{"id":1410,"date":"2016-11-28T13:35:08","date_gmt":"2016-11-28T21:35:08","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?p=1410"},"modified":"2020-11-12T01:50:38","modified_gmt":"2020-11-12T09:50:38","slug":"15-key-elements-to-create-a-brand-identity-video-and-wow-your-crowd","status":"publish","type":"post","link":"https:\/\/brandsfortheheart.com\/articles\/15-key-elements-to-create-a-brand-identity-video-and-wow-your-crowd\/","title":{"rendered":"15 Key Elements to Create a Brand Identity Video and Wow Your Crowd"},"content":{"rendered":"<h1 id=\"-15-key-elements-to-create-a-b\" style=\"text-align: left;\"><\/h1>\n<h1 id=\"-key-elements-to-create-a-bran\" style=\"text-align: left;\">15 Key Elements to Create a Brand Identity Video and Wow Your Crowd<\/h1>\n<p><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/11\/brand-identity-video-name-your-business-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1439 size-full\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/11\/brand-identity-video-name-your-business-1.png\" alt=\"Photo naming your business, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo\" width=\"624\" height=\"312\" \/><\/a><\/p>\n<p>So you\u2019ve decided to enter the realm of video marketing. What\u2019s next? Creating a unique brand identity video is an ideal launching pad. This short video (1-2 minutes), when carefully crafted to showcase your brand\u2019s product or service, is an excellent way to share your content and can set your business apart from the crowd.<\/p>\n<p>For your brand identity video to be effective, you\u2019ll need to be concise, compelling and authentic. Your video should demonstrate how to use your service or product, and you want to make your point in short order. You\u2019ll also want to explain how you are different from the rest of the pack\u2014what you do better, more efficiently, more uniquely.<\/p>\n<p>Tackling 1-3 ideas in a 1- to 2-minute video is ideal. Hit on your major points quickly. And use the proper balance of entertainment and content to keep your audience\u2019s attention.<\/p>\n<p>Becoming familiar with the elements below will help you prepare to create a compelling and effective video.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. Intro<\/strong>\u00a0\u2013 Be sure to share your business name, tagline and logo in your brief introduction. You\u2019re aiming to look professional and become familiar in the span of 10 seconds. Because you have only a few seconds to generate interest, make each second count.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Script<\/strong> \u2013 Using a script will help you come across as knowledgeable and professional and will help keep you on track. Choose words carefully and be concise.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Animation<\/strong> \u2013 Make your video more entertaining with animation. Choose a style of animation that will also work for future videos. As mentioned in <a href=\"https:\/\/brandsfortheheart.com\/articles\/beyond-the-logo-5-tips-to-make-your-business-look-like-a-million-bucks\/\">last week\u2019s article<\/a>: Consistency is Key.<\/p>\n<div class='jwplayer' id='jwplayer-0'><\/div><script type='text\/javascript'>if(typeof(jQuery)==\"function\"){(function($){$.fn.fitVids=function(){}})(jQuery)};jwplayer('jwplayer-0').setup([]);\n<\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. Sound Effects &amp; Voice Over<\/strong> \u2013\u00a0Sounds effects and voice over suited to your style and message can add a nice boost to your video. Explore examples and then create something similar but unique to you.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. Authentic Language<\/strong> \u2013 Use language that\u2019s authentic to who you are and how you speak. Always. And, make sure this language is in step with your image and in tune with your community.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>6. Emotional buttons &amp; Humor<\/strong> \u2013 Language that hits your customer\u2019s emotional hot buttons by mirroring their key challenges and desired results will help you keep their attention. Humor goes a long way too, but again, make sure it\u2019s in step with your image.<\/p>\n<div class='jwplayer' id='jwplayer-1'><\/div><script type='text\/javascript'>if(typeof(jQuery)==\"function\"){(function($){$.fn.fitVids=function(){}})(jQuery)};jwplayer('jwplayer-1').setup([]);\n<\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>7. Graphics<\/strong> \u2013 Use unique and visually stimulating graphics to capture interest. Be sure these align with your image and message. If your budget allows, consider hiring a professional to incorporate 3-D graphics into your video.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>8. Color<\/strong> \u2013 Your color choices started long ago, when you designed your logo. Following the consistency rule, use your business identity colors for the background, props and wardrobe.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>9. Props<\/strong> \u2013 The clever and purposeful use of props can add surprise and authenticity to your video.<\/p>\n<div class='jwplayer' id='jwplayer-2'><\/div><script type='text\/javascript'>if(typeof(jQuery)==\"function\"){(function($){$.fn.fitVids=function(){}})(jQuery)};jwplayer('jwplayer-2').setup([]);\n<\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>10. Give<\/strong> \u2013 While it\u2019s tempting to focus your video on all of the awesome aspects of your business or product, your focus truly needs to be on what you have to offer your community. What do you have that will benefit your audience and how?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>11. Music<\/strong> \u2013 Choose music that fits your image and use it consistently in the background, intro and\/or outro.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>12. Logo<\/strong> \u2013\u00a0This comes back to familiarity. Make sure your logo has a presence in your video, either at the start, the end or in the background throughout your video.<\/p>\n<p><iframe loading=\"lazy\" title=\"Mint.com  &amp;quot;Financial Life&amp;quot;\" src=\"https:\/\/player.vimeo.com\/video\/22764410?dnt=1&amp;app_id=122963\" width=\"625\" height=\"352\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>13. Environment<\/strong> \u2013 Choose a taping environment that represents your brand and will speak to your community, your target audience. Again, be consistent with your image.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>14. Bloopers<\/strong> \u2013 Who doesn\u2019t enjoy bloopers? Adding bloopers at the end of your video keeps you real. And it adds a slice of simple entertainment as well.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>15. Call to action<\/strong> \u2013 Always allow time to ask your audience to take an action such as joining your email list or commenting on the video.<\/p>\n<div class='jwplayer' id='jwplayer-3'><\/div><script type='text\/javascript'>if(typeof(jQuery)==\"function\"){(function($){$.fn.fitVids=function(){}})(jQuery)};jwplayer('jwplayer-3').setup([]);\n<\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>When your video is ready to launch, share it on the appropriate channels. You\u2019ve worked hard. Launch it!<\/p>\n<p>And let us know about your experiences making a video by joining our conversation below.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Want to know more about <a href=\"https:\/\/brandsfortheheart.com\/articles\/why-naming-your-business-is-like-marriage\/\">naming your business<\/a><\/span><span style=\"font-weight: 400;\">, branding your business, <a href=\"https:\/\/brandsfortheheart.com\/articles\/are-you-bored-with-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">re-branding your business<\/a><\/span><span style=\"font-weight: 400;\">, branding a startup, <a href=\"https:\/\/brandsfortheheart.com\/articles\/list-135-tagline-business-names-examples-impact-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">creating a tagline<\/a><\/span><span style=\"font-weight: 400;\">, <a href=\"https:\/\/brandsfortheheart.com\/articles\/20-examples-of-how-you-can-create-a-movement-for-your-brand\/\">creating a manifesto<\/a><\/span><span style=\"font-weight: 400;\">, <a href=\"https:\/\/brandsfortheheart.com\/articles\/29-examples-of-vision-statements-from-impact-brands\/\">creating a vision statement<\/a><\/span><span style=\"font-weight: 400;\">, <a href=\"https:\/\/brandsfortheheart.com\/logo-design-branding-examples\/\">creating a logo<\/a><\/span><span style=\"font-weight: 400;\">, or anything else about getting your company where you want it to be? \u00a0Please contact us today!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And be sure to <a href=\"https:\/\/www.facebook.com\/brandsfortheheart\/?fref=ts\" target=\"_blank\" rel=\"noopener noreferrer\">join me on Facebook Live<\/a> every Tuesday.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>15 Key Elements to Create a Brand Identity Video and Wow Your Crowd So you\u2019ve decided to enter the realm of video marketing. What\u2019s next? Creating a unique brand identity video is an ideal launching pad. This short video (1-2 minutes), when carefully crafted to showcase your brand\u2019s product or service, is an excellent way [&hellip;]<\/p>\n","protected":false},"author":761,"featured_media":59066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[1,112],"tags":[121,125,127,128,131,139,165,200,206,215,231,251,261,296],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Key Elements to Create a Brand Identity Video and Wow Your Crowd - Brands For The Heart<\/title>\n<meta name=\"description\" content=\"So you\u2019ve decided to enter the realm of video marketing. What\u2019s next? Creating a unique brand identity video is an ideal launching pad. 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