Be the brand that GETS copied (NOT THE COPY CAT BRAND).
On Saturday, I decided to try a different indoor cycling studio to my usual Soul Cycle. It’s $5 cheaper and has free parking that’s closer to my home.
From the moment I stepped in, everything felt familiar to Soul Cycle. Even the unique amenities upon check-in: gum, earplugs, shoes, and water.
The graphic design carried a familiar modern typeface, the name starting with the letter S, black and white colour palette; only their accent colour is orange, not yellow. They even had the same branded walls in the environment, only with different letters.
The exercise experience was exactly the same too: cycling infused with dance party meets mindfulness coaching, light show, arm exercises on the bike, candles–the whole thing.
I walked out of there feeling like I had been cheating on Soul Cycle.
It got me thinking about the value of being The First to market and how important it is to brand bravely. Copycat branding is more common than one would think.
What differences do you see between the two products?