Tag Archives: impact branding

Branding Spotlight: LadyBoss Glasses Has An Eye For Design

October 1, 2018 0 comments

Branding Spotlight: LadyBoss Glasses Has An Eye For Design LADYBOSS Glasses is giving gals without a prescription a reason to wear glasses, keep their eyes safe and look stylish. Need a reason to wear them? The founder of these lenses says that she used to experience chronic migraines because she would spend 10 hours a […]

Why I hate the “What Do You Think of My Logo” Post

September 24, 2018 0 comments

Why I hate the “What Do You Think of My Logo” Post Every time I see one of these posts on Facebook all of my cells cringe and I get a wave of nausea. OR When people find out I’m a branding expert and they ask me what I think about their logo design and […]

Don’t Cut Corners When Choosing Your Business Name

September 24, 2018 0 comments

Is Your Business Name Costing You Money Or Losing You Customers? It’s natural to gravitate towards choosing a descriptive name for your business, but be careful, because there are lots of pitfalls in choosing this direction. This type of business name is by far the most common because it describes what your company does. The [...]

The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World

September 4, 2018 0 comments

The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World People are becoming more and more conscious of where their unwanted, unused and outgrown clothes end up. Ahem: the landfill. As a result, fashion designers and entrepreneurs are coming up with innovative new ways to create environmentally friendly and sustainable clothes. What better [...]

14 of the Best Ethical Fashion Branding Examples

July 30, 2018 0 comments

14 of the Best Ethical Fashion Branding Examples Ethical Fashion companies have come a long way during the past couple of decades, and they’re only gathering steam. Here are 14 that are doing a superb job with their branding: 1. People Tree UK People Tree has been sustainable for 26 years and counting, making [...]

Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest

July 30, 2018 0 comments

Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest Eco friendly fashion has come a long way since its hippie, patchouli smelling, tye dyed, hemp clothing days. It’s a growing market and a veritable forest of competition. Two primary trends are propelling current and future growth among ethical clothing [...]

5 Taglines Under 5 Words From Socially Conscious Businesses

March 29, 2018 0 comments

5 Taglines Under 5 Words From Socially Conscious Businesses A business tagline, or business slogan, is a brand promise that reflects the business’s personality and appeals to its audience’s heart. My favorite ones are those that are delivered succinctly in five words or less. Below are five […]

Then and Now: Businesses that Changed their Taglines

March 2, 2018 0 comments

Then and Now: Businesses that Changed their Taglines A business tagline, or slogan, is a brand promise. Sometimes, brand promises change or expand Other valid reasons for changing your tagline: The positioning of the business’s message changes The business slogan fails to be provocative The business slogan fails to tug the heartstrings The business tries [...]