Every time I see one of these posts on Facebook all of my cells cringe and I get a wave of nausea.
OR
When people find out I’m a branding expert and they ask me what I think about their logo design and shove their business card in my face, a little part of me dies inside.
Why?
As a branding expert with 15 years of experience, one things is for sure, across all of my clients, it’s NEVER, EVER about the logo design.
Here’s why I hate these posts and types of conversations:
In short, it’s keeping your light covered up when really a brand should be unleashing that light to the world.
And, if you have done your logo design the right way, then:
Right now I’m rebranding a client that’s a qualitative researcher. We were in the process of finalizing her brand identity and she was testing it with her audience. I gently reminded her to not only look at what her clients liked, but also what her heart had to say about the matter.
So…
The last thing I want to leave you with is this…
Branding is an act of self-love for your business. It should feel like you’re giving birth to beautiful creation that captures your true authentic self.
End of rant.
Want to know more about naming your business, branding your business, re-branding your business, branding identity, creating a tagline, creating a manifesto, creating a vision statement, creating a logo, or anything else about getting your company where you want it to be? Please contact us today for your own customized brand package!
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