Is Your Business Name Costing You Money Or Losing You Customers?
It’s natural to gravitate towards choosing a descriptive name for your business, but be careful, because there are lots of pitfalls in choosing this direction. This type of business name is by far the most common because it describes what your company does.
The challenge is, if you’re trying to come up with a new business name in the 21st century, it’s not as easy as it once was. You need the URL, the social media properties, a trademark and ideally a page one ranking on Google. If you want to be more than a local mom and pop shop, these are the requirements today.
Since it’s extremely difficult to get all of these assets for your business name, business owners tend to cut corners and get clever with spellings and punctuations, but this can lead you down a dangerous path for your business.
Just recently, a client of mine wanted me to review her investor pitch on a platform called Speak Eazy. This company promises to offer a life-like experience when presenting online with the usage of virtual audiences. In theory, it’s supposed to be a great way to practice and get feedback before a big presentation.