When you’re branding your business you may be wondering what direction is best for your venture. An obvious option is naming your business with your own personal name.
If you’ve read my book Branding on a Shoestring you’ll know that naming is the very last step in the brand development process.
It’s important that you’re clear first on your businesses big idea and especially your brand strategy before you can decide if a personal brand name or branded company name is right decision for you.
Your brand strategy should answer the following:
If you’re not confident how to answer these questions you could end up making a short-term decision that will cost you in the future.
Having to re-name your business later on, is not cheap and it can create confusion for your existing community of customers.
Over the years, there has been an explosion of new websites online. Many bloggers started with a branded company name and then eventually ended up using their own personal brand name. A personal brand name may or may not be right for you.
Here the pro’s and con’s for personal branding to help you decide if this is the right direction for your new business.
I hope this article serves you. In the comments below, I’d love to hear from you. What’s your business name?
Bright love & gratitude,
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