{"id":61185,"date":"2016-11-21T14:01:21","date_gmt":"2016-11-21T22:01:21","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?p=1396"},"modified":"2020-11-18T00:14:49","modified_gmt":"2020-11-18T08:14:49","slug":"beyond-the-logo-5-tips-to-make-your-business-look-like-a-million-bucks","status":"publish","type":"post","link":"https:\/\/brandsfortheheart.com\/articles\/beyond-the-logo-5-tips-to-make-your-business-look-like-a-million-bucks\/","title":{"rendered":"Beyond the Logo: 5 Tips To Make Your Business Look Like a Million Bucks"},"content":{"rendered":"

Beyond the Logo: 5 Tips To Make Your Business Look Like a Million Bucks<\/h1>\n

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So, you\u2019re ready to move away from looking like a scrappy upstart and fine-tune your design elements to reflect the more polished business you have become. Or perhaps you\u2019ve just wrapped up decisions on your business name and logo and aren\u2019t quite sure what to do next. Whether you are scaling up or just needing a lift for a tired look, here are five tips to make your business look like a million bucks and improve your impact.<\/p>\n

Consistency is Key<\/strong> – This tip is listed first for a reason: it applies to everything below and cannot be stressed enough. From your color palette to your logo placement to the look and feel of your images, aim for consistency across all of your visual touch points. Be sure that what looks good online also looks good when printed. We\u2019re not talking fancy or complex here, but this is your identity and you want to communicate it with consistency. \u00a0If you fail at being consistent, you will fail at establishing your business identity.<\/p>\n

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\"branding<\/a>

Anybody who knows me, knows that I’m a huge fan of soul cycle. There success begins with consistency!<\/p><\/div>\n

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Color Matters<\/strong> \u2013 Ninety-three percent of shoppers\u2019 decisions are influenced by color and visual appearance. You\u2019ve already selected complementary colors that convey your message in your logo. Now you want to carry those colors into all of your visual touch points. This brings us right back to, yes, consistency. If your full color palette was created when designing your logo, fantastic! Your additional colors are in place. If you need to establish a palette, you might take this color quiz<\/a> or check out these palettes from Color-Hex<\/a>. Be creative and choose colors that work together, stand out and communicate your mission. Remember, customers relate best when they sense that your colors match or \u201cfit\u201d your business.<\/p>\n

 <\/p>\n

Fonts Matter, Too<\/strong> \u2013 The power of fonts is often overlooked. Like color, fonts can stir emotional responses and communicate a great deal about who you are. It is important, then, that your font selection match your message. Different fonts convey different meanings, so do some research. Font Squirrel<\/a> and Google Fonts<\/a> can get you started. You\u2019ll want to stick with two or three fonts (never more) and get them on all of your visual touch points. Remember the consistency rule? Same fonts on everything. Everything<\/em>. And, make sure your font is readable. Designer Jessica Hische has a Ii1 rule<\/em>: \u201cIf you\u2019re working with a sans-serif font, try typing a capital I, a lowercase i, and a number 1 next to each other, and see if you can tell the difference between them. If you can\u2019t, then you might encounter some trouble.\u201d<\/p>\n

\"branding<\/a>

Google recently changed its iconic logo from the image above to something a bit softer. Can you tell the difference?<\/p><\/div>\n

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Set Your Tone<\/strong> \u2013 Your business’s tone of voice, that is. It is important to choose a language that will resonate with your community. To do this, you want to create a voice that reflects the identify and vision of your company. \u00a0This voice should be the foundation of all marketing and promotional materials, as will as incorporated in all visual imagery (which can be a little trickier). \u00a0Is your business identity more formal? \u00a0So should your business tone of voice. \u00a0Is it more friendly? \u00a0Be more conversational. \u00a0In short, you want your tone to make a statement that aligns with your mission and values and that separates your business from the rest of the pack.<\/p>\n

\"naming<\/p>\n

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Great Graphics Are a Plus<\/strong> \u2013 But be careful as the flip side is equally true\u2014poor graphics and\/or low-quality photos will get you passed over in a heartbeat. Think unique and simple, creative and consistent. Choosing a handful of colors (no more than four) to be used in the majority of your images allows your community to start connecting those colors with you. This leads to familiarity, which we all know is a plus. The same can be said of a carefully selected filter, which can enhance your photos and, more importantly, create a consistent appearance for your visual content. Again, consistency leads to familiarity, and familiarity helps your audience recognize you.<\/p>\n

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Everything about Lululemon’s business identity inspires, including the graphics.<\/p><\/div>\n

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Follow these guidelines and your business identify will quickly move beyond your logo.<\/p>\n

Regardless of where you start with these tips, always remember: Consistency is Key!<\/p>\n

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Want to know more about naming your business<\/a><\/span>, branding your business, re-branding your business<\/a><\/span>, branding a startup, creating a tagline<\/a><\/span>, creating a manifesto<\/a><\/span>, creating a vision statement<\/a><\/span>, creating a logo<\/a><\/span>, or anything else about getting your company where you want it to be? \u00a0Please contact us today!<\/span><\/p>\n

And be sure to join me on Facebook Live<\/a> every Tuesday.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Beyond the Logo: 5 Tips To Make Your Business Look Like a Million Bucks So, you\u2019re ready to move away from looking like a scrappy upstart and fine-tune your design elements to reflect the more polished business you have become. 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Or perhaps you\u2019ve just wrapped up decisions on your business name and logo and aren\u2019t […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsfortheheart.com\/articles\/beyond-the-logo-5-tips-to-make-your-business-look-like-a-million-bucks\/\" \/>\n<meta property=\"og:site_name\" content=\"Brands For The Heart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandsfortheheart\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-21T22:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-18T08:14:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/2017\/02\/joshua-fuller-229095.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrea Shillington\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brandpreneur\" \/>\n<meta name=\"twitter:site\" content=\"@brandpreneur\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Shillington\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beyond the Logo: 5 Tips To Make Your Business Look Like a Million Bucks - Brands For The Heart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandsfortheheart.com\/articles\/beyond-the-logo-5-tips-to-make-your-business-look-like-a-million-bucks\/","og_locale":"en_US","og_type":"article","og_title":"Beyond the Logo: 5 Tips To Make Your Business Look Like a Million Bucks - Brands For The Heart","og_description":"Beyond the Logo: 5 Tips To Make Your Business Look Like a Million Bucks So, you\u2019re ready to move away from looking like a scrappy upstart and fine-tune your design elements to reflect the more polished business you have become. 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