{"id":63518,"date":"2019-11-05T14:35:05","date_gmt":"2019-11-05T22:35:05","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?p=63518"},"modified":"2019-11-05T14:37:22","modified_gmt":"2019-11-05T22:37:22","slug":"brand-messaging-101-three-simple-rules-2","status":"publish","type":"post","link":"https:\/\/brandsfortheheart.com\/articles\/brand-messaging-101-three-simple-rules-2\/","title":{"rendered":"Brand Messaging 101 for Beginners – Part Two – Good, ugly, and great business taglines"},"content":{"rendered":"

Brand Messaging 101 for Beginners – Part One – Good, Ugly, and Great business taglines<\/span><\/h1>\n

\"brand<\/p>\n

As I said before in my <\/span>Brand Messaging 101 for Beginners <\/span><\/a>article, I collect business taglines and I finally organized them into three columns. I usually riff about a particular business tagline and share it on Facebook but this time, I\u2019ll share it here first. Before you read my thoughts, I invite you to gather your own thoughts. Or, if you prefer, judge each tagline and then come back to compare them with my thoughts.<\/span><\/p>\n

To keep it simple for you, I\u2019ve rated them on three aspects:\u00a0<\/span><\/p>\n

    \n
  1. Sound byte \u2013 Does it rhyme and\/or have cadence to it?\u00a0<\/span><\/li>\n
  2. Originality \u2013 Is it memorable and does it say something that\u2019s specific?<\/span><\/li>\n
  3. Brand voice \u2013 Does it ooze the brand\u2019s personality?\u00a0<\/span><\/li>\n<\/ol>\n

    Here we go!<\/span><\/p>\n\n\n\n\n
    \n

    Good<\/b><\/h4>\n<\/td>\n

    		\n

    Ugly<\/b><\/h4>\n<\/td>\n

    		\n

    Great<\/b><\/h4>\n<\/td>\n<\/tr>\n

    Allergan<\/b><\/p>\n

    A Bold, Global Pharmaceutical Company<\/span><\/p>\n

    American Express<\/b><\/p>\n

    Don\u2019t live life without it.<\/span><\/p>\n

    AT&T Inc<\/b>\u00a0<\/span><\/p>\n

    Your world. Delivered.<\/span><\/p>\n

    Costco Co.\u00a0<\/b><\/p>\n

    Simplifying home and life.<\/span><\/p>\n

    Dollar Tree<\/b><\/p>\n

    Everything\u2019s $1<\/span><\/p>\n

    Estee Lauder Cos.\u00a0<\/b><\/p>\n

    Bringing the best to everyone we touch.<\/span><\/p>\n

    Expedia Inc.\u00a0<\/b><\/p>\n

    Where you book matters.<\/span><\/p>\n

    General Electric\u00a0<\/b><\/p>\n

    Imagination at work.<\/span><\/p>\n

    Home Depot\u00a0<\/b><\/p>\n

    More Saving. More Doing.<\/span><\/p>\n

    Kellogg Co.\u00a0<\/b><\/p>\n

    See You at Breakfast<\/span><\/p>\n

    Nordstrom\u00a0<\/b><\/p>\n

    Reinvent Yourself<\/span><\/p>\n

    Ross Stores\u00a0<\/b><\/p>\n

    Dress for Less.<\/span><\/p>\n

    Staples Inc.\u00a0<\/b><\/p>\n

    Make More Happen<\/span><\/p>\n

    Target Corp.<\/b>\u00a0<\/span><\/p>\n

    Expect More. Pay Less.<\/span><\/p>\n

    The Gap\u00a0<\/b><\/p>\n

    For every generation there\u2019s a Gap.\u00a0<\/span><\/p>\n

    TripAdvisor\u00a0<\/b><\/p>\n

    Plan and book your perfect trip<\/span><\/p>\n

    Yahoo Inc.<\/b>\u00a0<\/span><\/p>\n

    Do you Yahoo?<\/span><\/p>\n

    Wal-Mart Stores\u00a0<\/b><\/p>\n

    Save Money. Live Better.<\/span><\/p>\n

    Whole Foods Market<\/b>\u00a0<\/span><\/p>\n

    Whole Foods, Whole People, Whole Planet.<\/span><\/p>\n

    Verizon Communications<\/b>\u00a0<\/span><\/p>\n

    Rule the Air<\/span><\/p>\n

    \u00a0<\/span>eBay Inc.\u00a0<\/b><\/p>\n

    \u201cBuy it, sell it, love it\u201d<\/span><\/p>\n

    Capital One\u00a0<\/b><\/p>\n

    What\u2019s in your wallet?<\/span><\/p>\n

    FedEx Corporation<\/b><\/p>\n

    Relax, it\u2019s FedEx; The world on time.<\/span><\/p>\n

    Visa<\/b><\/p>\n

    It\u2019s everywhere you want to be.<\/span><\/p>\n

    PayPal\u00a0<\/b><\/p>\n

    The safer way to pay online<\/span><\/p>\n

    Google<\/b> – Don\u2019t be evil.<\/span><\/td>\n

    		Amazon<\/b>\u00a0<\/span><\/p>\n

    Work Hard. Have Fun. Make History.<\/span><\/p>\n

    AMC<\/b><\/p>\n

    Something more.<\/b><\/p>\n

    AutoZone<\/b>\u00a0\u00a0<\/span><\/p>\n

    Get in the zone\u00a0<\/span><\/p>\n

    Facebook<\/b>\u00a0<\/span><\/p>\n

    Be Connected. Be Discovered. Be on Facebook.<\/span><\/p>\n

    Johnson & Johnson\u00a0<\/b><\/p>\n

    Your Druggist is More Than a Merchant<\/span><\/p>\n

    Kohl\u2019s Corp<\/b><\/p>\n

    \u00a0Expect Great Things<\/span><\/p>\n

    Macy\u2019s Inc.\u00a0<\/b><\/p>\n

    Way to shop!\u00a0<\/span><\/p>\n

    MetLife Inc.\u00a0<\/b><\/p>\n

    It\u2019s at times like this that Metlife sets itself apart. – What time like this are you referring to? Now or last week?<\/span><\/p>\n

    Navient<\/b>\u00a0<\/span><\/p>\n

    Solutions for your success.<\/span><\/p>\n

    Michael Kors Holdings\u00a0<\/b><\/p>\n

    A chic, luxurious, sexy fragrance for women.<\/span><\/p>\n

    PepsiCo Inc.<\/b>\u00a0<\/span><\/p>\n

    Pepsi. It\u2019s the cola.<\/span><\/td>\n

    		Apple Inc.<\/b>\u00a0<\/span><\/p>\n

    Think Different.<\/span><\/p>\n

    Campbell Soup\u00a0<\/b><\/p>\n

    Mm, good!<\/span><\/p>\n

    Harley-Davidson<\/b><\/p>\n

    Define your world in a whole new way.<\/span><\/p>\n

    Western Union Co<\/b><\/p>\n

    The fastest way to send money \u2013 worldwide<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    THE GREAT<\/span><\/h1>\n

    Apple<\/span><\/h3>\n

    Think different speaks to Apple\u2019s \u201ccool\u201d crowd. Originally, the brand was designed for designers, innovators and creative types who \u201cthink big\u201d. This tagline, originally an advertising campaign, had <\/span>Steve Jobs vision and input all over it. He insisted that he wanted “different” to be used as a noun, as in “think victory” or “think beauty”. He wanted to make it sound colloquial, like the phrase “think big”.\u00a0<\/span><\/p>\n

    Campbell\u2019s – Mm, Good!\u00a0<\/span><\/h3>\n

    This tagline is memorable because it sticks. It also speaks to the personality of the brand in the customer\u2019s voice versus their own message, which is a very effective approach. They didn\u2019t say something along the lines of we make the best soup, instead they mirrored their customer\u2019s voice right back at them which further supports their customer\u2019s brand loyalty.\u00a0\u00a0<\/span><\/p>\n

    Harley-Davidson<\/span><\/h3>\n

    Their tagline speaks to their brand as a lifestyle, not just a product. Harley-Davidson people are often die-hard brand fans wearing other branded items. The brand has intentionally built on this brand lifestyle over the years which captures the emotions of their target customers.\u00a0<\/span><\/p>\n

    Western Union.\u00a0<\/span><\/h3>\n

    The business name doesn\u2019t say what this business does but the tagline perfectly captures in a specific and memorable way. What they do is \u201csend money worldwide\u201d and how they do it differently “fastest way\u201d.\u00a0<\/span><\/p>\n

     <\/p>\n

    \"ig<\/p>\n

    That was fun! Want to see more taglines? Here are <\/span>135 taglines<\/span><\/a> and business names of successful B-corps, social enterprises, and do-gooders to draw inspiration from. Enjoy!<\/span><\/p>\n\n\n\n
    \n
    Suggested articles:
    \n5 under 5
    \nhttps:\/\/brandsfortheheart.com\/articles\/5-taglines-5-words-socially-conscious-businesses\/<\/a>
    \n<\/span><\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
    <\/h5>\n","protected":false},"excerpt":{"rendered":"

    Brand Messaging 101 for Beginners – Part One – Good, Ugly, and Great business taglines As I said before in my Brand Messaging 101 for Beginners article, I collect business taglines and I finally organized them into three columns. I usually riff about a particular business tagline and share it on Facebook but this time, […]<\/p>\n","protected":false},"author":761,"featured_media":63520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[1,112,820,821],"tags":[121,125,127,128,139,151],"yoast_head":"\nBrand Messaging 101 for Beginners - Part Two - Good, ugly, and great business taglines - Brands For The Heart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandsfortheheart.com\/articles\/brand-messaging-101-three-simple-rules-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Messaging 101 for Beginners - Part Two - Good, ugly, and great business taglines - Brands For The Heart\" \/>\n<meta property=\"og:description\" content=\"Brand Messaging 101 for Beginners – Part One – Good, Ugly, and Great business taglines As I said before in my Brand Messaging 101 for Beginners article, I collect business taglines and I finally organized them into three columns. I usually riff about a particular business tagline and share it on Facebook but this time, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsfortheheart.com\/articles\/brand-messaging-101-three-simple-rules-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Brands For The Heart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandsfortheheart\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T22:35:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-05T22:37:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsfortheheart.com\/wp-content\/uploads\/ig-sq-business-tagline-guidelines-logo-design-branding-expert-business-taglines-vancouver-branding-expert.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrea Shillington\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brandpreneur\" \/>\n<meta name=\"twitter:site\" content=\"@brandpreneur\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Shillington\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Messaging 101 for Beginners - Part Two - Good, ugly, and great business taglines - Brands For The Heart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandsfortheheart.com\/articles\/brand-messaging-101-three-simple-rules-2\/","og_locale":"en_US","og_type":"article","og_title":"Brand Messaging 101 for Beginners - Part Two - Good, ugly, and great business taglines - Brands For The Heart","og_description":"Brand Messaging 101 for Beginners – Part One – Good, Ugly, and Great business taglines As I said before in my Brand Messaging 101 for Beginners article, I collect business taglines and I finally organized them into three columns. 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