An Online Branding and Design Agency for Entrepreneurs. To do Good.
Naming Your Business: The Do’s and Don’ts (This article is the first installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Naming your business will possibly be one of the most challenging brand activities you’ll embark upon. It’s an emotional decision and one […]
Brand Spotlight: How to Create Powerful Product Packaging Remember the old adage “You never get a second chance to make a first impression”? How about Shakespeare’s “Apparel oft proclaims the man”? When you create the packaging for your new product, you create your product’s wardrobe, its one-of-a-kind […]
15 Key Elements to Create a Brand Identity Video and Wow Your Crowd So you’ve decided to enter the realm of video marketing. What’s next? Creating a unique brand identity video is an ideal launching pad. This short video (1-2 minutes), when carefully crafted to showcase your brand’s product or service, is an excellent way […]
7 Ways to Make Your Brand Authentic Authenticity is a key part of any successful brand. This can mean different things for different companies, but at a core level, it means that your customers and the wider public trust your message and trust you to stand by your stated values. And it pays dividends. In […]
4 Key Questions To Ask Before Hiring a Branding Agency Are you trying to hire a branding agency and you’re wondering, really, what questions should I be asking here, because I’m not the branding expert? As someone who has been working in the branding world for the past thirteen years, I’ve got some […]
The Entrepreneurs Ultimate Guide to Online Branding If you’re a visionary entrepreneur who wants to make a positive difference then I invite you to consider that you’re more than an Entrepreneur–you’re a marketer. Even if this doesn’t feel natural to you, right away, I ask you to try this mindset on so that you may […]
There are three ways you may consider hiring a graphic designer: a freelance designer, a branding agency or if you can afford it you might want to hire a graphic designer for your team
Once you have drafted your tagline you may decide that you need a Keep It Simple Stupid Statement. If your business name does not communicate what you’re selling and your tagline doesn’t communicate it either than you’ll need one
If you don’t yet have a name for your startup, here’s an extra activity that will help guide you through that process. Naming your business will possibly be one of the most challenging brand activities you’ll embark upon.
Our branding tools are a backstage pass into the mysterious and magical process of what we creative people do in our funky loft studios when we’re masterminding your brands’ existence.
If you’re going to get clear about your brand then first we need to get intimate about what the wonderful world of branding is really all about.
Once you feel you have your brand strategy in draft format here are some tips to polishing it off.
Some call it a Tagline, others call it a Slogan. Whatever you call it, it’s that key phrase that belongs on your business card, website or t-shirt. It captures the promise your business is making.
If you’ve ever wondered how to bring more of you into your business and get the people you hire to behave the way you want them to the answer starts with getting clear on what you value
Once you have explored what you value then you will want to distill your findings into core themes.
Brand positioning is the most important decision you’ll make when branding your startup so that your startup will become famous the way you envision it could.
In this activity, you’ll explore what you want to be famous for and determine what reputation you wish to build for your business.