{"id":59925,"date":"2018-05-27T22:59:45","date_gmt":"2018-05-28T05:59:45","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?p=59925"},"modified":"2018-10-08T22:34:46","modified_gmt":"2018-10-09T05:34:46","slug":"livie-and-luca","status":"publish","type":"post","link":"https:\/\/brandsfortheheart.com\/portfolio\/livie-and-luca\/","title":{"rendered":"Livie and Luca"},"content":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_single_image image=”59409″ img_size=”full” alignment=”center”][vc_single_image image=”59407″ img_size=”full” alignment=”center”][vc_single_image image=”59442″ img_size=”full” alignment=”center”][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYyNjg4NDYwMDElMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMHdlYmtpdGFsbG93ZnVsbHNjcmVlbiUyMG1vemFsbG93ZnVsbHNjcmVlbiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUwQQ==[\/vc_raw_html][\/vc_column][vc_column width=”1\/3″][vc_column_text]<\/p>\n

Livie and Luca<\/h3>\n

Who they are: Livie & Luca is a footwear company focusing on spreading joy in their customers\u2019 lives and in their communities.<\/p>\n

What they do: They sell handmade shoes of extraordinary comfort and durability, expertly designed for the healthy development of children\u2019s feet.<\/p>\n

Why we worked with them: So adorable, those little shoes! The women behind them are creative and business-minded superstars who use economically sustainable methods and donate 10% of proceeds to making the world a better place. If the shoe fits \u2026<\/p>\n

How we transformed their business: We have collaborated with Livia & Luca for many years, and it\u2019s always a joy to do so. We helped the team achieve clarity on their mission and vision, which is spreading joy to 1 million children in the U.S. We helped them develop a brand strategy that includes tangible and measurable goals.<\/p>\n

Becoming clear on company values was a big step for Livia & Luca. We talked a lot about what the business should be at its core, we researched their audience and potential audience to find a brand differentiator, and in the end the company changed its entire workplace culture to better align with their values.<\/p>\n

Our work with them continues, as we\u2019re creating a brand guidelines document and also refining overall strategy.<\/p>\n

The bottom line? From the implementation of the company\u2019s first 90-day marketing strategy, revenue took off to the tune of 65% growth in a year and a half. Now those shoes are going places!<\/p>\n

Services We Provided:
\nBrand strategy
\nBrand design
\nPhotography, image and font palettes
\nPositioning strategy
\nEmail and marketing guidelines
\nCustomer research and analysis
\nMessaging<\/p>\n

See more: livieandluca.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_single_image image=”59409″ img_size=”full” alignment=”center”][vc_single_image image=”59407″ img_size=”full” alignment=”center”][vc_single_image image=”59442″ img_size=”full” alignment=”center”][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYyNjg4NDYwMDElMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMHdlYmtpdGFsbG93ZnVsbHNjcmVlbiUyMG1vemFsbG93ZnVsbHNjcmVlbiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUwQQ==[\/vc_raw_html][\/vc_column][vc_column width=”1\/3″][vc_column_text] Livie and Luca Who they are: Livie & Luca is a footwear company focusing on spreading joy in their customers\u2019 lives and in their communities. What they do: They sell handmade shoes of extraordinary comfort and durability, expertly designed for the healthy development […]<\/p>\n","protected":false},"author":761,"featured_media":59409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[394,368],"tags":[],"yoast_head":"\nLivie and Luca - Brands For The Heart<\/title>\n<meta name=\"description\" content=\"Brands for the Heart portfolio page featuring branding for Livie and Luca, a footwear company focusing on spreading joy in their customers\u2019 lives and in their communities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandsfortheheart.com\/portfolio\/livie-and-luca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livie and Luca - 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