Eco Fashion Branding: 8 Ways To Stand Out From the Other Trees in the Forest
Eco friendly fashion has come a long way since its hippie, patchouli smelling, tye dyed, hemp clothing days.
It’s a growing market and a veritable forest of competition. Two primary trends are propelling current and future growth among ethical clothing brands.
Trend #1: Rise of mass consciousness
Climate change education means that more and more people understand the challenge that humankind faces, they and are demanding that companies step up and take action. Therefore we’ve seen a rise in sustainable and socially conscious businesses from cleaning supplies to beauty to transportation.
Trend #2: Mass market
Technological developments in the textile industry means that eco friendly clothing lines have become a viable alternative to conventional fabrics; they can now compete financially to bring their products to the mainstream market.
These two factors indicate that continued growth in the eco fashion industry is inevitable.
Indeed, eco friendly fashion has grown more than 300% during the past decade and is now a $5 billion market in the United States alone. Google trends shows that searches for “sustainable fashion” are rising more quickly than searches for “organic food.”
Brands for the Heart loves these eco friendly fashion companies, which are on a collective mission to protect their environment, their employees, and their customers. But good intentions doesn’t automatically mean success. As with any brand in a saturated and mature market, finding ways to stand out from the competition is critical for success. Your good work is the “why” you’ll connect with your customer base. Good branding is the “how” you’ll introduce your work to your audience and get them hooked on your products so that not only can you grow your business, but inspire customers to make conscious choices for the greater good.