An Online Branding and Design Agency for Entrepreneurs. To do Good.
Failure Proof Plan to Name Your Business – The Competitive Landscape (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Remember when Google used to be BackRub? Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]
Brainstorming A Business Name for Long-lasting Marriage Success (This article is the second installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) One of the main mistakes entrepreneurs make when coming up with a name for their businesses is that they fall in […]
Branding Spotlight: 7 Vision and Mission Statements from Businesses That Inspire Below is a list of seven of my favourite mission and vision statements from businesses that inspire. But first, l want to lay down the definition for these terms to avoid confusion. For those of you […]
Authentic Brands Create Powerful Movements Behind every movement, there is a story and the powerful “why” that began it all. It’s all about being true to your brand; if you capture your brand’s story, this authenticity will shine through to your audience. From there, you’re on your […]
19 Affirmations for Conscious, Impact-Driven Entrepreneurs Not getting the results you want? Or feeling the way you want? The subconscious mind plays a major role in the actualization of our lives and the manifestation of our goals, dreams, aspirations and desires. So what’s the dialogue going […]
When Your Business Feels Too Small for Your Purpose It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you. But, if you don’t feel like that part of who you are and what you do is not […]
The World Doesn’t Need Another Business. It Needs Businesses to Start Movements. In the last 5-10 years, the health and wellness space has exploded with so called “experts” making it almost impossible for people to know who the REAL experts are and what advice is actually […]
Your Brand is Your Story Is your heart and soul alignment an absolute must for you? If it is you may find yourself not fully putting yourself out there (yet), because you’re the type of person that doesn’t want to lift a finger until you’re absolutely […]
Brand Your Story, Not Your Stuff Does your brand tell a story? And when I say story, I don’t mean the story your logical mind thinks will sell stuff and so it rationalizes you in the opposite direction of the real story you’re meant to share. […]
Branding is an Act of Self-Care On a scale of 1-10 how much do you wholeheartedly love your business? And when I say LOOOOOVE, I mean really and truly love it like you would a lover. Because when we truly love someone (or something) we take […]
15 Key Elements to Create a Brand Identity Video and Wow Your Crowd So you’ve decided to enter the realm of video marketing. What’s next? Creating a unique brand identity video is an ideal launching pad. This short video (1-2 minutes), when carefully crafted to showcase your brand’s product or service, is an excellent way […]
7 Ways to Make Your Brand Authentic Authenticity is a key part of any successful brand. This can mean different things for different companies, but at a core level, it means that your customers and the wider public trust your message and trust you to stand by your stated values. And it pays dividends. In […]
When re-branding your business is a GOOD and BAD idea In this video, I share when investing in re-branding your business is a good idea and when you don’t need to invest in re-branding. There are two types of re-branding: Brand Refinement Brand Evolution What is a brand refinement? It’s when you’re ready to take […]