{"id":1422,"date":"2016-12-05T14:21:15","date_gmt":"2016-12-05T22:21:15","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?p=1422"},"modified":"2020-11-20T22:47:34","modified_gmt":"2020-11-21T06:47:34","slug":"branding-video-spotlight","status":"publish","type":"post","link":"https:\/\/brandsfortheheart.com\/articles\/branding-video-spotlight\/","title":{"rendered":"Branding Video Spotlight: How Bombas Creates a Buzz"},"content":{"rendered":"<h1 id=\"branding-video-spotlight:-how-\" style=\"text-align: left;\">Branding Video Spotlight: How Bombas Creates a Buzz<\/h1>\n<p><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/title-bombas-branding-expert-vancouver-branding-expert-how-to-name-your-business.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-57478\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/title-bombas-branding-expert-vancouver-branding-expert-how-to-name-your-business.png\" alt=\"title for bombas story video - branding expert vancouver brand designer\" width=\"560\" height=\"315\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>For today&#8217;s Branding Video Spotlight, I&#8217;d like to take a look at an excellent video from Bombas.<\/p>\n<p>First, a little homework: please watch the (short) video below:<\/p>\n<p><iframe loading=\"lazy\" title=\"1 Million Pairs of Bombas Socks Donated\" src=\"https:\/\/player.vimeo.com\/video\/182428753?dnt=1&amp;app_id=122963\" width=\"625\" height=\"352\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p>Why this brand\u2019s video script receives an A+ in my book:<\/p>\n<p>They not only made socks interesting, they made them inspiring, which means anything can be inspiring. Remember that!<\/p>\n<p>Ok, so let\u2019s unpack this beauty further, shall we?<\/p>\n<p><strong>It immediately says what it\u2019s about.<\/strong><\/p>\n<p>=&gt; Socks<\/p>\n<p><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/1-branding-video.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1429 size-full\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/1-branding-video.png\" alt=\"Photo of naming your business, brand authenticity, how to make your business authentic, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo\" width=\"954\" height=\"531\" \/><\/a><\/p>\n<h3 id=\"it-tells-a-relatable-story-abo\">It tells a relatable story about two dudes (turned heroes).<\/h3>\n<p>=&gt; What\u2019s key about this story is that the target audience can immediately relate to these two guys and their vision to start a business that will make a difference. It takes little effort to get a feel for the down-to-earth personalities of these two. They made themselves visible. They tell an intimate, relatable story in an authentic and entertaining way. All key stuff.<\/p>\n<p>Want to learn more about making your brand authentic and visible? Be sure to check out these posts: <a href=\"https:\/\/brandsfortheheart.com\/articles\/7-ways-to-make-your-brand-authentic\/\">7 Ways to Make Your Brand Authentic<\/a> and <a href=\"https:\/\/brandsfortheheart.com\/articles\/3-simple-big-ways-to-boost-your-brand\/\">3 Simple + Big Ways To Boost Your Brand<\/a>.<\/p>\n<p><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/2-branding-video.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1430 size-full\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/2-branding-video.png\" alt=\"Photo of naming your business, brand authenticity, how to make your business authentic, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo\" width=\"953\" height=\"530\" \/><\/a><\/p>\n<h3 id=\"it-describes-their-why-this-bu\">It describes their why-this-business-must-exist moment.<\/h3>\n<p>=&gt; Learning on Facebook that Socks are the #1 requested clothing item in homeless shelters caused one of the founders, David Heath, to pause and ask himself why socks are so heavily requested. And their journey begins.<\/p>\n<p><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/3-branding-video.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1431 size-full\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/3-branding-video.png\" alt=\"Photo of naming your business, brand authenticity, how to make your business authentic, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo\" width=\"951\" height=\"529\" \/><\/a><\/p>\n<h3 id=\"it-tells-the-story-of-not-enou\">It tells the story of not enough socks.<\/h3>\n<p>=&gt; Insightful consideration and research helped David and co-founder Randy Goldberg learn more about the little-known need for socks. You can\u2019t donate used socks. Homeless people often don\u2019t have a car or a bike, so they walk everywhere. Shoes are seldom removed for concerns of theft. In short, socks become worn to shreds. These factors combined can lead to major foot issues. The mission is clear: Socks are needed.<\/p>\n<p>Want to learn more about how to best tell your brand\u2019s story? Be sure to read <a href=\"https:\/\/brandsfortheheart.com\/articles\/bring-your-brand-personality-to-life\/\">3 Ways To Bring Your Brand\u2019s Personality To Life<\/a>.<\/p>\n<h3 id=\"it-explains-the-big-idea-aroun\">It explains the big idea around their brand\u2019s story.<\/h3>\n<p>=&gt; They chose the name Bombas after the Latin word for bumblebee. Randy explains the inspiration behind their name, \u201cBees live in a hive. They work together. They\u2019re small. But their combined actions have a big impact, which is why we made our mantra \u201cBee Better.\u201d Perfect!<\/p>\n<p>How can you create your own perfect name and tagline? \u00a0To learn more, be sure to read <a href=\"https:\/\/brandsfortheheart.com\/articles\/step-6-brand-strategy-naming-your-business-with-our-branding-tools\/\">Brand Development \u2013 How to Name your Business<\/a> and <a href=\"https:\/\/brandsfortheheart.com\/articles\/why-naming-your-business-is-like-marriage\/\">Why Naming Your Business Is Like Marriage<\/a>.<\/p>\n<p><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/4-branding-video.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1432 size-full\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/4-branding-video.png\" alt=\"Photo of naming your business, brand authenticity, how to make your business authentic, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo\" width=\"950\" height=\"528\" \/><\/a><\/p>\n<h3 id=\"it-announces-their-impact-mode\">It announces their impact model.<\/h3>\n<p>=&gt; \u00a0The origin of this brilliant 1-for-1 concept comes from\u00a0<a href=\"http:\/\/www.toms.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tom&#8217;s<\/a>\u00a0&#8211;\u00a01 pair of socks purchased = 1 pair of socks donated.<\/p>\n<p><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/5-branding-video.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1433 size-full\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/5-branding-video.png\" alt=\"Photo of naming your business, brand authenticity, how to make your business authentic, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo\" width=\"953\" height=\"531\" \/><\/a><\/p>\n<h3 id=\"it-talks-about-the-unique-feat\">It talks about the unique features of their product.<\/h3>\n<p>=&gt; Using a simple explanation and clear visuals they demonstrate the how\u2019s and why\u2019s of their product development. Socks shouldn\u2019t have an annoying seam. Socks shouldn\u2019t fall down. Socks should provide support in the right place. Watch the video and you find yourself saying, \u201cTrue that!\u201d Again, they made socks interesting.<\/p>\n<p>Read more about moving forward with your unique offering in <a href=\"https:\/\/brandsfortheheart.com\/articles\/14-ingredients-in-the-recipe-for-creating-a-famous-brand\/\">The Breakthrough Brand Blueprint<\/a>.<\/p>\n<p><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/6-branding-video.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1434\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/6-branding-video.png\" alt=\"Photo of naming your business, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo\" width=\"942\" height=\"528\" \/><\/a><\/p>\n<h3 id=\"it-uses-social-proof\">It uses social proof.<\/h3>\n<p>=&gt; They don\u2019t linger here but rather efficiently and successfully let us know, as evidenced by headlines from Shark Tank, the Huffington Post, the New York Times and Indiegogo, that many others have already supported their cause, that they\u2019re not just a business but also a movement.<\/p>\n<p>Read more about how to create a movement in this previous blog post <a href=\"https:\/\/brandsfortheheart.com\/articles\/20-examples-of-how-you-can-create-a-movement-for-your-brand\/\">20 Examples of How You Can Create a Movement For Your Brand<\/a>.<br \/>\n=&gt; It all starts with a vision to make a difference. The impact is measurable and it specifically addresses a need in our world:<\/p>\n<p>Mission: Donate 1,000,000 pairs of socks to homeless shelters within 10 years<br \/>\nAccomplished: Reached goal in just 2.5 years!<\/p>\n<p><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/7-branding-video-social-proof.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1435\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/7-branding-video-social-proof.png\" alt=\"Photo of naming your business, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo\" width=\"950\" height=\"529\" \/><\/a><\/p>\n<h3 id=\"they-make-the-brand-about-you-\">They make the brand about <em>you<\/em> (not them).<\/h3>\n<p>=&gt; They let their community, the hive, know that they far surpassed their initial vision because \u201c[the people] cared about something small but important.\u201d That is, the idea to donate one pair of socks for every pair sold was successful because people liked the idea of giving back. And that feeling spread. Big time.<\/p>\n<p>Are you an impact entrepreneur, a giver with a vision to share but not sure how to get started? Check out <a href=\"https:\/\/brandsfortheheart.com\/articles\/shying-away-from-the-limelight\/\">Are you Shying Away From the Limelight? The Impact Entrepreneur&#8217;s Journey<\/a>.<\/p>\n<p><a href=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/8-branding-video.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1436\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/8-branding-video.png\" alt=\"Photo of naming your business, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo\" width=\"948\" height=\"528\" \/><\/a><\/p>\n<p>And now you can understand why this brand video receives an A+ in my book.<\/p>\n<p>To read more about brand videos, check out <a href=\"https:\/\/brandsfortheheart.com\/articles\/15-key-elements-to-create-a-brand-identity-video-and-wow-your-crowd\/\">15 Key Elements to Create a Brand Identity Video and Wow Your Crowd<\/a>.<\/p>\n<p>And let us know about brand videos that resonate with you by joining our conversation below.<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-57479 size-full\" src=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2016\/12\/Bombas-blog-inspiring-business-logo-branding-expert-business-taglines.png\" alt=\"Photo of naming your business, branding your business, re-branding your business, branding a startup, creating a tagline, creating a manifesto, creating a vision statement, creating a logo\" width=\"464\" height=\"389\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Want to know more about <a href=\"https:\/\/brandsfortheheart.com\/articles\/why-naming-your-business-is-like-marriage\/\">naming your business<\/a><\/span><span style=\"font-weight: 400;\">, branding your business, <a href=\"https:\/\/brandsfortheheart.com\/articles\/are-you-bored-with-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">re-branding your business<\/a><\/span><span style=\"font-weight: 400;\">, branding a startup, <a href=\"https:\/\/brandsfortheheart.com\/articles\/list-135-tagline-business-names-examples-impact-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">creating a tagline<\/a><\/span><span style=\"font-weight: 400;\">, <a href=\"https:\/\/brandsfortheheart.com\/articles\/20-examples-of-how-you-can-create-a-movement-for-your-brand\/\">creating a manifesto<\/a><\/span><span style=\"font-weight: 400;\">, <a href=\"https:\/\/brandsfortheheart.com\/articles\/29-examples-of-vision-statements-from-impact-brands\/\">creating a vision statement<\/a><\/span><span style=\"font-weight: 400;\">, <a href=\"https:\/\/brandsfortheheart.com\/logo-design-branding-examples\/\">creating a logo<\/a><\/span><span style=\"font-weight: 400;\">, or anything else about getting your company where you want it to be? \u00a0Please contact us today!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And be sure to <a href=\"https:\/\/www.facebook.com\/brandsfortheheart\/?fref=ts\" target=\"_blank\" rel=\"noopener noreferrer\">join me on Facebook Live<\/a> every Tuesday.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding Video Spotlight: How Bombas Creates a Buzz &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; For today&#8217;s Branding Video Spotlight, I&#8217;d like to take a look at an excellent video from Bombas. First, a little homework: please watch the (short) video below: Why this brand\u2019s video script receives an A+ in my book: They [&hellip;]<\/p>\n","protected":false},"author":761,"featured_media":59091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[1,820],"tags":[121,125,127,128,131,140,142,151,172,206,208,215,272],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding Video Spotlight: How Bombas Creates a Buzz - Brands For The Heart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandsfortheheart.com\/articles\/branding-video-spotlight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Video Spotlight: How Bombas Creates a Buzz - Brands For The Heart\" \/>\n<meta property=\"og:description\" content=\"Branding Video Spotlight: How Bombas Creates a Buzz &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; For today&#8217;s Branding Video Spotlight, I&#8217;d like to take a look at an excellent video from Bombas. First, a little homework: please watch the (short) video below: Why this brand\u2019s video script receives an A+ in my book: They [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsfortheheart.com\/articles\/branding-video-spotlight\/\" \/>\n<meta property=\"og:site_name\" content=\"Brands For The Heart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandsfortheheart\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-05T22:21:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-21T06:47:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2017\/02\/marion-michele-203146.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1079\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrea Shillington\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brandpreneur\" \/>\n<meta name=\"twitter:site\" content=\"@brandpreneur\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Shillington\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding Video Spotlight: How Bombas Creates a Buzz - Brands For The Heart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandsfortheheart.com\/articles\/branding-video-spotlight\/","og_locale":"en_US","og_type":"article","og_title":"Branding Video Spotlight: How Bombas Creates a Buzz - Brands For The Heart","og_description":"Branding Video Spotlight: How Bombas Creates a Buzz &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; For today&#8217;s Branding Video Spotlight, I&#8217;d like to take a look at an excellent video from Bombas. 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