135 Tagline and Business Names Examples of Impact Brands
Taglines, also commonly referred to as slogans or brand promises. The purpose of creating a tagline for your brand is to capture the promise your brand is making. It’s the second most important message after your business name because it will be paired with your business name on pretty much everything! You will want your business name and tagline to pretty much say it all so it can communicate succinctly and immediately.
Whether it pulls on heartstrings, provokes thought, or describes what your business does, your business name and tagline should magnetize your ideal customers.
9 Quick Tips For Creating A Great Tagline
Here are a few tips to help you create a memorable tagline for your brand:
- It’s thought-provoking and speaks to your mission
- It doesn’t have any fluff – every word in the brand promise is deliberate and specifically communicates with purpose and intention
- It’s memorable and it sticks with you
- It plays on words or a double entendre; there’s more to it than its surface meaning
- It makes you nervous because it IS different
- It mirrors your brand personality and attitude
- It works together with the name of your business
- Consider using alliteration and even rhyme
- Consider the rhythm and syllable pattern of the words you select
Common mistakes when combining your business name and tagline for your business
After reviewing thousands of brands in my 15 years as a branding consultant, here are the mistakes I see mostly commonly:
- It’s not brave and bold. No one wants boring, they want extraordinary
- It’s too vague and broad, in other words it could apply to many businesses or even industries
- It lacks personality and attitude and focuses too much on “the what” and not enough on “the why” behind why your brand
- It speaks to everyone instead of an ideal customer
- It says things that everyone is already saying in your industry like in the coaching business you often see a variation of “live your dream life”. It’s been done to death
- The tagline and the business name doesn’t have even a hint of “what you do”
5 Categories To Inspire Your Business Name Brainstorming Session
Here are a few categories to help you feel inspired to brainstorm your business name:
- A personal brand inspired by your name (or someone else’s) such as Burt’s Bees, Nordstroms, Tesla
- An invented word or phrase such as Fairware, Blue Avocado and Bixbee
- An out of the box name such as Google, Virgin, Apple
- A descriptive name such as Charity Bank and Renewal Funds
- A description of your cause such as Ethical Bean and Good
Here are 135 taglines and business names of successful B-corps, social enterprises, and do-gooders to draw inspiration from:
- 7group – Reframing sustainability
- A&R Solar – We power what’s next
- Abacus – Expanding what’s possible with money
- Alter Eco – Nourishing foodie, farmer and field
- AltSchool – School, reimagined
- Atayne – Performance with a point of view
- B-Green – Sustainability solutions & support
- Bamboo Sushi – Sustainable. Delectable. Possible
- bCause – bIntentional bImpactful bInspirational
- Better Bean – Rethought beans
- Beyond English – Learning powers learning
- Bixbee – One here. One there
- Blue Avocado – Smile more. Waste less
- Blue Garnet – Be exceptional.
- Bona Dea – Bring joy to the table
- Brightworks – Intelligent strategies for sustainability
- Business Culture Consultants – Real. Sustainable. Workplace Change.
- Canvas Host – A better domain. A better website.
- Cause Labs – We build tools to impact people
- Change.org – The world’s platform for change
- Charity Bank – A bank for good
- Charleston Travel Limited – Better travel ideas. Greater saving
- City Light Capital – Invest forward. And further what’s possible.
- Clean Yield Asset Management – Principles & profits working together
- Climate Smart – Cut costs. Cut carbon
- Codethic – Check your commitment
- Community Wealth Partners – Dream forward
- Consilio – Love your work
- Cook – Remarkable food for your freezer
- Cool Energy – Powering a clean tomorrow
- CoPower – Investing in impact, together
- Cultivating Capital – Reimagining business for the 21st century
- Cutting Edge Capital – New capital for a new economy
- Cutting Edge Counsel – Legal strategies for a new economy
- d.light design – Durable, modern, human: Solar lighting & power for us all
- Dogeared – Good things are happening. Be part of it.
- Door to door organics – Skip the store. Just open the door
- Eagle Consumables – Protection for a busy, dirty, world
- EcoLogic Solutions – Clean without compromise
- Ecover – Get nature on your side
- Eldot Designs – Mindful furniture & accessories
- Elefint – Strategic design for causes
- Enviro-Stewards – Engineers & scientists
- Eo Products – Love life. Live clean
- Essential Living Foods – Superfoods from the source
- Ethical Bean – Just. Better.
- Evox Television – Evolve your world
- Exygy – Design. Functionality. Creativity. Exygy
- Fairware – Product with purpose
- Fenugreen – Fresh for all
- Firespring – A force for good
- Fishpeople – Real fish. Real people. Real easy.
- Forcebrain – Cloud computing. Made simple.
- Free Flow Digital – Data driven for the social good.
- Freelancers Union – Advocates for the new workplace
- gDiapers – Redefining disposable
- Gilded Rogue – Profit + purpose in action
- Give Something Back Office Supplies – Where value meets values
- GladRags – Safe. Simple. Smart. Period
- Global Gaming Initiative – Unlock good. Game with purpose.
- Good – A magazine for the global citizen
- Grassroots Capital Management – Investing in our values
- Green Citizen – Making every day earth day
- Green Living – Connecting your brand to conscientious customers
- Greener Printer – The responsible way to print
- GreenHeart Global – Rethinking sustainable product design
- Greenlight planet – Energy everyone can afford
- Grower’s Secret – Innovative organic solutions
- Happy Family – Eat, grow, shine
- Harvest Market – The best…naturally
- Heliospectra – Intelligent light for efficient growth
- Home Care Associates – A worker-owned company
- HomeFree – Treats you can trust
- ImpactMakers – Better business. Better community
- In Posse – Reinventing human habitats
- Innate Motion – More meaningful growth
- Just Neem – Planting seeds of hope
- Kinvolved – Every minute matters
- Kleen Kanteen – Bring your own
- Leap Organics – We believe in clean
- Left Coast Naturals – Providing good people good food
- Life Is Good – Spreading the power of optimism
- LimeRed Studio – Designing positive change
- Madhava Sweeteners – Naturally sweet
- Mamma Chia – Seed your soul
- Mandalah – Conscious innovation
- Meliora K. – Clean & better
- Method Soap – People against dirty
- Milepost Consulting – Efficiency. Engagement. Environment.
- MIO – Green design for everyone
- Mountain Challenge – 180° From the norm
- Namaste Solar – Transforming energy. Transforming business
- Neuw Ventures – New era. New values. New ideas
- New Resource Bank – Planet-smart banking
- No One Without – One at a time
- Northeast Green Building Consulting – Building in nature’s image
- Numi Tea – Celebrating people, planet, and pure tea
- Nutiva – Nurture vitality
- Oaklandish – Quality goods; neighborhoods
- Parties That Cook – Cooking up teamwork
- Peers – Making the sharing economy work for you
- Preserve – Nothing wasted. Everything gained
- Primitive World Productions – Video with a mission
- Realize Strategies – It’s that simple
- Recology – Waste zero
- Renewal Funds – Investing for change
- Rivanna Natural Designs, Inc. – Better awards, better planet
- Roundpeg – Communications fit for social good
- Rubicon Global – Environmental innovation
- Shift Alliance – Shift your business into thrive
- Sungevity – Generate positive
- Sustainable Earth Solutions – Empowering tomorrow’s leaders
- Swift River Consulting – Navigating the rapids of technology
- TED – Ideas worth spreading
- The Australian Group Travel Company – Journeys for change makers
- The Data Bank – Technology for change
- The Projection Room – Where project[ion]s happen
- TOMS – One for one
- Travolution – Life changing experience
- TriLinc Global – Invest with impact
- Union Kitchen – Create. Contribute. Prosper
- United By Blue – Responsible durable goods
- Vancity – Make good money
- Varsity Technologies – Let’s grow good, together.
- Ventegra – Truth and integrity
- Vianova – People > profit > planet
- W.S. Badger Co, Inc. – Powerfully pure body care
- Womenetics – Smart women. Smart business
- Yapacopia – A better way to buy insurance
- Zappos – Powered by service
- Zinc – An essential element for your brand
In the comments below, I’d love to hear… What’s your brand name and tagline?