{"id":59925,"date":"2018-05-27T22:59:45","date_gmt":"2018-05-28T05:59:45","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?p=59925"},"modified":"2018-10-08T22:34:46","modified_gmt":"2018-10-09T05:34:46","slug":"livie-and-luca","status":"publish","type":"post","link":"https:\/\/brandsfortheheart.com\/portfolio\/livie-and-luca\/","title":{"rendered":"Livie and Luca"},"content":{"rendered":"
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Who they are: Livie & Luca is a footwear company focusing on spreading joy in their customers\u2019 lives and in their communities.<\/p>\n
What they do: They sell handmade shoes of extraordinary comfort and durability, expertly designed for the healthy development of children\u2019s feet.<\/p>\n
Why we worked with them: So adorable, those little shoes! The women behind them are creative and business-minded superstars who use economically sustainable methods and donate 10% of proceeds to making the world a better place. If the shoe fits \u2026<\/p>\n
How we transformed their business: We have collaborated with Livia & Luca for many years, and it\u2019s always a joy to do so. We helped the team achieve clarity on their mission and vision, which is spreading joy to 1 million children in the U.S. We helped them develop a brand strategy that includes tangible and measurable goals.<\/p>\n
Becoming clear on company values was a big step for Livia & Luca. We talked a lot about what the business should be at its core, we researched their audience and potential audience to find a brand differentiator, and in the end the company changed its entire workplace culture to better align with their values.<\/p>\n
Our work with them continues, as we\u2019re creating a brand guidelines document and also refining overall strategy.<\/p>\n
The bottom line? From the implementation of the company\u2019s first 90-day marketing strategy, revenue took off to the tune of 65% growth in a year and a half. Now those shoes are going places!<\/p>\n
Services We Provided:
\nBrand strategy
\nBrand design
\nPhotography, image and font palettes
\nPositioning strategy
\nEmail and marketing guidelines
\nCustomer research and analysis
\nMessaging<\/p>\n