Brand Messaging 101 for Beginners – Part One – Good, Ugly, and Great business taglines As I said before in my Brand Messaging 101 for Beginners article, I collect business taglines and I finally organized them into three columns. I usually riff about a particular business tagline and share it on Facebook but this time, […]
Tag Archives: brand strategy
Brand Messaging 101 for Beginners – Part One – Three Simple Rules
Branding Spotlight: LadyBoss Glasses Has An Eye For Design
Branding Spotlight: LadyBoss Glasses Has An Eye For Design LADYBOSS Glasses is giving gals without a prescription a reason to wear glasses, keep their eyes safe and look stylish. Need a reason to wear them? The founder of these lenses says that she used to experience chronic migraines because she would spend 10 hours a […]
Why I hate the “What Do You Think of My Logo” Post
Why I hate the “What Do You Think of My Logo” Post Every time I see one of these posts on Facebook all of my cells cringe and I get a wave of nausea. OR When people find out I’m a branding expert and they ask me what I think about their logo design and […]
Don’t Cut Corners When Choosing Your Business Name
The Top 10 Environmentally Friendly & Sustainable Clothing Brands in the World
14 of the Best Ethical Fashion Branding Examples
Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest
5 Taglines Under 5 Words From Socially Conscious Businesses
5 Taglines Under 5 Words From Socially Conscious Businesses A business tagline, or business slogan, is a brand promise that reflects the business’s personality and appeals to its audience’s heart. My favorite ones are those that are delivered succinctly in five words or less. Below are five […]
19 Affirmations for Conscious, Impact-Driven Entrepreneurs
19 Affirmations for Conscious, Impact-Driven Entrepreneurs Not getting the results you want? Or feeling the way you want? The subconscious mind plays a major role in the actualization of our lives and the manifestation of our goals, dreams, aspirations and desires. So what’s the dialogue going […]
The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship
The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship Do you ever feel like you’re all alone in this crazy journey called Entrepreneurship? Over the years, I’ve tried everything from hiring coaches to attending events to getting involved in masterminds, but at the end of the day I still felt alone. That’s why I feel […]
You Already Know Your Life’s Purpose: It’s In Your Story
You Already Know Your Life’s Purpose: It’s In Your Story One of the biggest questions we constantly ask ourselves is “why am I here?” We spend our entire lives searching for the answer to this question. We go to conferences, travel the world, read books, start businesses, sell businesses, take art classes, you name it. […]
7 Ways to Make Your Brand Authentic
7 Ways to Make Your Brand Authentic Authenticity is a key part of any successful brand. This can mean different things for different companies, but at a core level, it means that your customers and the wider public trust your message and trust you to stand by your stated values. And it pays dividends. In […]
How to Avoid a Frustrating Experience With a Graphic Designer When Branding Your Business
How to Avoid a Frustrating Experience With a Graphic Designer When Branding Your Business Have you ever had a frustrating experience working with a graphic designer to create your logo design? You’re really excited about branding your business and then it just ended up being this […]
What’s holding you back from success?
The Entrepreneurs Ultimate Guide to Online Branding
The Entrepreneurs Ultimate Guide to Online Branding If you’re a visionary entrepreneur who wants to make a positive difference then I invite you to consider that you’re more than an Entrepreneur–you’re a marketer. Even if this doesn’t feel natural to you, right away, I ask you to try this mindset on so that you may […]
What you Need to Know About Hiring a Graphic Designer or a Branding Agency
There are three ways you may consider hiring a graphic designer: a freelance designer, a branding agency or if you can afford it you might want to hire a graphic designer for your team
Does your Startup Need a KISS Statement?
Once you have drafted your tagline you may decide that you need a Keep It Simple Stupid Statement. If your business name does not communicate what you’re selling and your tagline doesn’t communicate it either than you’ll need one
Naming your business with our branding tools
If you don’t yet have a name for your startup, here’s an extra activity that will help guide you through that process. Naming your business will possibly be one of the most challenging brand activities you’ll embark upon.
Branding Yourself with our Online Branding Tools
Our branding tools are a backstage pass into the mysterious and magical process of what we creative people do in our funky loft studios when we’re masterminding your brands’ existence.
What Brand Development and your Underwear have in Common – A Message for Startups
If you’re going to get clear about your brand then first we need to get intimate about what the wonderful world of branding is really all about.
How to put your Startup’s Brand Strategy Together
Once you feel you have your brand strategy in draft format here are some tips to polishing it off.
Why your Startup Needs to Make a Brand Promise
Some call it a Tagline, others call it a Slogan. Whatever you call it, it’s that key phrase that belongs on your business card, website or t-shirt. It captures the promise your business is making.
How to Grow your Startup Quickly with Core Values
If you’ve ever wondered how to bring more of you into your business and get the people you hire to behave the way you want them to the answer starts with getting clear on what you value
How to Grow Your Startup Quickly with Core Values Using our Online Branding Tools
Once you have explored what you value then you will want to distill your findings into core themes.
How to Attract Customers you Love with Brand Positioning
Brand positioning is the most important decision you’ll make when branding your startup so that your startup will become famous the way you envision it could.
How to Develop Brand Positioning with our Online Branding Tools
In this activity, you’ll explore what you want to be famous for and determine what reputation you wish to build for your business.