{"id":1241,"date":"2016-03-16T04:58:38","date_gmt":"2016-03-16T11:58:38","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?p=1241"},"modified":"2020-11-20T22:56:48","modified_gmt":"2020-11-21T06:56:48","slug":"bring-your-brand-personality-to-life","status":"publish","type":"post","link":"https:\/\/brandsfortheheart.com\/articles\/bring-your-brand-personality-to-life\/","title":{"rendered":"3 Ways To Bring Your Brand Personality To Life"},"content":{"rendered":"

3 Ways To Bring Your Brand\u2019s Personality To Life<\/h1>\n

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There\u2019s over 7 billion people in the world, so what makes you stand out?<\/p>\n

You. Yes, You.<\/p>\n

You may have a totally genius and unique product, but your brand\u2019s personality is one of the key factors that\u2019s going to make your customers really fall in love with your brand so that your business will stick around for the long haul.<\/p>\n

In this video<\/a>, I talk about how to bring YOU to the forefront of your brand and why you should let your personality shine through your brand.<\/p>\n

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So how do you bring your brand personality to life?<\/p>\n

First of all, let\u2019s talk about the fact that there\u2019s often a natural tendency to conform, even though branding is about thinking outside of the box\u2026 it\u2019s something I\u2019ve noticed that is very common among entrepreneurs who are in highly competitive industries.<\/p>\n

There\u2019s actually some psychology at work here.<\/p>\n

For some brief context, Maslow\u2019s hierarchy of needs is a concept that outlines the different levels of human needs in order of priority. At the bottom of the pyramid lies the fundamental needs such as shelter and food, while our need for self-actualization is at the top. If you notice in the diagram below, right in the middle is a need for love and a sense of belonging.<\/p>\n

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\"Maslow\u2019s\"<\/p>\n

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So, in relation with the hierarchy of needs, it makes sense why standing out doesn\u2019t come as naturally in terms of business branding. We\u2019re actually not wired to stand out from our peers because there exists an intrinsic desire to just fit in and belong.<\/p>\n

Natural inclinations aside, how do you fight the urge to conform in terms of branding your business?<\/p>\n

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3 Ways To Bring Your Brand\u2019s Personality To Life:<\/span><\/h2>\n

1. Share what you are passionate about<\/strong><\/p>\n

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Maybe you\u2019re passionate about dancing, art or technology. Whatever your passions may be, bring that to the forefront of your business. Don\u2019t feel discouraged if no one else is doing it in your industry\u2026 that\u2019s a good thing!<\/p>\n

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2.\u00a0Be authentic. Be you!<\/strong><\/b><\/p>\n

If I started talking like someone else in this video, and didn\u2019t sound like myself, you probably wouldn\u2019t connect with me, right?<\/p>\n

Sincerity is an important component when developing relationships with your customers!<\/p>\n

It may seem really simple and obvious, which is exactly why it often goes forgotten. Use the language that you really want to use, and be yourself. It will help you to attract the right customers!<\/p>\n

If you naturally speak poetically include that in your brand\u2019s tone of voice. If you\u2019re hilarious and make people laugh, don\u2019t try to be serious just because it\u2019s professional, own your gifts of making people laugh and inject humour into your brand.<\/p>\n

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\"QUOTES\"<\/a><\/p>\n

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\"Twitter-icon\"<\/a>\u00a0Be authentic. Be you.<\/a><\/p>\n

3. Create connection through sharing your story with vulnerability\u00a0<\/strong><\/p>\n

If you\u2019re familiar with Brene Brown\u2019s on The Power of Vulnerability<\/a> you\u2019ll know that vulnerability is an untapped superpower.<\/p>\n

This is especially important if you\u2019re in the business of helping people overcome some kind of problem. Do you remember when you had that same problem you\u2019re now helping people with? Did you have a breakthrough moment where you overcame the problem? What experiences have you undergone in the past that has given you the knowledge to help others?<\/p>\n

Maybe you\u2019re a life coach and you\u2019re helping people with authenticity or maybe you\u2019re a personal trainer and you\u2019re helping people lose 30 pounds. Think back to when have you had that extra 30 pounds, or when have you didn\u2019t feel authentic?<\/p>\n

Yes, share that story, because when you\u2019re vulnerable, it inspires connection. You don\u2019t need to be perfect, you just need to be you.<\/p>\n

 <\/p>\n

So I\u2019d love to hear in the comments below: What are some of the things that you do to bring your personality to the forefront of your brand?<\/p>\n","protected":false},"excerpt":{"rendered":"

3 Ways To Bring Your Brand\u2019s Personality To Life   There\u2019s over 7 billion people in the world, so what makes you stand out? You. Yes, You. You may have a totally genius and unique product, but your brand\u2019s personality is one of the key factors that\u2019s going to make your customers really fall in […]<\/p>\n","protected":false},"author":761,"featured_media":59082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[1,112],"tags":[121,134,148,151,279],"yoast_head":"\n3 Ways To Bring Your Brand Personality To Life<\/title>\n<meta name=\"description\" content=\"In this video, I talk about how to bring YOU to the forefront of your brand and why you should let your brand personality shine through.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandsfortheheart.com\/articles\/bring-your-brand-personality-to-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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