{"id":931,"date":"2015-09-22T05:00:55","date_gmt":"2015-09-22T12:00:55","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?p=931"},"modified":"2020-11-17T01:47:45","modified_gmt":"2020-11-17T09:47:45","slug":"29-examples-of-vision-statements-from-impact-brands","status":"publish","type":"post","link":"https:\/\/brandsfortheheart.com\/articles\/29-examples-of-vision-statements-from-impact-brands\/","title":{"rendered":"29 Examples of Vision Statements From Impact Brands"},"content":{"rendered":"
29 Examples of Vision Statements From Impact Brands<\/span><\/h1>\n
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It\u2019s been decades since Martin Luther King, Jr. delivered his iconic speech in 1963, and yet the phrase \u201cI have a dream today\u201d is still widely recognized. One man shared his vision of a United States that would be free of racism. He dreamed of a day in time when everyone would be treated equally. His visionary leadership led to him receiving the Nobel Peace Prize and being named man of the year by Time Magazine in 1963.\u00a0<\/span><\/p>\n
Your business should share it\u2019s compelling vision too. It should paint a picture about how, after all\u2019s been said and done, your business will impact the world, and how you will know when you\u2019ve reached that mark.<\/p>\n
Most vision statements crafted by businesses today are self serving because they communicate about a business agenda for industry leadership, market growth and profitability but, they completely fail to include what\u2019s in it for their customers and the world they live in.<\/p>\n
The truth is, most customers don\u2019t really care if you become the biggest coffee chain in the world. What they do care about is their health, happiness and the sustainability of the planet.<\/p>\n
Aligning your business with a higher purpose is a significant opportunity to not only differentiate your business, but also rekindle your own passion for your business. Having a compelling vision to make the world a better place can make even the most boring businesses sexy and desirable to work for.<\/p>\n
A company’s vision is a powerful piece of information to share that will help your brand build connections with its customers and invite them to be a part of changing the world. It\u2019s a win win for your business, your customers and the world.<\/p>\n