An Online Branding and Design Agency for Entrepreneurs. To do Good.
Brand Messaging 101 for Beginners – Part One – Good, Ugly, and Great business taglines As I said before in my Brand Messaging 101 for Beginners article, I collect business taglines and I finally organized them into three columns. I usually riff about a particular business tagline and share it on Facebook but this time, […]
Branding Spotlight: LadyBoss Glasses Has An Eye For Design LADYBOSS Glasses is giving gals without a prescription a reason to wear glasses, keep their eyes safe and look stylish. Need a reason to wear them? The founder of these lenses says that she used to experience chronic migraines because she would spend 10 hours a […]
Why I hate the “What Do You Think of My Logo” Post Every time I see one of these posts on Facebook all of my cells cringe and I get a wave of nausea. OR When people find out I’m a branding expert and they ask me what I think about their logo design and […]
5 Taglines Under 5 Words From Socially Conscious Businesses A business tagline, or business slogan, is a brand promise that reflects the business’s personality and appeals to its audience’s heart. My favorite ones are those that are delivered succinctly in five words or less. Below are five […]
Failure Proof Plan to Name Your Business – The Competitive Landscape (This article is the final installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Remember when Google used to be BackRub? Imagine if Larry and Sergey had stuck to that name. Hey, what’s Uber’s business slogan? I don’t know, […]
Let Your Story Tell You What Your Impactful Legacy Is “I don’t know what my purpose is.” “I’m not clear on what my legacy is.” “My work doesn’t feel purposeful anymore.” My clients often say something like this when we’re in the branding process. BUT, imagine for just a moment … … if we ALL […]
Finding Your Authentic Voice in an Industry Filled with False Prophets This one’s for you coaches, healers, and experts… Is it just me (and a hand full of my clients) or did your profession just get 10x more competitive, like overnight? Everywhere you turn, what you […]
Brainstorming A Business Name for Long-lasting Marriage Success (This article is the second installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) One of the main mistakes entrepreneurs make when coming up with a name for their businesses is that they fall in […]
Naming Your Business: The Do’s and Don’ts (This article is the first installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Naming your business will possibly be one of the most challenging brand activities you’ll embark upon. It’s an emotional decision and one […]
Branding Spotlight: 7 Vision and Mission Statements from Businesses That Inspire Below is a list of seven of my favourite mission and vision statements from businesses that inspire. But first, l want to lay down the definition for these terms to avoid confusion. For those of you […]
Authentic Brands Create Powerful Movements Behind every movement, there is a story and the powerful “why” that began it all. It’s all about being true to your brand; if you capture your brand’s story, this authenticity will shine through to your audience. From there, you’re on your […]
Brand Spotlight: How to Create Powerful Product Packaging Remember the old adage “You never get a second chance to make a first impression”? How about Shakespeare’s “Apparel oft proclaims the man”? When you create the packaging for your new product, you create your product’s wardrobe, its one-of-a-kind […]
19 Affirmations for Conscious, Impact-Driven Entrepreneurs Not getting the results you want? Or feeling the way you want? The subconscious mind plays a major role in the actualization of our lives and the manifestation of our goals, dreams, aspirations and desires. So what’s the dialogue going […]
When Your Business Feels Too Small for Your Purpose It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you. But, if you don’t feel like that part of who you are and what you do is not […]
The World Doesn’t Need Another Business. It Needs Businesses to Start Movements. In the last 5-10 years, the health and wellness space has exploded with so called “experts” making it almost impossible for people to know who the REAL experts are and what advice is actually […]
3 Truths to Achieve an Abundance Mindset Over the years I’ve shifted my beliefs around money quite significantly. As with any new operating system it requires new downloads and updates for growth and expansion. Let’s revisit some of the underlying truths that will instantly shift you […]
Success as the Ultimate Failure, and What Comes Next By the time I was 29 years old, I was living in an oceanside apartment that overlooked the palm islands in Dubai, I had a new convertible car and a designer wardrobe; I went on five-star vacations, dined […]
Branding Video Spotlight: Rainforest Alliance For this month’s Branding Video Spotlight, we focus on the Rainforest Alliance’s Follow the Frog campaign. Before you continue, please watch it below: [jwplayer mediaid=”1536″] Good, right? Overall, we quickly identify with the fellow in the video. It’s that relatable. And, while the […]
Your Brand is Your Story Is your heart and soul alignment an absolute must for you? If it is you may find yourself not fully putting yourself out there (yet), because you’re the type of person that doesn’t want to lift a finger until you’re absolutely […]
Brand Your Story, Not Your Stuff Does your brand tell a story? And when I say story, I don’t mean the story your logical mind thinks will sell stuff and so it rationalizes you in the opposite direction of the real story you’re meant to share. […]
Branding is an Act of Self-Care On a scale of 1-10 how much do you wholeheartedly love your business? And when I say LOOOOOVE, I mean really and truly love it like you would a lover. Because when we truly love someone (or something) we take […]
What’s Holding You Back From Broadcasting Your Authenticity We are living in polarizing times and while your frustration and shock absolutely needs an outlet, we Greater Good types need to get our hearts in the game. The truth about who we really are is being revealed all over the world. You’re either cheering on the […]
The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship Do you ever feel like you’re all alone in this crazy journey called Entrepreneurship? Over the years, I’ve tried everything from hiring coaches to attending events to getting involved in masterminds, but at the end of the day I still felt alone. That’s why I feel […]
Branding Spotlight: Thankyou Gives Us Plenty to Be Thankful for For this month’s Branding Spotlight, I’d like to take a look at a creative Australian social Enterprise: Thankyou. Two things I absolutely LOVE about this brand: The limitless possibilities for new products with their name and their call to action towards their vision to eradicate […]
Goal Setting for Goal Junkies: Aligning With Your Intentions As a recovering goal junkie, I wanted to find that place within me where my intentions didn’t feel forced, heady or stuck in the matrix of the hustle. I wanted to feel that flowy feeling where things just line up in your life effortlessly as […]
4 New Year’s Resolution Tips for Goal Junkies: Without The Guilt + Shame Hangover I’ve been out of the practice of setting big lofty New Year’s goals for several years now. The honest truth is, I’m a recovering goal junkie and while I’ve achieved many of the goals I’ve set out to in my […]
19 New Year’s Eve Reflection Questions Every New Year’s Eve I spend time reflecting on the year that has passed and my intentions for the upcoming year, because I believe that the more we know ourselves the more we will know … The Divine, Source, Love, Grace, Light and Love. I love to spending […]
You Already Know Your Life’s Purpose: It’s In Your Story One of the biggest questions we constantly ask ourselves is “why am I here?” We spend our entire lives searching for the answer to this question. We go to conferences, travel the world, read books, start businesses, sell businesses, take art classes, you name it. […]
Branding Video Spotlight: How Bombas Creates a Buzz For today’s Branding Video Spotlight, I’d like to take a look at an excellent video from Bombas. First, a little homework: please watch the (short) video below: Why this brand’s video script receives an A+ in my book: They […]
15 Key Elements to Create a Brand Identity Video and Wow Your Crowd So you’ve decided to enter the realm of video marketing. What’s next? Creating a unique brand identity video is an ideal launching pad. This short video (1-2 minutes), when carefully crafted to showcase your brand’s product or service, is an excellent way […]
Beyond the Logo: 5 Tips To Make Your Business Look Like a Million Bucks So, you’re ready to move away from looking like a scrappy upstart and fine-tune your design elements to reflect the more polished business you have become. Or perhaps you’ve just wrapped up decisions on your business name and logo and aren’t […]
5 Keys to Creating Your Perfect Manifesto It’s time to develop your brand manifesto. You’re motivated. You’re passionate. You’re committed. In short, you feel ready. But where to start? You know you want—and need—to craft a manifesto that will evoke emotion, that will convey your guiding principles and beliefs, not only to your target audience […]
17 Brand Promotion Ideas for the Holidays Every year around this time, two related trends accelerate in a big way. Customers begin to open their wallets, and business begin to bombard consumers with holiday marketing campaigns to influence their spending. It makes sense. On the part of the customers, the holidays season is a time […]
7 Ways to Make Your Brand Authentic Authenticity is a key part of any successful brand. This can mean different things for different companies, but at a core level, it means that your customers and the wider public trust your message and trust you to stand by your stated values. And it pays dividends. In […]
Are You Bored With Your Business? Ever feel like there’s more to your business than what you’re currently doing? Most of the time, you feel really passionate about your business sometimes but when it’s a sunny day outside you feel torn, because you’d rather go out and play then be working hard indoors. […]
Branding Ideas Small Businesses Can Learn From NibMor Do you wonder: what is it that makes a really good brand? And just as importantly… why?? In this video today, I’ll be talking about one of my favorite things…. chocolate (yup, you heard me correct!) I’m going to give you a little behind-the-scenes of a […]
Branding Ideas Small Businesses Can Learn From The Courage Crusade Are you looking for a way to stand out? Maybe you’re in a really highly competitive industry. You’re offering something like health coaching or business coaching, or maybe you’re a fitness expert. In this quick video, let me take you through a behind-the-scenes look […]
4 Key Questions To Ask Before Hiring a Branding Agency Are you trying to hire a branding agency and you’re wondering, really, what questions should I be asking here, because I’m not the branding expert? As someone who has been working in the branding world for the past thirteen years, I’ve got some […]
Content Marketing – The Joyful Way Do you feel overwhelmed when it comes to content creation? Week after week, you just feel like it takes up so much of your time? You wish you could hire someone, but if you have tried, you’re likely unhappy with what they create. Because let’s face it… You’re […]
3 Ways To Bring Your Brand’s Personality To Life There’s over 7 billion people in the world, so what makes you stand out? You. Yes, You. You may have a totally genius and unique product, but your brand’s personality is one of the key factors that’s going to make your customers really fall in […]
The Question to Ask Yourself to Avoid Anxiety for Conscious Entrepreneurs Do you ever find yourself obsessively thinking about the future? Maybe you’ve noticed that you’re obsessed with your goals or you find that you’re comparing yourself to the competition and being hard on yourself because you feel like you’re running behind. I personally used […]
How to Avoid a Frustrating Experience With a Graphic Designer When Branding Your Business Have you ever had a frustrating experience working with a graphic designer to create your logo design? You’re really excited about branding your business and then it just ended up being this […]
Why Loving Your Business Card Design Really Does Matter Would you show up to a first date (with your dream man or woman) rocking sweat pants and bad breath? No, I didn’t think so… You’re all dressed up, wearing your favourite outfit and looking your absolute best! So, how about when […]
Why Naming Your Business Is Like Marriage Are you sitting on a million dollar business idea but you haven’t launched it yet because you haven’t figured out a business name? Torn between the options of creating a personal brand or a business brand? Naming your business […]
The 5 Deadly Sins of Subject Lines Are your emails not seeing the light of day even though they’re full of amazing, rock solid content that you’ve worked so hard to create for your audience? Subject lines are like the advertisement for why someone would want to read your article in the first place. Without […]
3 Simple + Big Ways To Boost Your Brand A fresh start to the year presents us with new opportunities and new ways for your brand to create buzz, gain momentum, and stand out. Here are 3 ways to start the new year off right and make it an amazing year for your business: […]
4 Steps to Creating a Brilliant Hashtag for Impact Brands Do hashtags confuse you? Want to create your own, but not quite sure how? Hashtags are all the craze these days. Although originally introduced through Twitter, they’ve taken the world by storm and have been adopted by other social media platforms like Facebook and Pinterest. […]
4 Design Tips To Improve Conversion & Sales On Your Website The design of your brand’s website is more than a beauty parade. That’s why when designing your website it’s important to strike a balance between building your brand and getting people to take action. Here are 4 modifications that you can be making to […]
How to Differentiate your Social Enterprise Do your customers know why you do what you do? Do your customers feel involved in your mission and are they willing to take action to make a positive change in the world? Would your customers care if your brand disappeared tomorrow? If your business is a social enterprise […]
99 Mission Statements Examples From Impact Brands: Ideas To Inspire Your Brand’s Higher Purpose In today’s world of never ending choice and conscious consumerism, the single most important question your brand needs to answer is why it exists to make the world a better place. We live in a time of our collective evolution where […]
29 Examples of Vision Statements From Impact Brands It’s been decades since Martin Luther King, Jr. delivered his iconic speech in 1963, and yet the phrase “I have a dream today” is still widely recognized. One man shared his vision of a United States that would be free of racism. He dreamed of a day […]
22 Hashtags Every Social Entrepreneur Should Know It’s no secret: hashtags are currently social media’s hottest trend. They’ve found their way onto various platforms, and for a good reason. They’re a great way for brands to rally community support and spread the word about the impact you’re making. Just by using commonly used hashtags and […]
What If Your Life’s Purpose Wasn’t About You? [WARNING BEFORE YOU READ THIS: The full moon is nearly in full bloom and I’m having a deeply reflective kind of week. Considered yourself aware.] Do you ever find yourself reflecting on questions like “why do I exist” and “why am I here”? Well, you’re not alone. […]
The Soulful Way to Get More Done and Avoid Overwhelm – 4 Simple Practices Do you ever feel like you’re drowning in your to do list even after you’ve worked a 16 hour day? Are you overwhelmed by all your projects, visionary ideas and general things you need to get done in a day? If […]
4 Soulful And Simple Practices To Be More Creative Have you ever thought to yourself “I’m not that creative”? Do you compare yourself to others who you think are “more creative than you”? If these thoughts have ever passed through you… are you willing to consider it’s simply NOT TRUE? Are you open to leaving […]
What If The Next Pivot For Growing Your Business Exists Within You? The term “pivot” is often used in the startup world, which is brilliant because it’s an egoless approach to growing your business. It puts the customer at the helm of your business model and then it’s a matter of responding to their needs. […]
I used to think that purpose was a destination. A moment I was working towards that hadn’t happened yet. Now I think about it as a present moment.
Are you Shying Away From the Limelight? The Impact Entrepreneur’s Journey If you’re giver at heart and impact is at the core of your business model and brand then you could be shying away from the limelight. It might even be getting in the way of your […]
Is your Brand Architecture Making Growth Easier? Do you have lots of ideas about how you can change the world? You may have one or two businesses already on the go… and you have more big ideas yet to launch? But it’s still just you or a very small team and even though you LOVE what […]
Make love with your customers Here are 3 tested and true ideas to inspire your customers to find your brand irresistibly loveable. 1. Give them a gift first. Before you go in for the kiss (otherwise known as the sale), give them a little something first, not a diamond ring but something simple like your […]
What is Love in Business? The #1 Google’d question in 2014 was: What is love? [According to New York Times in the Google: A little look at a big year booklet published on December 28, 2014]. Naturally, as social entrepreneurs the next question to ask ourselves is: what is love in business? Surely, love doesn’t […]
When re-branding your business is a GOOD and BAD idea In this video, I share when investing in re-branding your business is a good idea and when you don’t need to invest in re-branding. There are two types of re-branding: Brand Refinement Brand Evolution What is a brand refinement? It’s when you’re ready to take […]
The Entrepreneur’s Quick Fix to Improving your Brand Not getting the results you want with your startup? But you’re not ready to pivot your business model just yet? Here’s a simple tweak that I’ve tested that’s made a huge difference for my business. It won’t cost you a dime and it will take you less […]
The Pros and Cons of Personal Branding When you’re branding your business you may be wondering what direction is best for your venture. An obvious option is naming your business with your own personal name. How do you know if this is the right decision for you? If you’ve read my book Branding on a Shoestring you’ll […]
The Entrepreneurs Ultimate Guide to Online Branding If you’re a visionary entrepreneur who wants to make a positive difference then I invite you to consider that you’re more than an Entrepreneur–you’re a marketer. Even if this doesn’t feel natural to you, right away, I ask you to try this mindset on so that you may […]
1. Keep the home page design simple. 2. Free offer for email marketing. 3. Brand messages & testimonials.
In this video we’re talking how to make sure your customers will love your video marketing
There are three ways you may consider hiring a graphic designer: a freelance designer, a branding agency or if you can afford it you might want to hire a graphic designer for your team
Once you have drafted your tagline you may decide that you need a Keep It Simple Stupid Statement. If your business name does not communicate what you’re selling and your tagline doesn’t communicate it either than you’ll need one
If you don’t yet have a name for your startup, here’s an extra activity that will help guide you through that process. Naming your business will possibly be one of the most challenging brand activities you’ll embark upon.
Our branding tools are a backstage pass into the mysterious and magical process of what we creative people do in our funky loft studios when we’re masterminding your brands’ existence.
If you’re going to get clear about your brand then first we need to get intimate about what the wonderful world of branding is really all about.
Once you feel you have your brand strategy in draft format here are some tips to polishing it off.
Some call it a Tagline, others call it a Slogan. Whatever you call it, it’s that key phrase that belongs on your business card, website or t-shirt. It captures the promise your business is making.
If you’ve ever wondered how to bring more of you into your business and get the people you hire to behave the way you want them to the answer starts with getting clear on what you value
Once you have explored what you value then you will want to distill your findings into core themes.
Brand positioning is the most important decision you’ll make when branding your startup so that your startup will become famous the way you envision it could.
In this activity, you’ll explore what you want to be famous for and determine what reputation you wish to build for your business.
Wake up your startup passion, Plan for long-term success, Write down your values and share them with everyone, Stop competing with the competition, Make promises you can keep, Give more than you take, Listen to your instincts
An entrepreneurial success story that started with a purpose in life: to be a change agent by making a positive difference in the world of healthcare.
Give Something Back is like no other office supplies company that exists. The founding principles of Give Something Back was to create wealth and then redistribute that wealth back to the communities in which they serve.