{"id":61148,"date":"2015-10-20T05:00:06","date_gmt":"2015-10-20T12:00:06","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?p=938"},"modified":"2020-11-20T23:46:01","modified_gmt":"2020-11-21T07:46:01","slug":"naming-formula-9-simple-steps-creating-loveable-business-name","status":"publish","type":"post","link":"https:\/\/brandsfortheheart.com\/articles\/naming-formula-9-simple-steps-creating-loveable-business-name\/","title":{"rendered":"The Naming Formula: 9 Simple Steps to Creating a Loveable Business Name"},"content":{"rendered":"

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The Naming Formula: 9 Simple Steps to Creating a Loveable Business Name<\/span><\/h1>\n

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In today\u2019s world, people are busy and they are bombarded by marketing messages all vying for their attention. In fact, the current <\/span>average attention span<\/span><\/a> is only 8.25 seconds, which has reduced from 12 seconds in 2000.<\/span><\/p>\n

What does this mean for your business? It means that first impressions have never been more important. For this reason, your brand name is one of, if not your biggest asset.<\/p>\n

Choosing the right brand name is a huge decision, and not something you want to jump right into right away. It may seem intuitive to do so, but your brand name shouldn\u2019t be the first thing you come up with if what you want is long-term business success. Instead, it\u2019s far more effective if you establish a brand strategy before developing your brand name.<\/p>\n

Especially considering that today\u2019s world is a global marketplace it\u2019s even more important to approach naming your business with a diligent process if what you want is to create a famous brand that stands out and creates impact.<\/p>\n

With that in mind, here are 9 important considerations when creating your brand\u2019s greatest asset:<\/p>\n

Google test<\/h2>\n

Do your research before committing to your newly chosen name! Conduct a thorough Google search to see if your name or a similar variation is already being used by another business. If there are similar business names, you may want to make alterations to your name to avoid any confusion.<\/span>\u00a0<\/strong><\/strong><\/p>\n

URL<\/h2>\n

The Internet has transformed the landscape in which we conduct business. When deciding on a business name, spend some time brainstorming potential URLs that you could be using. A simple URL that is easy to remember, such as one without multiple symbols like dashes, would be ideal.<\/span><\/p>\n

Say it test<\/h2>\n

Say the name out loud\u2026 how does the name make you feel? Consider what feelings and emotions the name evokes, and compare that with how you want it to make others feel. Purchasing power is in the hands of customers, which is why it is important to adjust your brand name in such a way that is going to entice customers to purchase your products. The brand name \u201cAcura\u201d has no meaning, but suggests accuracy due to the similarity in spelling.<\/span><\/p>\n

Spell test<\/h2>\n

A great brand name doesn\u2019t have to be complicated. Keep it short and sweet! To avoid confusion, make sure that your brand name isn\u2019t complicated to spell. For example, there may be more confusion when spelling brand names starting with K or Q since they are phonetically similar.<\/span><\/p>\n

Memorability<\/h2>\n

Brainstorm different ways to describe your business\u2026 There are plenty of ways to describe your organic produce business without having to use the common terms like \u201cgreen\u201d and \u201cnatural\u201d. Go with a description that customers are going to remember.<\/span><\/p>\n

Vision<\/h2>\n

Craft a name that supports your growth plan and long-term vision. Where do you see your business in the long run? Having a descriptive business name would be useful, but may potentially limit what you can do with your brand.<\/span>\u00a0<\/strong><\/strong><\/p>\n

Difference<\/h2>\n

More often than not, you\u2019re going to want to have a unique brand name. In other words, you will want to create a word that does not yet exist. Having a descriptive name doesn\u2019t really help if you\u2019re looking to stand out and be remembered. Calling an outdoor winter apparel store something typical like \u201cEverest\u201d or \u201cPeak\u201d won\u2019t reverberate as much as a stand-out name.<\/span>\u00a0<\/strong><\/strong><\/p>\n

Architecture<\/span><\/h2>\n

Where do you see your brand in five years? What about ten? It\u2019s crucial that you consider the future plans you have for your brand. That will help determine the best fit structure that will align with your vision. Deciding on a brand structure will direct how you will add new products and services to your brand.<\/span>\u00a0<\/strong><\/strong><\/p>\n

Trademark<\/h2>\n

Last but not least, take into account trademark registration and formalities to avoid any legal disputes. Consider consulting with a trademark lawyer or agent to err on the side of caution.<\/span><\/p>\n

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