.<\/a><\/span><\/strong><\/p>\nYour brand\u2019s purpose is unique to your business; and the way in which you articulate your purpose is what differentiates you and attracts customers to buy from you.<\/span><\/p>\nQuestions to reflect on and get crystal clear about:<\/p>\n
\nWhat compels you to get out of bed each morning? <\/span><\/li>\nAside from making money, why does your business exist?<\/span><\/li>\nWhy are you passionate about this business existing? <\/span><\/li>\nWhat do you, your customers and the world desire from your business? <\/span><\/li>\nWhat role will your business play in helping you, customers and the world achieve their dreams? <\/span><\/li>\nWhat problems does your company solve for your customers & the world? <\/span><\/li>\nWhat emotional state do you, your customers and the world want to experience with your business? <\/span><\/li>\nHow will your product \/ service make you, your customers and the world a better place?<\/span><\/li>\n<\/ul>\nHere\u2019s a framework for crafting your purpose statement:<\/span><\/p>\n[You]<\/span><\/strong> In what ways does your business fulfill you personally?<\/span><\/p>\n[Them]<\/span> <\/b>How is it going to attract the customers you want? What need(s) of theirs are you fulfilling?<\/span><\/p>\n[Everyone]<\/span><\/strong> How will your brand positively impact the world?<\/span><\/p>\n <\/p>\n
<\/h2>\n EXAMPLE OF A SOCIAL ENTERPRISE THAT DIFFERENTIATES WITH IT\u2019S PURPOSE: ECOSIA<\/span><\/strong><\/p>\nEcosia is a Berlin-based startup tied to a green cause. The search engine contributes at least 80% of the ad revenue it generates towards planting trees.<\/span><\/p>\n <\/p>\n
It\u2019s a great concept, and what I love about it is how they\u2019ve articulated it through their purpose. Here\u2019s the breakdown:<\/p>\n
[You]<\/span>\u00a0<\/b>The business fulfills co-owner Christian Kroll\u2019s desire to make a difference after seeing the devastating effects of deforestation during his trip to a South American rainforest.<\/p>\n[Customers]<\/span>\u00a0<\/b>Ecosia is a means through which customers are able to help plant trees with every web search.<\/p>\n[World]<\/span>\u00a0<\/b>As a whole, Ecosia is helping to mitigate the damage done by worldwide deforestation, one tree at a time<\/p>\nThe sweet spot? The phrase, <\/span>\u201c<\/b>The search engine that plants trees.\u201d<\/span> It\u2019s short and sweet and simple enough to understand and gets the message across in an enticing manner.<\/span><\/p>\nIn the comments below, I’d love to hear… how do\u00a0you differentiate your social enterprise? How do you communicate your brand’s purpose?<\/p>\n","protected":false},"excerpt":{"rendered":"
How to Differentiate your Social Enterprise Do your customers know why you do what you do? Do your customers feel involved in your mission and are they willing to take action to make a positive change in the world? Would your customers care if your brand disappeared tomorrow? If your business is a social enterprise […]<\/p>\n","protected":false},"author":761,"featured_media":63084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[1,821],"tags":[163,184],"yoast_head":"\n
How To Differentiate Your Social Enterprise<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n","yoast_head_json":{"title":"How To Differentiate Your Social Enterprise","description":"Do your customers know why you do what you do? Here\u2019s a framework for crafting a purpose statement for your social enterprise","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandsfortheheart.com\/articles\/how-to-differentiate-your-social-enterprise\/","og_locale":"en_US","og_type":"article","og_title":"How To Differentiate Your Social Enterprise","og_description":"Do your customers know why you do what you do? 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