{"id":944,"date":"2015-11-17T05:00:16","date_gmt":"2015-11-17T13:00:16","guid":{"rendered":"https:\/\/brandsfortheheart.com\/?p=944"},"modified":"2020-11-20T23:31:53","modified_gmt":"2020-11-21T07:31:53","slug":"how-to-differentiate-your-social-enterprise","status":"publish","type":"post","link":"https:\/\/brandsfortheheart.com\/articles\/how-to-differentiate-your-social-enterprise\/","title":{"rendered":"How To Differentiate Your Social Enterprise"},"content":{"rendered":"

How to Differentiate your Social Enterprise <\/span><\/h1>\n

\"07-How<\/p>\n

Do your customers know why you do what you do? Do your customers feel involved in your mission and are they willing to take action to make a positive change in the world? Would your customers care if your brand disappeared tomorrow?<\/span><\/p>\n

If your business is a social enterprise and has a reason to exist besides making money then this could be what makes your business stand out, differentiate from the competition and make an impact.<\/p>\n

In today\u2019s consumer culture, the customer holds more power than ever before, but for social enterprises this is a good thing. The reality is your customer\u2019s reactions, thoughts and opinions can be widely spread on social media. This shift in power towards the customer is an opportunity for companies like yours that actually has good intentions and a reason to exist for besides profit.<\/p>\n

All you have to do is communicate it <\/span>and not shy away from the limelight<\/a><\/span>.<\/a><\/span><\/strong><\/p>\n

Your brand\u2019s purpose is unique to your business; and the way in which you articulate your purpose is what differentiates you and attracts customers to buy from you.<\/span><\/p>\n

Questions to reflect on and get crystal clear about:<\/p>\n