{"id":62581,"date":"2018-07-30T09:02:17","date_gmt":"2018-07-30T16:02:17","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?p=62581"},"modified":"2018-08-07T17:00:20","modified_gmt":"2018-08-08T00:00:20","slug":"eco-fashion-branding-8-ways-to-stand-out-from-the-other-trees-in-the-forest","status":"publish","type":"post","link":"https:\/\/brandsfortheheart.com\/articles\/eco-fashion-branding-8-ways-to-stand-out-from-the-other-trees-in-the-forest\/","title":{"rendered":"Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest"},"content":{"rendered":"

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Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest<\/h1>\n

Eco friendly fashion has come a long way since its hippie, patchouli smelling, tye dyed, hemp clothing days. <\/span><\/p>\n

It\u2019s a growing market and a veritable forest of competition. Two primary trends are propelling current and future growth among ethical clothing brands.<\/span><\/p>\n

Trend #1: Rise of mass consciousness<\/span><\/h3>\n

Climate change education means that more and more people understand the challenge that humankind faces, they and are demanding that companies step up and take action. \u00a0Therefore we\u2019ve seen a rise in sustainable and socially conscious businesses from cleaning supplies to beauty to transportation.<\/span><\/p>\n

Trend #2: Mass market<\/span><\/h3>\n

Technological developments in the textile industry means that eco friendly clothing lines have become a viable alternative to conventional fabrics; they can now compete financially to bring their products to the mainstream market. <\/span><\/p>\n

These two factors indicate that \u00a0continued growth in the eco fashion industry is \u00a0inevitable. <\/span><\/p>\n

Indeed, eco friendly fashion has grown more than 300% during the past decade and is now a $5 billion market in the United States alone. Google trends shows that searches for “sustainable fashion” are rising more quickly than searches for “organic food.\u201d<\/span><\/p>\n

Brands for the Heart loves these eco friendly fashion companies, which are on a collective mission to protect their environment, their employees, and their customers. \u00a0But good intentions doesn\u2019t automatically mean success. As with any brand in a saturated and mature market, finding ways to stand out from the competition is critical for success. \u00a0Your good work is the \u201cwhy\u201d you\u2019ll connect with your customer base. Good branding is the \u201chow\u201d you\u2019ll introduce your work to your audience and get them hooked on your products so that not only can you grow your business, but inspire customers to make conscious choices for the greater good.<\/span><\/p>\n

\"\"[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Here are eight ways to stand out from the forest around you:<\/span><\/p>\n

1. Humanitarianism: Employ people facing adversity<\/h2>\n

No company can exist and thrive without its employees, so what better place to start? \u00a0<\/span><\/p>\n

Bold eco-friendly fashion companies not only employ great artisans, they employ people who are among dispossessed and unfortunate populations, of whom the world has too many. \u00a0By providing much-needed quality jobs, a business such as <\/span>Blue meets Blue<\/span><\/a> not only creates high fashion, but also helps tackle problems of unemployment, dispossession, and societal integration.<\/span><\/p>\n

Blue meets Blue is a humanitarian luxury fashion label founded by entrepreneur and social activist Shahd Alasaly. The company\u2019s fashion products are made by refugee artisans new to the United States, providing a nurturing environment for qualified refugee artisans that enriches their lives with renewed hope and freedom while shining a light on their time-honored tradition of design.<\/span><\/p>\n

The artisans that <\/span>John Hardy<\/span><\/a> works with aren\u2019t refugees; rather, the company provides local communities in Bali, Indonesia with good jobs that protect their way of life. \u00a0Through their \u201cJobs for Life\u201d program, John Hardy employees women, men, and whole families, which ensures the unique jewelry making tradition is passed on for generations and apprentices will one day become masters. The company also uses reclaimed silver and gold, and diamonds and gemstones through suppliers which have been thoroughly vetted to ensure the highest ethical standards.<\/span><\/p>\n

Working with these artisans is a superb way for these companies stand taller than the rest of the eco-friendly crowd!<\/span><\/p>\n

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2. Anti-consumerism: focus on slow fashion<\/h2>\n

The \u201cslow movement\u201d is most often affiliated with \u201cslow food\u201d principles. \u00a0These include:<\/span><\/p>\n