Tag Archives: vancouver
Branding Spotlight: LadyBoss Glasses Has An Eye For Design
Branding Spotlight: LadyBoss Glasses Has An Eye For Design LADYBOSS Glasses is giving gals without a prescription a reason to wear glasses, keep their eyes safe and look stylish. Need a reason to wear them? The founder of these lenses says that she used to experience chronic migraines because she would spend 10 hours a […]
Why I hate the “What Do You Think of My Logo” Post
Why I hate the “What Do You Think of My Logo” Post Every time I see one of these posts on Facebook all of my cells cringe and I get a wave of nausea. OR When people find out I’m a branding expert and they ask me what I think about their logo design and […]
Don’t Cut Corners When Choosing Your Business Name
The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World
14 of the Best Ethical Fashion Branding Examples
Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest
5 Taglines Under 5 Words From Socially Conscious Businesses
5 Taglines Under 5 Words From Socially Conscious Businesses A business tagline, or business slogan, is a brand promise that reflects the business’s personality and appeals to its audience’s heart. My favorite ones are those that are delivered succinctly in five words or less. Below are five […]
Brainstorming A Business Name for Long-lasting Marriage Success
Brainstorming A Business Name for Long-lasting Marriage Success (This article is the second installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) One of the main mistakes entrepreneurs make when coming up with a name for their businesses is that they fall in […]
Naming Your Business: The Do’s and Don’ts
Naming Your Business: The Do’s and Don’ts (This article is the first installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Naming your business will possibly be one of the most challenging brand activities you’ll embark upon. It’s an emotional decision and one […]
Authentic Brands Create Powerful Movements
Authentic Brands Create Powerful Movements Behind every movement, there is a story and the powerful “why” that began it all. It’s all about being true to your brand; if you capture your brand’s story, this authenticity will shine through to your audience. From there, you’re on your […]
19 Affirmations for Conscious, Impact-Driven Entrepreneurs
19 Affirmations for Conscious, Impact-Driven Entrepreneurs Not getting the results you want? Or feeling the way you want? The subconscious mind plays a major role in the actualization of our lives and the manifestation of our goals, dreams, aspirations and desires. So what’s the dialogue going […]
When Your Business Feels Too Small for Your Purpose
When Your Business Feels Too Small for Your Purpose It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you. But, if you don’t feel like that part of who you are and what you do is not […]
The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship
The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship Do you ever feel like you’re all alone in this crazy journey called Entrepreneurship? Over the years, I’ve tried everything from hiring coaches to attending events to getting involved in masterminds, but at the end of the day I still felt alone. That’s why I feel […]
4 New Year’s Resolution Tips for Goal Junkies: Without The Guilt + Shame Hangover
4 New Year’s Resolution Tips for Goal Junkies: Without The Guilt + Shame Hangover I’ve been out of the practice of setting big lofty New Year’s goals for several years now. The honest truth is, I’m a recovering goal junkie and while I’ve achieved many of the goals I’ve set out to in my […]
17 Brand Promotion Ideas for the Holidays
17 Brand Promotion Ideas for the Holidays Every year around this time, two related trends accelerate in a big way. Customers begin to open their wallets, and business begin to bombard consumers with holiday marketing campaigns to influence their spending. It makes sense. On the part of the customers, the holidays season is a time […]
7 Ways to Make Your Brand Authentic
7 Ways to Make Your Brand Authentic Authenticity is a key part of any successful brand. This can mean different things for different companies, but at a core level, it means that your customers and the wider public trust your message and trust you to stand by your stated values. And it pays dividends. In […]
Branding Ideas Small Businesses Can Learn From NibMor
Branding Ideas Small Businesses Can Learn From NibMor Do you wonder: what is it that makes a really good brand? And just as importantly… why?? In this video today, I’ll be talking about one of my favorite things…. chocolate (yup, you heard me correct!) I’m going to give you a little behind-the-scenes of a […]