282525 !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1533860361558{padding-left: 55px !important;}”][\/vc_column][vc_column width=”11\/12″][vc_column_text css=”.vc_custom_1540256339275{margin-top: 0px !important;padding-top: 0px !important;padding-left: 18px !important;}”]Rebranding your business can vary in cost greatly depending on the process you invest in.<\/p>\n

The more focused on design the process is, the less likely it is to be effective. The reason is that the design should serve to support the business strategy.<\/p>\n

In other words, the business strategy should come first and the design should come second.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1533856928628{padding-top: 20px !important;padding-bottom: 40px !important;background-color: #f9ec33 !important;}” el_class=”quotebox”][vc_column][vc_column_text css=”.vc_custom_1533856793778{margin-top: 0px !important;padding-top: 0px !important;padding-left: 55px !important;}”]\u201c<\/span><\/p>\n

We teach best, what we most need to learn. ~ Richard Bach<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1529461412854{margin-bottom: 0px !important;padding-bottom: 0px !important;}” el_class=”fancybullet”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1540255103755{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]It\u2019s not the logo design that will make your business grow and be more impactful, it\u2019s the story and difference that you make with your brand that produces the best results.<\/strong><\/p>\n

Here\u2019s what to expect based on your budget:<\/strong><\/p>\n

$10 – 1000<\/h2>\n

This will get you a logo design only, working with a junior designer without branding expertise, however, a logo design is not the only brand asset you need. Think of Apple\u2019s white chord and how anytime you see a white chord you instantly think it\u2019s an Apple product. This level of investment is only advisable if you\u2019re not sure if\u00a0you\u2019re going to follow through on the business and are treating it as an experiment or test in the market.<\/p>\n

$1001 – $3000<\/h2>\n

This will get you a designer only without any emphasis on the business strategy, so it\u2019s entirely possible if you go down this path you should expect to rebrand again in the future to align it with your strategy.<\/p>\n

$3001 – $10,000<\/h2>\n

At this level of investment you could be working with a copywriter and designer, but are likely still missing out on the more strategic aspects of building any real differentiation, messaging and business strategy for your rebrand. It\u2019s likely at this cost that you\u2019re working with mid-level experts. You will need to be the project manager here and piece everything together between the strategy, copy and design.<\/p>\n

$10,001 – $30,000<\/h2>\n

At this level of investment, you can start to tap into working with real branding professionals that can support you with strategy, design, and copy, and work alongside you to meet your goals. You may need to participate in doing homework at this level of investment. This budget is most suitable for small companies.<\/p>\n

$15,001 – $30,000<\/h2>\n

At this level, you should definitely be able to access top-notch branding experts in strategy, design, and copy that can completely support your goals.<\/p>\n

$30,001 – $100,000<\/h2>\n

At this level, you should definitely be able to access top-notch branding experts in strategy, design, and copy that can completely support your goals. This budget is most suitable for medium sized companies. The bigger the company is the more complex the branding process becomes.\u00a0Most small branding agencies start at this level of investment.<\/p>\n

$100,001 and above<\/h2>\n

At this level, you should definitely be able to access top-notch branding experts in strategy, design, and copy, and also be able to get some implementation work completed at this level of investment. This budget is suitable for medium to large sized companies.<\/p>\n

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<\/a>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” el_class=”blackrow” css=”.vc_custom_1533860260067{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #282525 !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1533860276299{padding-left: 55px !important;}”][\/vc_column][vc_column width=”11\/12″][vc_column_text css=”.vc_custom_1533880340566{margin-top: 28px !important;margin-left: 0px !important;border-left-width: 6px !important;padding-top: 0px !important;padding-left: 12px !important;border-left-color: #ffffff !important;border-left-style: solid !important;}”]<\/p>\n

what steps to expect in a rebranding
\nprocess with timelines?<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” el_class=”blackrow” css=”.vc_custom_1533859820952{margin-top: 0px !important;padding-top: 0px !important;padding-left: 25px !important;background-color: #282525 !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1533860361558{padding-left: 55px !important;}”][\/vc_column][vc_column width=”11\/12″][vc_column_text css=”.vc_custom_1540254508616{margin-top: 0px !important;padding-top: 0px !important;padding-left: 18px !important;}”]The following outlines a typical rebranding process and what steps to expect in the process.<\/p>\n

It\u2019s important to note that each phase here builds upon the next so you can\u2019t skip to phase 3 without going through the first 2 steps in the process.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”16″][vc_column_text]<\/p>\n

Phase 1 | Discovery Timeline: 1-2 weeks<\/h2>\n

Customer research:<\/strong>
\nTo understand your customers challenges, desires and perceptions<\/p>\n

Competitive research:<\/strong>
\nTo understand where the opportunity is for differentiation<\/p>\n

Internal clarity:<\/strong>
\nA process of getting clarity to determine what the leaders mission, vision and values of the business are so that they can grow a business in alignment with their highest purpose and self-fulfillment. It\u2019s important to include employees in this process if you have them.<\/p>\n

Phase 2 | Brand Strategy Timeline: 3-4 weeks<\/h2>\n

Brand strategy:<\/strong>
\nA series of outcomes that at the very least includes mission, vision, values, positioning, differentiation, key messaging themes, tagline, customer’s persona’s, manifesto, business name and product names. Without these any redesign of a logo is just lipstick on a pig and doesn’t take into account the business strategy of the business.<\/p>\n

Phase 3 | Brand identity design + implementation Timeline: 3-4 weeks<\/h2>\n

Brand identity design:<\/strong>
\nA phase where you explore different visual themes including logo design, photography palate, textures, colours, fonts etc.<\/p>\n

Phase 4 | Brand activation Timeline: 4-6 weeks<\/h2>\n

Once the brand look and feel is established and approved, you can begin to apply it consistently to your website, signage, merchandise, product packaging, collaterals and more.<\/p>\n

The whole process will take between 3-4 months, depending on the size of your company.<\/p>\n

So\u2026 That\u2019s the lowdown on rebranding\u2026 the why, the cost, and how it long it should take.<\/p>\n

What\u2019s your take?<\/p>\n

Have any follow-up questions or feedback? Want to know more about rebranding? Reach out to us using the form below.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1533876905603{margin-top: 32px !important;}”][vc_column width=”2\/3″][vc_column_text]<\/p>\n

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