Brand Messaging 101 for Beginners – Part One – Good, Ugly, and Great business taglines As I said before in my Brand Messaging 101 for Beginners article, I collect business taglines and I finally organized them into three columns. I usually riff about a particular business tagline and share it on Facebook but this time, […]
Tag Archives: brand development
Brand Messaging 101 for Beginners – Part One – Three Simple Rules
Brainstorming A Business Name for Long-lasting Marriage Success
Brainstorming A Business Name for Long-lasting Marriage Success (This article is the second installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) One of the main mistakes entrepreneurs make when coming up with a name for their businesses is that they fall in […]
Naming Your Business: The Do’s and Don’ts
Naming Your Business: The Do’s and Don’ts (This article is the first installment of a 3-part guide, “Failure Proof Plan To Name Your Business”) Naming your business will possibly be one of the most challenging brand activities you’ll embark upon. It’s an emotional decision and one […]
Authentic Brands Create Powerful Movements
Authentic Brands Create Powerful Movements Behind every movement, there is a story and the powerful “why” that began it all. It’s all about being true to your brand; if you capture your brand’s story, this authenticity will shine through to your audience. From there, you’re on your […]
19 Affirmations for Conscious, Impact-Driven Entrepreneurs
19 Affirmations for Conscious, Impact-Driven Entrepreneurs Not getting the results you want? Or feeling the way you want? The subconscious mind plays a major role in the actualization of our lives and the manifestation of our goals, dreams, aspirations and desires. So what’s the dialogue going […]
When Your Business Feels Too Small for Your Purpose
When Your Business Feels Too Small for Your Purpose It doesn’t matter if you’re selling sneakers or yourself: the why behind what you do is deeply important to you. But, if you don’t feel like that part of who you are and what you do is not […]
The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship
The “Abundance Partnership” Takes The Loneliness Out Of Entrepreneurship Do you ever feel like you’re all alone in this crazy journey called Entrepreneurship? Over the years, I’ve tried everything from hiring coaches to attending events to getting involved in masterminds, but at the end of the day I still felt alone. That’s why I feel […]
4 New Year’s Resolution Tips for Goal Junkies: Without The Guilt + Shame Hangover
4 New Year’s Resolution Tips for Goal Junkies: Without The Guilt + Shame Hangover I’ve been out of the practice of setting big lofty New Year’s goals for several years now. The honest truth is, I’m a recovering goal junkie and while I’ve achieved many of the goals I’ve set out to in my […]
17 Brand Promotion Ideas for the Holidays
17 Brand Promotion Ideas for the Holidays Every year around this time, two related trends accelerate in a big way. Customers begin to open their wallets, and business begin to bombard consumers with holiday marketing campaigns to influence their spending. It makes sense. On the part of the customers, the holidays season is a time […]
7 Ways to Make Your Brand Authentic
7 Ways to Make Your Brand Authentic Authenticity is a key part of any successful brand. This can mean different things for different companies, but at a core level, it means that your customers and the wider public trust your message and trust you to stand by your stated values. And it pays dividends. In […]
Are You Bored With Your Business?
Are You Bored With Your Business? Ever feel like there’s more to your business than what you’re currently doing? Most of the time, you feel really passionate about your business sometimes but when it’s a sunny day outside you feel torn, because you’d rather go out and play then be working hard indoors. […]
Branding Ideas Small Businesses Can Learn From NibMor
Branding Ideas Small Businesses Can Learn From NibMor Do you wonder: what is it that makes a really good brand? And just as importantly… why?? In this video today, I’ll be talking about one of my favorite things…. chocolate (yup, you heard me correct!) I’m going to give you a little behind-the-scenes of a […]
Content Marketing – The Joyful Way
Content Marketing – The Joyful Way Do you feel overwhelmed when it comes to content creation? Week after week, you just feel like it takes up so much of your time? You wish you could hire someone, but if you have tried, you’re likely unhappy with what they create. Because let’s face it… You’re […]
The Breakthrough Brand Blueprint
19 Warning Signs It’s Time To Rebrand Your Business
What’s holding you back from success?
The Entrepreneurs Ultimate Guide to Online Branding
The Entrepreneurs Ultimate Guide to Online Branding If you’re a visionary entrepreneur who wants to make a positive difference then I invite you to consider that you’re more than an Entrepreneur–you’re a marketer. Even if this doesn’t feel natural to you, right away, I ask you to try this mindset on so that you may […]
What you Need to Know About Hiring a Graphic Designer or a Branding Agency
There are three ways you may consider hiring a graphic designer: a freelance designer, a branding agency or if you can afford it you might want to hire a graphic designer for your team
Does your Startup Need a KISS Statement?
Once you have drafted your tagline you may decide that you need a Keep It Simple Stupid Statement. If your business name does not communicate what you’re selling and your tagline doesn’t communicate it either than you’ll need one
Naming your business with our branding tools
If you don’t yet have a name for your startup, here’s an extra activity that will help guide you through that process. Naming your business will possibly be one of the most challenging brand activities you’ll embark upon.
Branding Yourself with our Online Branding Tools
Our branding tools are a backstage pass into the mysterious and magical process of what we creative people do in our funky loft studios when we’re masterminding your brands’ existence.
What Brand Development and your Underwear have in Common – A Message for Startups
If you’re going to get clear about your brand then first we need to get intimate about what the wonderful world of branding is really all about.
How to put your Startup’s Brand Strategy Together
Once you feel you have your brand strategy in draft format here are some tips to polishing it off.
Why your Startup Needs to Make a Brand Promise
Some call it a Tagline, others call it a Slogan. Whatever you call it, it’s that key phrase that belongs on your business card, website or t-shirt. It captures the promise your business is making.
How to Grow Your Startup Quickly with Core Values Using our Online Branding Tools
Once you have explored what you value then you will want to distill your findings into core themes.
How to Attract Customers you Love with Brand Positioning
Brand positioning is the most important decision you’ll make when branding your startup so that your startup will become famous the way you envision it could.
How to Develop Brand Positioning with our Online Branding Tools
In this activity, you’ll explore what you want to be famous for and determine what reputation you wish to build for your business.
How to Grow your Startup Quickly with Core Values
If you’ve ever wondered how to bring more of you into your business and get the people you hire to behave the way you want them to the answer starts with getting clear on what you value