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Failure Proof Plan to Name Your Business – The Competitive Landscape (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Remember when Google used to be BackRub? Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]
19 Affirmations for Conscious, Impact-Driven Entrepreneurs Not getting the results you want? Or feeling the way you want? The subconscious mind plays a major role in the actualization of our lives and the manifestation of our goals, dreams, aspirations and desires. So what’s the dialogue going […]
17 Brand Promotion Ideas for the Holidays Every year around this time, two related trends accelerate in a big way. Customers begin to open their wallets, and business begin to bombard consumers with holiday marketing campaigns to influence their spending. It makes sense. On the part of the customers, the holidays season is a time […]
Why Naming Your Business Is Like Marriage Are you sitting on a million dollar business idea but you haven’t launched it yet because you haven’t figured out a business name? Torn between the options of creating a personal brand or a business brand? Naming your business […]
The Pros and Cons of Personal Branding When you’re branding your business you may be wondering what direction is best for your venture. An obvious option is naming your business with your own personal name. How do you know if this is the right decision for you? If you’ve read my book Branding on a Shoestring you’ll […]